It is also the most critical link of the Shenzhen International Beer Festival.
Chu Tianyao came to the office of the director of the Shenzhen Municipal Commerce Bureau with an application letter.
Right now, I'm in the office.
"What, you want to rent Window on the World as a venue for the Oktoberfest?"
Liu Tianming looked at the application form in his hand, with a look of surprise on his face.
Window of the World Theme Park is a hot spot in Shenzhen City recently. It is a major project jointly built by China Travel Service Group and OCT Group with huge sums of money.
The park has only been open for four months, and it is now the hot season. It even attracts many foreign tourists every day, and it has become the business card of Shenzhen City.
However, Liu Tianming still felt a little incredible that Chu Tianyao wanted to rent the Window of the World theme park as the venue for the International Beer Festival.
"What kind of medicine are you selling in your gourd? Do you know that a ticket to Window of the World costs sixty yuan? Do you have the money to rent it?"
Liu Tianming asked Chu Tianyao. Naturally, he felt that this boy was a little whimsical.
Window of the World is making a lot of money every day. At least thousands of tourists enter the park every day, and the ticket revenue alone is more than 300,000 yuan.
Chu Tianyao wanted to book Window of the World to hold a beer festival. For three days, the cost would be close to one million.
This is just the cost of renting the venue. There are many ways to spend money during the beer festival. Liu Tianming couldn't understand where Chu Tianyao had the courage to do this.
"Director Liu, don't I go to the government if I encounter a problem? Window of the World is our city's business card in Shenzhen. However, it has only been open for less than four months. The ticket price has always been too high, so some of our Shenzhen parks cannot even be opened."
No one from the city has been there, so isn’t this a bit of a waste?”
In the office, Chu Tianyao took out his Great China and quickly handed one to Liu Tianming.
"That can't be calculated that way. China Travel Service Group has spent so much money, how can it not generate revenue?"
Liu Tianming was also a long-time smoker, so he took the cigarette and started smoking.
"I see you are not such a reckless person. If you have any other plans, please tell me immediately!"
After looking at Chu Tianyao, Liu Tianming smoked a cigarette and asked.
Seeing this, Chu Tianyao also grinned and approached Liu Tianming.
"Director Liu, I didn't say that it must be fully rented. Isn't our Window of the World theme park open in stages?
I only rent nightclubs, the nightclub ticket price is less than 40 yuan, and there are almost no tourists, so renting it to me will make a fortune."
Having said this, Chu Tianyao said with a shy smile: "Can you think of it as a convenience? Let me know and give me a discount. I will cover all the nightclub tickets for these three days."
"After all, I am making a contribution to our beer industry, and if this International Beer Festival is a major success, it will also save face for our Shenzhen city. If we carry out any Chinese and foreign commercial activities in the future, won't there be a precedent?"
Never mentioning personal interests, Chu Tianyao's words made Liu Tianming, who was smoking, fall into deep thought.
Although he also saw Chu Tianyao's little thoughts, it was undeniable that what this kid said seemed to make some sense.
Moreover, as the news continued to ferment during this period, regarding the International Beer Festival held in Shenzhen City, it also attracted the attention of superiors.
As one of the special zones of reform and opening up, Shenzhen City has always been a port for foreign trade. Having such a successful commercial marketing cooperation can be regarded as a big achievement for their Commerce Bureau.
"Okay, I will report this matter to the superiors, but whether it can be done depends on what the superiors want."
After a cigarette burned out, Liu Tianming put out the butt and finally expressed his stance to Chu Tianyao.
Hearing this reply, Chu Tianyao couldn't help but look happy.
For Liu Tianming, Chu Tianyao was naturally grateful from the bottom of his heart.
After all, the most difficult hurdle for the International Beer Festival was at the Bureau of Commerce, but Liu Tianming seemed to have approved the International Beer Festival planning plan without giving it much thought.
Not only that, the Commerce Bureau also teamed up with the Public Security Bureau and other departments to escort the International Beer Festival.
This made Chu Tianyao truly feel how happy it is when an enterprise has the support of national power behind it.
…
Afternoon, Shekou Building.
In the office, when Chu Tianyao came back, he found that Chen Feipeng, who had been away for more than ten days, had returned to Shenzhen City.
