As June approaches, the temperature is gradually rising, and along with it is the beer market in the southwest.
Beer sales of various stores have begun to increase.
Seizing the opportunity, dealers with sufficient stocks are also continuing to ship goods.
On the other hand, not only has beer sales increased, but many small and medium-sized dealers have almost become stress-free in the face of the prepayment ratios of various companies that have almost dropped to freezing point, and have started to stock up like crazy.
The 20% advance payment ratio allows the beer produced by all breweries to be sent directly to the truck almost as soon as it leaves the factory.
Workers who didn't know why they thought the market was going to be great this year were so motivated that even some second- and third-tier breweries were working overtime day and night.
However, although production continues to increase, major manufacturers are finding that their own pockets are becoming more and more deflated.
This situation is most common in third-tier breweries, which are small breweries with only one or two hundred workers. However, the boss can hardly even pay the workers wages.
The workers in the factory were working in full swing, with trucks pulling goods in and out every day, but when I asked the finance department, they found that only 20% of the money was taken in.
20%, once workers’ wages and various production costs are deducted, the manufacturer will not even make a hair.
In this case, almost all bosses will choose to delay the date of salary payment, and the excuse for workers is the same, which is to wait for the dealer to receive payment.
It's a pity that although the beer market is booming and dealers are making more money than in previous years, people are still dissatisfied. When faced with such a once-in-a-century opportunity, almost 99% of dealers will choose the snowball model.
.
They use the money they get to purchase large quantities of goods, fearing that they will be too slow to keep up with the progress of those large dealers. Many small and medium-sized dealers even do not hesitate to borrow money to purchase goods.
Their goal is to target this year's beer peak season.
Generally speaking, once we enter June, it is the three months with the strongest beer sales in the year. The beer sales in these three months are much higher than those in the previous two months.
Especially in the fast-moving consumer goods industry, sometimes the peak season of three or two months means the bulk of the entire year's sales. How could these dealers be willing to let go of such an opportunity?
Chengdu, Provincial Government Office Building.
Zhang Tongwei looked at Chu Tianyao in front of him with a solemn expression.
"Did you know that someone has proposed to investigate the financial situation of Xingyao Winery? You currently have debts of up to 20 million, and Zishui City still has an acquisition payment that has not been paid on time. If the other party files a lawsuit, Xingyao Winery will be sued.
How much impact will it have on the industry?”
After all, it is a company selected into the provincial support list, so Zhang Tongwei naturally does not want to see Xingyao Liquor declare bankruptcy.
"Secretary Zhang, you should know that a debt of 20 million yuan is nothing to us. The peak beer sales season is coming soon, and our monthly profit will be at least 10 million yuan or more."
Chu Tianyao looked at Zhang Tongwei in front of him and spoke word by word.
Hearing this, Zhang Tongwei shook his head.
"Actually, I understand what you said. Not only you, but also the Asia-Pacific side are complaining. Even many local breweries are accusing Lan Jian and Shancheng of this behavior."
Zhang Tongwei sighed, obviously hearing about the recent news that Lan Jian and Shan Cheng were the first to lower their advance payments.
"However, lowering the advance payment is the choice of each company. Strictly speaking, it does not involve unfair competition, and we have no way to forcefully intervene."
Zhang Tongwei continued that since he took office, he has paid special attention to private enterprises. Now that something like this has happened in the province's beer industry, he is also troubled by it.
"Secretary Zhang, since you all know, I won't go into details. The intention of Lan Jian and Shancheng to reduce the advance payment this time is already known to everyone. If the beer industry in Sichuan Province wants to develop healthily,
This momentum must be curbed.”
As Chu Tianyao spoke, he took out a piece of information he had already prepared and handed it into Zhang Tongwei's hands.
"Bankrupting a Xingyao Liquor Company is nothing. If this can serve as a wake-up call for Lan Jian and Shan Cheng, I think it is worth it. The most important thing is that there are foreign investors eyeing the domestic beer market. If Lan Jian and Shan Cheng are allowed to do so,
If the quarrel continues, it will only be us who will suffer!"
As soon as Chu Tianyao said these words, Zhang Tongwei also frowned. As a provincial secretary, how could he not understand this truth?
But Chu Tianyao's words also made him a little confused.
Could it be that this kid has a way to break the situation?
Under Chu Tianyao's gaze, Zhang Tongwei immediately opened the information in his hand.
Just taking a quick look, the expression on Zhang Tongwei's face was slightly surprised.
“Establishing the Sichuan Beer Industry Association?”
The establishment of the Sichuan Provincial Beer Industry Association will inevitably require promotion from above. This will also facilitate the resolution of the recent reduction of advance payments by major manufacturers.
From forced intervention to industry independent negotiation.
"This is a good idea, I will let people start to deal with it."
Zhang Tongwei nodded in agreement.
"Secretary Zhang, look, my loan..."
Striking while the iron is hot, Chu Tianyao asked about the recent loan that he had not been approved for.
"I have contacted Chengdu Bank about the loan. Although you have high liabilities, you are still evaluating the risk of insolvency, so there is no problem with this mortgage loan according to regulations."
Although Zhang Tongwei's tone was relaxed, he also stared at Chu Tianyao closely and said meaningfully: "I know you are a restless boss, but there are hundreds of thousands of workers behind Xingyao Liquor Industry. It's not your fault."
Bankruptcy can be solved easily, but you have to think twice before doing anything."
Zhang Tongwei's words naturally had the intention of knocking Chu Tianyao a bit, but at the same time, they also showed the importance he attached to Xingyao Liquor Industry.
Without his consent, even if Chu Tianyao could successfully borrow money, the formalities alone would kill him.
As the saying goes, babies who cry are fed by milk. Especially in the 1980s and 1990s after the reform and opening up, it was a common phenomenon for enterprises to go to the government when they encountered problems.
When leaving the Provincial Government Office, Chu Tianyao's Motorola rang.
"Mr. Chu, there is not much money left in the factory. This month's workers' wages have not been paid yet. I am worried that there will be problems next month."
On the other end of the phone was Luo Jin, who sounded anxious.
He was in charge of production and did not know much about the market situation. However, Chu Tianyao emptied the company account in a short time. It was about to start calculating wages at the end of the month, but the finance suddenly told him that he had no money. How could he, the vice president, not
urgent.
"Don't worry, the money matter has been resolved and the bank will release the loan within a week."
Nowadays, Xingyao Liquor has a big business, with several branches and thousands of employees. Chu Tianyao is also aware of Luo Jin's pressure.
"Very good!"
On the other end of the phone, Luo Jin breathed a sigh of relief. After reporting the recent production situation to Chu Tianyao, he hung up the phone politely.
It wasn't until he hung up the phone that he remembered what Chu Tianyao had just said.
Bank loan?
Could it be that Chu Tianyao borrowed money from the bank again?
In Chengdu, outside the gate of the Provincial Government Office, Chu Tianyao looked at the endless traffic in front of him and put the phone in his hand back into his handbag.
"Mr. Chu..."
A wry smile appeared at the corner of his mouth.
At some point, even Luo Jin's name for him became the same as others.
Especially with the establishment of the board of directors, when Chu Tianyao stated that he would leave Xingyao Winery in the future, there seemed to be an inexplicable barrier between the senior team, including Luo Jin, and Chu Tianyao.
They also know that only by working hard to grow while Chu Tianyao is still at Xingyao Winery, will they be able to take on such a big deal as Xingyao Winery in the future.