First, after a wave of promotional posters offering a reward of 100,000 yuan, the news that Baker Beer planned to sponsor the Oktoberfest began to spread rapidly in Shenzhen City.
The first ones to react were naturally those foreign-invested beer companies stationed in Shenzhen.
Guangdong Province, Huizhou is only a few dozen kilometers away from Shenzhen City.
Since acquiring the Huizhou Brewery, the foreign-owned Carlsberg established Carlsberg Guangdong Co., Ltd. in Huizhou and began to produce a series of Carlsberg brand beers in China.
It's a pity that although they spent a lot of money on promotion and marketing during this period, and even deployed technical teams from overseas headquarters to create the original Carlsberg beer, the sales volume of Carlsberg has not been exhausted in the past six months.
As expected.
There are two reasons. One is that the rapid development of domestic beer companies has occupied a lot of markets, making foreign brands somewhat acclimated. The other reason is that these foreign-funded companies are also constantly competing and involving themselves.
As the president of Carlsberg Guangdong Province, David has recently been worried about the sales of his products.
He is only thirty-six years old this year, and being able to become the president of a foreign branch is already considered a promising thing at a young age. However, after living in Denmark for decades, David felt extremely uncomfortable when he first came to China.
Whether it was the company's business or his personal life, he felt extremely bad about everything in China.
In the branch office.
David is considering whether to write an application to transfer himself back to China and assign a new president.
But every time he brought up the pen, he hesitated again and again.
After all, he had made a promise to the head office when he came to China. It was naturally a bit disgraceful for him to flee back in despair less than a year ago, and his career for the rest of his life was basically ruined.
Bang bang!
There was a knock on the door.
"Come in!"
David said in somewhat unskilled Chinese.
Immediately, a female secretary wearing a short skirt uniform came in holding a newspaper and a letter.
David looked up at the woman in front of him, and his originally frowning expression softened a little.
Staying with the female secretary in front of him was the happiest time in China.
His wife and children are far away across the ocean, and without the constraints of family, he can rarely indulge.
"Come here, my baby!"
David asked the woman to sit on his lap.
The female secretary is not Danish, but sent from the Hong Kong Branch.
She dyed her hair as golden as wheat waves. Every time David reached out and stroked her hair, he could not help but feel a little relaxed.
Seeing her boss burying her head in her hair, the female secretary frowned slightly, but soon smiled.
It seems that she has become accustomed to the other party's perverted behavior.
"Baby, I think you should take a look at this. Maybe it can help you solve some troubles."
The female secretary slowly stood up from David's arms and put the things in her hands on his desk.
"What's this?"
David glanced at the newspapers and letters and said with some confusion.
As he spoke, he reached out and picked up the newspaper.
Although he does not speak Chinese fluently, he knows a lot about Chinese characters.
At least, he can roughly understand various reports in newspapers.
“Shenzhen International Beer Festival? Why didn’t I know about this!”
David looked a little surprised.
After all, as an internationally renowned beer brand, Carlsberg is never absent from such international beer industry events.
But this time, he, the person in charge of the Carlsberg China Region, didn't even know about the International Beer Festival happening right under his nose.
With that said, David opened the letter again.
Inside the letter was an invitation letter from the organizer of the Shenzhen National Beer Festival.
The invitation letter was very beautifully made, and even to take care of Carlsberg's origin in Denmark, the text written on the invitation letter was all in Danish.
Danish is a relatively rare language, and not many people even speak it in China.
Therefore, when David saw the characters from his hometown that he was familiar with, he couldn't help but be stunned.
There is not much content in the invitation letter, it just briefly explains that the National Beer Festival will be held in Shenzhen. We sincerely hope to invite Carlsberg to participate.
Of course, Chu Tianyao also wrote a line of small words at the bottom of the invitation.
The organizer of the National Beer Festival is China Xingyao Liquor Industry, and behind the organizer, there are some sponsor seats. The name of the first sponsor is Bess Beer, which originated from Germany.
"Damn it, Bass moves so fast. No wonder we didn't even hear about this Oktoberfest."
David slapped the invitation letter heavily on the table, looking a little angry.
But soon, he began to have some doubts again.
Even though Bass Beer Company is secretly causing trouble, such a big event should not just be hosted by a little-known Chinese small business.
David was not an idiot. At this moment, he looked at the four characters "Xingyao Liquor Company" on the invitation letter, and his face fell into deep thought again.
"Seline, what do you think?"
David handed the invitation letter to the female secretary beside him.
The female secretary has a nice foreign name, which is why David fell in love with her when they first met.
"I think whether it's true or not, this is an opportunity for us, isn't it?"
The female secretary Serin glanced at the invitation, then pursed her red lips and smiled.
"Chance?"
David raised his head and looked at the other party with some doubts.
Celine stretched out her hand to straighten David's shirt collar, and then explained: "We have been worried about the problem of not being able to open up the Chinese market. There is another reason. Although our brand is big, it is not enough in the Chinese market.
To compete with those local brands.”
"I heard that Tsingtao Beer is already preparing for a national beer brand tasting competition. All foreign brands are unable to participate. Now a Chinese company has stepped up to host the International Beer Festival. This is our opportunity."
Celine took back her hands and opened her red lips again.
"David, we need this opportunity, and now, will this opportunity be in front of us soon?"
Upon hearing these words, David's face perked up and he suddenly came to his senses.
Yes, this is the biggest reason why Carlsberg cannot break the deadlock in China.
"Baby, in Chinese terms, you are really my lucky star!"
David stood up, took the other person into his arms with one hand, and said with a smile.
"Go tell this small business that we not only want to participate in the National Beer Festival, but we also want to be their sponsor!"
When he said these words, David had even seen the day when Carlsberg emerged in China.