Chu Tianyao looked at the reporters in front of him and said again:
"Since this comrade reporter knows so much about Lenovo, he must also know about Mr. Ni Guangnan!"
Hearing this, the reporter was also stunned, and then nodded.
"Of course. Academician Ni Guangnan is the chief engineer of Lenovo and the creator of Lenovo Han Display. He is a well-known figure in the domestic computer industry."
The reporter introduced it in detail.
Many of the people present had heard of Ni Guangnan's name, and they all nodded in agreement.
It can be said that Lenovo’s current growth is closely related to Ni Guangnan, the chief engineer.
After taking a look at the people in the room, Chu Tianyao smiled again and said: "It is precisely because of the existence of Mr. Ni that I count Lenovo as a semi-technological enterprise. If you study carefully, you will find that in fact, Lenovo
The path we take is still just traditional trade and industry skills."
"It just relies on processing imported materials, and then assembling kits to sell finished computers. Lenovo is taking a purely commercial processing trade route. Tell me what kind of technological content does this have?"
Although Chu Tianyao's voice was not loud, his words were really shocking.
I'm afraid there are not many people in China who dare to expose Lenovo's shortcomings like this.
"Mr. Chu, as far as I know, Lenovo's main business revenue is increasing year by year, and it was listed in Hong Kong City this year. Could it be that Liu Chuanzhi's approach is wrong?"
This time the question was not from a reporter, but from an entrepreneur in the crowd.
For all the business owners here, they subconsciously feel that as the person in charge of a business, the first factor they should value is real profits.
Although Lenovo has gone further and further down the road of being a technology company in recent years, this does not hinder Lenovo’s explosive growth in the country as the leading company in computer sales in recent years.
Even in 1988, Liu Chuanzhi, Gangcheng Daoyuan Company and China Technology Transfer Company jointly invested in the establishment of Gangcheng Lenovo Company. However, in just one year, through various means, the word "Lenovo" was completely transferred to "Lenovo".
In your own name.
Since then, Liu Chuanzhi, who was trying to convert state-owned enterprises into private companies, completely realized his goal of privatizing Lenovo and listed it in Hong Kong City in early 1994.
At this moment, it has only been half a year since Lenovo went public in Hong Kong.
Standing in the slightly quiet hall, various memories flashed through Chu Tianyao's mind. Regarding Lenovo and Ni Guangnan, there was only a hint of regret in his heart.
"Liu Chuanzhi's approach is not wrong. It is just a pure businessman's thinking that makes him only value the commercial benefits brought by the Lenovo brand. If Lenovo really values technology, then this move this year will definitely not go public, but
It was to agree to Ni Guangnan’s establishment of a chip design center.”
Chu Tianyao sighed and said: "As for saying that Lenovo is the leader of domestic technology companies, let's just treat it as a joke."
Think of association as a joke?
Chu Tianyao was so speechless that everyone present, including several reporters, looked a little shocked.
Feeling the looks in everyone's eyes, Chu Tianyao did not explain much.
There are some things that he naturally knows as a later person in history, but if he said it at this moment, it would be tantamount to triggering a huge earthquake.
Besides, even if he really said it, how many people would believe it?
Who could have imagined that the dignified chief engineer of Lenovo would be kicked out after making great contributions, but Mr. Liu, who had a special loan of 30 million US dollars, used the money from the country to borrow money through various means.
Gave it to Gangcheng Daoyuan Company and purchased a large amount of China Lenovo shares.
At this point, the state-owned enterprise's controlling stake in Lenovo dropped from 67% to 40%, and a generation of national brands completely fell into the hands of others.
These things originating from Chu Tianyao's memory are quietly happening at this moment.
Even if Chu Tianyao had the intention, he was unable to change it at this moment.
It is now 1994. Although domestic technological development is lagging behind, precisely because of people like Ni Guangnan, the gap between China and technological giants like the United States is not huge.
Countless later generations have said that this is the best opportunity for domestic self-made chips. If someone like Ni Guangnan stood up and wanted to engage in independent chip research, then thirty years later China will not be confused by the word "chip".
And was choked by foreigners.
However, the fact is that there is less than a year left before Ni Guangnan is expelled from Lenovo. If Chu Tianyao remembers correctly, Liu Chuanzhi should do something shocking in only three years at most.
It is precisely because of this incident that after the millennium, countless capitals have made huge profits from Lenovo and cashed out their positions.
Once upon a time, technology companies that were given high esteem by the people and the country eventually became nothing more than a joke.
"Mr. Chu, Mr. Chu..."
In the hall, Chu Tianyao seemed to be deep in thought until someone made a sound and woke him up.
"Sorry, I was a little distracted just now."
Chu Tianyao smiled slightly, then faced several reporters and said: "If you have no doubts, then temporarily invite a few
Please leave first, we are about to officially start teaching."
Several reporters thanked Chu Tianyao one after another, and then stood up and stepped aside. Although they did not disturb him, they seemed to have no intention of leaving.
Obviously, they were particularly interested in Chu Tianyao's so-called business lectures.
"Everyone, it's getting late. The lesson I want to teach you today is called business marketing!"
Chu Tianyao preached to everyone present.
In his lectures, he usually raises a topic first, and then in the process of explaining it, he will solve the practical problems that everyone here encounters in the development of enterprises.
“What is business marketing?”
Chu Tianyao asked everyone again.
Hearing this, many people frowned and whispered their answers.
In their view, the so-called marketing does not mean promoting products, advertising and the like. Many business owners who have become a monk still don't really understand how to define it.
This was the 1980s and 1990s, when the domestic market economy was in an era of wild development. Many people even started businesses in a daze. Some people could not even read a word, and they could even build a factory with a scale of over 100 million.
Chu Tianyao glanced at everyone's expressions, then turned around and wrote a line on the blackboard.
"The so-called marketing is the process of discovering customer needs and satisfying customer needs."
The blackboard is a small mobile blackboard that Chu Tianyao asked David Yu to buy yesterday. After Chu Tianyao wrote these words, some people in the room suddenly realized it, while others still looked puzzled.
"Mr. Chu, what if customers have no demand for our products?" someone whispered.
“If there is no demand, create demand.”
Chu Tianyao threw away the chalk in his hand, and then said in a deep voice to everyone: "Any product has its own value, and demand is just a relative concept. As long as you have the ability, you can even build a house on Mars and bring it to Earth."
auction."
"The so-called business marketing, you only need to remember one sentence."
"Do whatever you can to make consumers' wallets your own. This is successful marketing."