In late April, the beer market in Sichuan Province took the lead in launching a shipping frenzy.
After Tsingtao Brewery reduced its advance payment to 40% a week ago, Lan Jian and Shancheng had not yet taken any action. Mianshi's Asia-Pacific Brewery was the first to announce that it would reduce its dealer's advance payment to 30%.
In the beer industry of Sichuan Province, apart from Lanjian and Shancheng, Asia Pacific Brewery is barely ranked third.
This time, the boss and the second child didn't say anything, but the third child stole the spotlight. How amazing is that.
Just the day after Asia Pacific Brewery's announcement, Lanjian and Shancheng held dealer meetings one after another and reduced the advance payment ratio to 20% on the spot.
As soon as this news came out, it almost shocked the entire beer industry in the southwest region.
With a 20% advance payment, isn’t this a clear intention to monopolize all dealers?
However, the other party had deep pockets and was willing to lower the advance payment ratio. The second- and third-tier beer companies really had nothing to do against these two giants.
For a time, documents accusing Lan Jian and the two major beer companies in Shancheng were handed over from each beer company to local governments.
What Lanjian and Shancheng have done is already interfering with the market environment. This will leave hundreds of beer companies in the southwest with no room for survival.
same.
Luo Jin, who was already in charge of Xingyao No. 3 Factory in Lucheng, was secretly worried when he saw half-warehouse inventory piled up in the warehouse.
The factory has begun to experience a backlog of goods, and dealer channels have dropped by 80%, causing Xingyao Winery to lose most of its orders at once.
If they hadn't relied on the market foundation they had laid previously, and they had many regular partners in retail and catering terminals, I'm afraid even the warehouses wouldn't be able to store the beer they were currently piling up.
The same situation occurs in branches all over the country.
The only thing they can count on now is Chen Feipeng's sales team.
Chu Tianyao gave 10 million yuan to Chen Feipeng's sales company. Now it is time to raise troops for a thousand days and use them for a while.
Offices with the Xingyao Liquor brand have begun to appear in major cities inside and outside the province.
A manager is set up under an office, and the manager develops the office's sales team, bypassing dealers and going directly to sales terminals, mainly for catering, nightclubs and retail channels.
However, the training and development of the sales team still takes time. Even if Chen Feipeng had such an elite team before, it is still not enough to be scattered now.
Two months!
It only takes two months!
Sitting in the office of the sales company in Shancheng City, Chen Feipeng looked at the report sent by his subordinates, with a solemn look on his face.
In just two months, the sales network he planned will be able to open up Hubei Province and the entire three southwestern provinces. Once the sword is out of its sheath, the power of the huge sales team will be reflected through the crazy development of direct sales and heavy financial rewards.
come out.
And all of this still takes time.
Chen Feipeng turned to look out the window and couldn't help but worry about Chu Tianyao.
Whether the whole team can be given two months of breathing time can only be seen by Chu Tianyao.
…
Xijiang, Changji Autonomous Prefecture.
In the past two days, at the initiative of Ke Rimu, secretary of the state party committee, major villages and towns in the state have organized leadership teams and local large growers to visit Xingfu Village.
The cooperative in Xingfu Village was doing well. Chu Tianyao rushed overnight to have Shancheng Machinery Factory send the first set of processing equipment.
The operation of the cooperative also opened the eyes of many large growers who came to inspect.
Especially when news spread that Chu Tianyao spent 500,000 yuan to buy hops, they were even more tempted.
Not only are there free processing machines, but the processed hops are also sold without any worries. The cooperative sells them directly to Xingyao Liquor Company, and the price is much higher than the market price. How can this keep them from being tempted?
In just two days, Chu Tianyao signed cooperative contracts with twelve villages and towns under the jurisdiction of Changji Autonomous Prefecture. At the same time, the reputation of the hop planting cooperatives also completely spread from Changji Autonomous Prefecture.
The processing machines are being produced from Shancheng Machinery Factory working overtime. Chu Tianyao hired some people in Changji Autonomous Prefecture to become the managers and accountants of the local cooperative, responsible for the purchase of hops from various places.
At the same time, Chu Tianyao's pockets were also shrinking rapidly.
Ulu City, Investment Promotion Bureau.
After waiting for half a month, Harik took the initiative to invite Chu Tianyao to meet.
It was also in the director's office just half a month ago.
Harrick's attitude towards Chu Tianyao at this time was completely different from before.
In just half a month, Chu Tianyao completely expanded the scale of the cooperative with Changji Autonomous Prefecture as the center, and even formed a trend.
On the one hand, it can generate income for the people and solve the problem of poverty. On the other hand, this is a political achievement that comes to the doorstep. Not to mention the leadership team of each village and town, even he, the director of the Investment Promotion Bureau, can't help but be jealous.
He was full of doubts about Chu Tianyao's words before, but now that Chu Tianyao has invested millions in the cooperative, he has to be convinced.
"General Manager Chu, I have already explained the matter of the cooperative to the above. In view of the good performance of Changji Autonomous Prefecture, we have decided to promote hop planting cooperatives on a large scale within Wulu City."
Harry looked at Chu Tianyao sitting on the sofa and smiled and said, secretly regretting in his heart, if he had agreed to Chu Tianyao earlier, now it would not be the turn of the people from Changji Autonomous Prefecture to steal the show.
"I believe this is the right choice for me and you."
Chu Tianyao smiled at Harry.
Naturally, he also knew the root cause of the change in attitude of the person in front of him.
The performance of Changji Autonomous Prefecture has attracted the attention of the superiors. Ever since Ke Rimu reported the matter of the hop planting cooperative, Chu Tianyao already knew that this matter was a certainty.
"Director Harik, I wonder where else in Western Xinjiang other than Ulu City, hops are being grown on a large scale?"
In the office, Chu Tianyao asked Harik again.
Hearing this, Harik just pondered for a while before replying: "In addition to Wulu City, there is also a hops planting area in Bazhou."
The Bazhou that Harik was talking about is the Bayingoleng Autonomous Prefecture on the map, but in comparison, the number of growers and the scale there are not as good as those in Ulu City.
"Director Harrick, if possible, I hope to further expand the scope of the cooperative."
Chu Tianyao smiled slightly.
But these words made Harik look shocked, and looked at Chu Tianyao in surprise.
"This is no joke, do you have so much money?"
There are two major hop producing areas in Western Xinjiang, one is on the border of Wulu City and the other is Bazhou. Since Chu Tianyao wants to raise the price of raw materials, he must monopolize 70% of the world's hops in a short period of time.
"Funding is not a problem. As long as Director Harrick makes our intentions clear to the above, I can guarantee that the same purchase price and scale of cooperation will remain unchanged."
Chu Tianyao said to Harry with a calm expression. Although the latter was shocked when he heard this, he only thought that Chu Tianyao was rich.
After all, for so long, no hop purchaser has dared to say that he wants to purchase hops in the entire Western Xinjiang.
On the side, hearing the conversation between Chu Tianyao and Harik, Lu Qiuyu hesitated to speak, and finally swallowed the words in her mouth.