Beijing, in the office building of the Huaxia International Culture and Art Center.
Chairman Wang Guangying was about to get up and leave the office when the office phone on his desk rang.
Not many people could call his office directly. Wang Guangying thought for a moment, then sat down again and answered the call.
"Hey, I'm Wang Guangying!"
As soon as Wang Guangying opened his mouth, a hurried voice came from the other end of the phone.
"Chairman Wang, I am Ma Jingquan, and I have a situation I want to report to you!"
As soon as Ma Jingquan finished speaking, Wang Guangying frowned.
Of course he knew Ma Jingquan, who was just a small production director. Logically speaking, calling him was considered an over-level reflection.
"Ma Jingquan, if there is any situation, you can't report it during working hours. What time is it now?"
Wang Guangying's tone was a little unkind.
Ma Jingquan's phone call naturally delayed his time to get off work in the evening.
"Chairman, I think other people may not be able to make the decision on this matter, so I have jumped over the hierarchy to report it to you. Please pay attention to it."
Ma Jingquan quickly apologized and smiled.
After hearing what the other party said, Wang Guangying became a little curious.
"Why are you so anxious?"
After all, it was obviously not a small matter for Ma Jingquan to look for him so eagerly.
"Chairman, the thing is like this..."
At the front desk of Jiahao Nightclub, Ma Jingquan held the phone and recounted what Chu Tianyao had just said.
Among them, the matter of the two million advertising sponsorship fees was naturally mentioned.
"What, two million...are you sure you're right?"
Wang Guangying was also surprised when he heard this number at first glance.
Although he knew many wealthy businessmen in the capital, there were very few of them who could spend millions on advertising at once.
Although the art center was established with the approval of the Economic and Trade Commission, it has always been responsible for its own profits and losses. The two million advertising fees were quite tempting to Wang Guangying.
"This matter can be considered. You agree to Chu Tianyao first. It is best to get him to pay the deposit first."
On the phone, Wang Guangying said to Ma Jingquan without hesitation.
"Chairman, but there are no examples of advertising in TV dramas in our country. Will doing so cause criticism..."
Ma Jingquan was still a little worried.
But before he could finish his words, Wang Guangying interrupted sharply: "Director Ma, I'm not talking about you. What age has it been? Do you really want to change your backward thinking? The higher-ups have repeatedly said that reform is needed.
Opening up means not only opening up the economy, but also opening up our culture."
After a pause, Wang Guangying continued in a slightly slower tone:
"Although there are currently no examples of advertising placement in China, everything is adaptable. CCTV still charges external advertising fees. This is something that has long been popular abroad, and we cannot lag behind."
After hearing what his chairman said, Ma Jingquan nodded repeatedly.
After all, two million is not a small amount of money. Their total cost of filming a sitcom is less than two hundred thousand. They can earn two million just by placing an advertisement. This is naturally a very profitable business.
After hanging up the phone, Wang Guangying, who was sitting in the office, suddenly showed a happy face.
This phone call from Ma Jingquan seemed to open up his mind.
"Why didn't I think of it before? Since it's an advertising placement, we can be more than just a company."
With that said, Wang Guangying picked up the phone again and called the head of the publicity department in the art center.
Just the Xingyao Winery alone collected two million in advertising fees. Wang Guangying did a rough calculation and found that if he recruited four or five other large manufacturers, if nothing else, he would earn at least several million in advertising fees.
When he thought of this, Wang Guangying couldn't help but feel excited. He had already forgotten that there was a banquet to attend after get off work.
…
Chengdu, Jiahao Nightclub.
Ma Jingquan came back and told Chu Tianyao Wang Guangying's answer.
The Art Center agreed to Chu Tianyao's advertising placement plan, but in order to prevent Chu Tianyao from making false publicity, they needed to see the product samples of Xingyao Winery first, and Chu Tianyao also needed to pay a deposit of 400,000 in advance.
Upon hearing this condition, Chu Tianyao just smiled and agreed without hesitation.
What kind of false propaganda, this is naturally Wang Guangying's excuse. This guy is also cunning and scheming. He is afraid that Chu Tianyao will take advantage of him, so he asked for a deposit of 400,000.
"Master Ma, we can sign the letter of intent for cooperation tomorrow. Then I'll have to trouble you to make a trip in person to bring our products to the capital."
Chu Tianyao picked up the red wine glass and smiled at Ma Jingquan in front of him.
Seeing this, Ma Jingquan did not dare to neglect and raised his glass in the same manner.
If this business deal is concluded, it will be the first time in the art center. Ma Jingquan must have made a great contribution.
Just now on the phone, Wang Guangying, who learned about this incident, also changed his attitude towards Ma Jingquan.
Normally, the chairman would not even look at him, and he might not even remember his name. But if this cooperation is concluded, he will earn a total of two hundred for the art center overnight.
Ten thousand.
Ding!
Wine glasses clinked.
Chu Tianyao took a sip of red wine, smiled at Ma Jingquan and asked: "Director Ma, I didn't know that you came to Chengdu this time on business?"
Ma Jingquan drank all the red wine in the glass in one gulp. Even in the capital, he rarely had the opportunity to drink this kind of foreign red wine.
Hearing Chu Tianyao's question, he put down his wine glass and said with a smile: "Yes, I came to Chengdu this time to discuss the pre-broadcasting issue with the TV station. The drama "I Love My Family" aired forty episodes last year, and received responses from various places.
It’s all pretty good. This time we plan to catch up on the next 80 episodes, and the requirement is to be on prime time slots on local TV stations.”
Having said this, Ma Jingquan also praised Chu Tianyao: "If it weren't for your vision, Mr. Chu, although this drama has only aired the first forty episodes, I believe it will definitely become a big hit. Once it becomes popular nationwide,
If it’s broadcast, it won’t be in vain for the two million dollars you spent on advertising.”
As Ma Jingquan said this, he picked up the wine bottle and poured himself another glass.
Hearing this, Chu Tianyao just smiled and did not answer.
How could Chu Tianyao, a reborn person, not know whether the show I Love My Family is going to be popular?
When this drama was aired last year, although it gained some fame due to the sensitive subject matter and other reasons, it still received mixed reviews from the public. It will not be until the 80th episode is aired this year that it will really become popular across the country and become a representative of the times.
of a play.
As for how popular this drama is, if Chu Tianyao remembers correctly, more than 20 years later, some people still remember the iconic Ge You lying posture of Ji Chunsheng played by Uncle Ge in the drama.
Another reason why this drama is so popular right now is that it coincides with the international situation.
1994 is the International Year of the Family.
I Love My Family happens to be a family sitcom, so when the show was first aired, it received support from many publicity departments, and even TV stations across the country put the show in prime time.
It is precisely because of this that this TV series was so popular in China in the 1990s.