After the first news about the shortage of beer raw materials came out, all major media reported on the matter for two consecutive days.
For a time, even some unknown local newspapers and magazines were using words such as "crisis" to describe the current situation that the beer industry in Sichuan Province was facing this time.
And major dealers all over large, medium and small cities were completely panicked.
Seeing that the annual day of getting rich is approaching, the manufacturer has a production problem at this juncture, and not only one brewery, but all breweries in the southwest region are inevitably facing the problem of shortage of raw materials.
On the market, nearly 80% of hop raw materials are missing, and the price of the remaining 20% has increased several times overnight.
In order to avoid the problem of production stagnation, second- and third-tier breweries have to buy hops on the market even if they grit their teeth.
The increase in raw material prices will most directly lead to an increase in production costs. The first problem these second- and third-tier breweries have to solve is funding.
As a result, most breweries began to collect balances from distributors, and the entire beer industry from top to bottom was in an extremely embarrassing situation.
Knowing that there were production problems with the manufacturers, these dealers not only failed to return the balance in time, but instead rushed to stock up on large areas.
Any dealer with some experience knows that there are only four words in the FMCG industry.
Spot is king!
Especially in the context of shortage of raw materials, dealers are further stimulated to stock up.
It was at this time.
On January 7th, a photo report from the Chengdu Commercial Daily appeared in everyone's sight.
Not only the Chengdu Commercial Daily, but also all the more or less famous magazines in Sichuan Province reported news with the same content at the same time.
“The acquired Rongcheng Brewery welcomes new life!”
"In an industry miracle, Chengdu Brewery has a second spring, and the raw material problem may be solved!"
Various news about Rongcheng Brewery appeared on the page. At first glance, the title did not seem to be surprising, but every report was accompanied by a black and white photo.
In the photo, it is the warehouse of Rongcheng Brewery that is over 150 square meters, and the warehouse is actually filled with the beer produced that month, at least there are nearly 10,000 boxes of beer.
Not only that, the reporter in the report also personally interviewed Zhang Mingyuan, the director of the Rongcheng branch. Unlike the gloomy faces of many brewery manufacturers, Zhang Mingyuan's smiling face was photographed in the newspaper.
What's impressive is Zhang Mingyuan's words.
Not only the Rongcheng branch, but also the entire Xingyao Winery has no shortage of raw materials. Now the entire Xingyao Winery is operating at full capacity, with an annual production capacity of more than 150,000 tons and a daily output of more than 400 tons.
Although this number cannot keep up with the two leading brands, Lanjian and Shancheng, it has surpassed the third-ranked Mianshi Asia-Pacific Brewery.
Almost many people were shocked when they saw this news.
Unexpectedly, Xingyao Winery, which was established less than two years ago, would have quietly taken over the position of the third Asia-Pacific Brewery of Ten Thousand Years Old.
Of course, it was not just a shock. After this report came out, a group of dealers who were frantically stocking up on goods were like cats that only smelled a fishy smell.
Although they don't know why there is no shortage of raw materials in Xingyao Winery, this is not their concern. They only care about the full warehouse of Rongcheng Brewery.
…
Three hours.
Three hours after the report went online, with the first call from the dealer, the calls to the entire Chengdu office almost never stopped.
Du Guoying was so busy that he had no time to go to the bathroom or report the situation to Chu Tianyao. He just kept talking to the dealer on the phone.
According to Chu Tianyao's request, Xingyao Winery lowered the advance payment ratio, but it was not as outrageous as other companies, and instead kept the advance payment at 50%.
In this way, the financial pressure on dealers is reduced, while the factory maintains profitability and stabilizes production.
That night, I was busy until eight o'clock in the evening.
On the street not far outside the Rongcheng Building, an old Henan noodle shop was filled with customers.
The shop owner, who spoke a southern Henan dialect, was busy cooking noodles in front of the stove, but Chu Tianyao and the others were already like regular customers, finding their own seats in the shop and sitting down.
"They are all friends of my fellow villagers. I must keep you well fed today!"
The shop owner looked at Du Guoying and others and grinned.
"I've never seen such a stingy boss like you. You treat your employees to overtime meals and you come here?"
Lu Qiuyu and all the employees in the office sat down. Seeing Du Guoying busy helping the boss serve noodles, she couldn't help but complain to Chu Tianyao in a low voice.
"You can't blame me for this. It was Lao Dufei who wanted to come."
Facing Lu Qiuyu's accusation, Chu Tianyao shrugged innocently.
The employees in the office have been busy all day today and have not eaten dinner. Chu Tianyao, the boss, will naturally not be stingy with this dinner, but Du Guoying took the initiative to treat everyone to a meal.
As a result, no one expected that it turned out to be this old noodle shop in southern Henan.
There was a saying that was widely circulated in the 1990s.
The fellow villagers burst into tears when they saw the fellow villagers.
Du Guoying finally found a fellow villager in Rongcheng. Ever since they met, he has come to take care of the business. This time, he naturally had to take care of the fellow villager while taking advantage of the opportunity.
"This guy Lao Du, you can't tell it from time to time, but he is quite loyal."
After hearing Chu Tianyao's words, Lu Qiuyu looked at Du Guoying who was helping in the store and couldn't help but smile.
It was approaching nine o'clock in the evening, and there were far fewer pedestrians on the street. After eating their noodles, all the employees said goodbye to Chu Tianyao and others one by one.
"Tell me about today's battle!"
Chu Tianyao looked at Du Guoying who had already eaten three large bowls of noodles in front of him, lowered his head and lit a cigarette, and asked.
"The order volume has returned to 50% of the previous level, but most of them are dealers in the province."
Du Guoying put down the bowl and chopsticks, stretched out her hand and wiped her mouth.
Five percent!
Lu Qiuyu on the side couldn't help but look happy when she heard this number.
You know, after various prepayment wars, Xingyao Winery lost almost 80% of its dealers. It is already good to be able to recover 50% of the previous order volume so quickly.
"The news still needs to be fermented by events. Our target is not just the provincial market."
Chu Tianyao lowered his head and glanced at the cigarette case. He just had the last fortune cigarette left, so he simply threw it to Du Guoying together with the cigarette case.
"Let's wait for news about Chen Feipeng. I believe they will be busier than us in the next two days."
Exhaling a puff of smoke, Chu Tianyao stood up, took out two four-person heads from his handbag and handed them to the noodle shop owner who was cleaning up at the side.
"Boss, there are only about twenty bowls of noodles in total, so we can't afford that much money."
Seeing the hundred-yuan bill handed over by Chu Tianyao, the noodle shop owner was stunned and quickly waved his hand.
"Let's go on. I guess they will have to work overtime these days. When the time comes, you can arrange for a meal delivery person to deliver the overtime meals directly to the office."
Hearing Chu Tianyao's words, the noodle shop owner showed excitement and quickly reached out to take Chu Tianyao's money.
Two hundred yuan, this is half a month's profit for his restaurant.
"Mr. Chu, I've agreed to pay for this meal."
Behind Chu Tianyao, Du Guoying quickly shouted.
"Okay, send your salary to your mother. If you have any leftover, you can pay for it now, and treat us to a nice meal next time."
With a cigarette in his mouth, Chu Tianyao waved to Du Guoying and walked out of the noodle shop.