When Chu Tianyao and others were eagerly waiting for the first batch of backpack-friendly clothing to come out, a phone call from Chen Feipeng made Chu Tianyao a little unhappy.
"Tsingtao Beer rejects our request to participate?"
In the office, Chu Tianyao asked Chen Feipeng on the other end of the phone, his tone seemed a little unhappy.
"Yes, Mr. Chu... The National Beer Brand Tasting Competition held in Qingdao this time is obviously for beer companies across the country, but the organizer did not give us a place to participate."
Sitting in the waiting hall of the airport, Chen Feipeng looked a little angry and frustrated.
You know, ever since he heard that Qingdao was going to hold a national beer brand tasting competition, Chen Feipeng sensed the business opportunities and rushed to Qingdao to sign up as soon as possible.
However, no one expected that even some unknown third-tier beer brands could register for the competition, but the organizers did not approve the registration application of Xingyao Beer.
There is only one reason, and that is that this competition will bring together well-known beer brands across the country. Xingyao Beer has only been established for a short time and is not well-known enough.
In addition, Xingyao Beer had been involved in the controversy of copying Tsingtao Beer before, so the organizer did not allow it.
The reasons given by the organizer are naturally a bit far-fetched. Not to mention that Xingyao Beer is now one of the top three well-known beer brands in the Southwest. Let’s talk about the so-called copycat controversy. Tsingtao Brewery had vigorously sued Xingyao Liquor, and finally the lawsuit
He also failed to win the lawsuit.
"Mr. Chu, Tsingtao Beer is really bullying people. This competition is completely based on their words."
Chen Feipeng was angry and aggrieved.
All of them have put in a lot of hard work to develop Xingyao Beer to this day. Now, someone simply said that they were not well-known enough and rejected the competition request. How could he not feel aggrieved?
This time it is said to be a national beer brand tasting competition, but Tsingtao Beer is one of the organizers, so the knowledge involved is naturally somewhat intriguing.
"It seems that Wang Zhongda is still as stingy as ever."
Chu Tianyao's tone was slightly cold. This time, the organizer refused to allow Xingyao Liquor to participate. Needless to say, who was the initiator behind this decision? However, Chu Tianyao did not expect that Tsingtao Beer, the domestic industry leader, would be so petty.
However, this just shows that the other party is afraid of Xingyao Liquor Industry.
The so-called tasting competition is nothing more than a group of people creating momentum and publicity, and the beer brands that will win the awards in the end are just those few.
"Mr. Chu, the organizers of this tasting competition have created a lot of momentum. Lu Provincial TV will also broadcast it live, which is a good promotion opportunity... It's a pity that we can't participate now."
Seeing that the return flight was less than an hour away, Chen Feipeng said disappointedly.
"Since Tsingtao Beer can hold a tasting competition, why can't we hold one?"
Chu Tianyao's voice rang on the phone.
Upon hearing this, Chen Feipeng didn't react at first, and then he was shocked.
"Mr. Chu, what did you just say? Do you also want to hold a tasting competition?"
Chen Feipeng asked in disbelief.
"Yes, since Tsingtao Brewery won't let us participate, then we will organize one ourselves!"
Chu Tianyao gave an affirmative answer, but in Chen Feipeng's mind, he only felt that Chu Tianyao was so stimulated by this incident that he actually started talking nonsense.
You know, the reason why Tsingtao Beer can become the organizer is because it is the leading company in the Chinese beer industry and the first large company to be listed in two places. Naturally, Tsingtao Beer's prestige in the domestic beer industry goes without saying.
What's more, this matter also has the support of the official forces of Guangdong Province.
On the other hand, Xingyao Liquor Industry can only be regarded as a second-tier beer company nationwide. It has been established for less than two years, and many people do not even know that Xingyao Beer exists. This is equivalent to a low-level beer industry.
The sect actually wants to hold a martial arts conference, which is simply a fantasy.
"I will fax the specific plan to Shancheng Sales Company later. You go back and stay for two days, waiting for a guy named Sis. Then bring him to Shenzhen City to meet me."
After Chu Tianyao finished speaking, Chen Feipeng couldn't ask any more questions, so he hung up the phone again.
In the office.
Chu Tianyao held the pen and began to write down his new plan.
Tsingtao Brewery holds a national beer brand tasting competition. If it wants to overwhelm its opponent, it must first have a strong name.
Shenzhen International Beer Festival!
If Tsingtao Brewery holds a national competition, then it will hold an international beer festival.
After Chu Tianyao wrote this title eloquently, he continued to recall it in his mind.
The International Beer Festival is actually not a temporary fiction by Chu Tianyao.
In my memory, China held the International Beer Festival for the first time in 1999. The venue was located at the Olympic Sports Center in Beijing. When the first International Beer Festival was held that year, it caused quite a stir. It can be said to be a success for the Chinese beer industry.
marketing.
Different from Chu Tianyao's previous Oktoberfest gimmick in Lucheng, which was just a small thing that could not be promoted on the stage, the current International Oktoberfest that Chu Tianyao wants to create has an impact that at least stabilizes the pressure.
Tsingtao Beer’s National Beer Tasting Competition.
As for how to enhance the influence of the Oktoberfest, Chu Tianyao already has a plan in mind.
With thirty years of business experience, Chu Tianyao has seen countless classic planning cases. If he can't plan a beer festival well, then there is no need to mess around.
It took most of the day.
Chu Tianyao sat in the office without moving a step. The Oktoberfest planning plan in front of him had already been written on several pages.
"Are you sure you're not angry with the other party?"
In the office, after learning the cause and effect of the incident, Lu Qiuyu sorted out the plan that Chu Tianyao had just written, and asked the other party with some suspicion.
After all, with Tsingtao Beer's strength and prestige, holding a national beer competition is already an effort, but Chu Tianyao is always planning to organize an international beer festival, which makes Lu Qiuyu feel a little unreal.
She was afraid that Chu Tianyao was just acting out of anger. After all, the incident would end up causing a lot of noise but not rain, which would make his peers laugh at him.
"Angry? Do you think I am such a stingy person?"
After pressing his aching right hand, Chu Tianyao asked.
Lu Qiuyu wanted to say yes, but looking at the thick stack of planning plans in her hand, she swallowed her words again.
"Fax the plan to Chen Feipeng and ask him to bring a marketing team over."
Chu Tianyao picked up the slightly cold coffee on the table and warned Lu Qiuyu again.
Lu Qiuyu nodded.
But there is no fax machine in the office right now, so she has to go to the company downstairs to borrow one.