"How are things going?"
Seeing Chen Feipeng waiting in the office, Chu Tianyao asked.
Wearing a black windbreaker, Chen Feipeng, who looked a little dusty, handed a new cooperation list into the hands of Chu Tianyao.
"We contacted more than 40 well-known breweries, and more than half of them finally agreed to cooperate with us."
When Chen Feipeng said these words, he also seemed a little excited.
More than half, that is to say, at least twenty well-known breweries are willing to participate in the Shenzhen International Beer Festival.
This result is already much better than Chu Tianyao expected.
After all, almost all the momentum created by the Shenzhen International Beer Festival is still spreading within Guangdong Province, and many places outside the province have not even heard the news.
Furthermore, although Xingyao Liquor has been booming in the past two years, it is limited to the southwest region. In the domestic beer industry, it cannot be compared with leading companies such as Tsingtao Brewery.
Those companies that have not agreed to participate in the Shenzhen International Beer Festival are, on the one hand, disdainful of cooperation with small factories like Xingyao Winery, and on the other hand, they have already embraced Tsingtao Beer and participated in next month's tasting competition.
"well done!"
Chu Tianyao patted Chen Feipeng on the shoulder.
It is not that easy to convince so many beer companies in such a short period of time, even if Chen Feipeng has a team to help him.
"Mr. Chu, there is still good news."
Chen Feipeng hurriedly added: "I sent an invitation letter to Heineken Beer Company by the way. This is the reply they sent yesterday. Heineken Beer Company expressed its willingness to pay the same sponsorship fee as Carlsberg and hopes to be the sponsor of this Shenzhen Stock Exchange International Competition.
Foreign sponsor of Oktoberfest.”
As soon as Chen Feipeng said these words and received the letter from Heineken Beer Company, Chu Tianyao was also stunned.
"I almost forgot, there is such a big leek..."
Chu Tianyao slapped his forehead and secretly said that he made a mistake and forgot about this famous Dutch beer.
But it’s not Chu Tianyao’s fault. After all, Heineken officially entered the domestic market in the mid-1990s, and its reputation was not prominent at the beginning.
Heineken did not build a factory as a sole proprietor, but indirectly held shares in several domestic beer companies through investment. Despite this, Heineken beer has a long history of entering the domestic market.
As early as the early 1980s, Heineken beer began to advertise on China Civil Aviation and is now considered a veteran among China's foreign beer brands.
However, Heineken's current strategic focus for the entire Asia should be focused on the Asia-Pacific Brewery in Singapore. The once-famous Huli beer is the well-known brand of the factory.
"Well done. I'm worried about running out of money. You immediately reply to Heineken for me and say that we welcome cooperation with an excellent foreign-funded enterprise like them."
Chu Tianyao laughed and said, after Chen Feipeng's reminder, his mind suddenly thought of another well-known foreign beer brand.
Turning to look at Lu Qiuyu, who was sitting in the assistant position, Chu Tianyao said directly: "Find a way to contact the Suntory Beer Company in Yungang City and send us a copy of our invitation letter."
"Suntory Beer Company?"
Hearing Chu Tianyao's words, Lu Qiuyu and Chen Feipeng were also startled, and then their expressions became slightly strange.
"This is an island country company. Do we want to cooperate with an island country company?"
Chen Feipeng asked out his doubts.
After all, there are irreconcilable ethnic conflicts between China and the island countries. Not to mention Chen Feipeng, even young people like Lu Qiuyu who have studied abroad have a grudge against this.
Knowing what the two were worried about, Chu Tianyao shrugged and said with a smile: "Cooperation is the only way to achieve win-win results. These foreign-funded beers have only had a good life in China for a few years. It would be too much if we don't take this opportunity to cut some leeks."
I’m sorry for the island nation’s companies, which are living a pretty good life.”
Hearing Chu Tianyao's words, Chen Feipeng and Lu Qiuyu couldn't help but laugh.
Although when the word "island" is mentioned, the Chinese people feel more hatred in their hearts, but at present, the country is undergoing reform and opening up, and vigorously promotes market economy, so the friendship between China and the island has to be put on the table.
In the 1990s, China urgently needed to use all available resources to quickly realize its original slogan of catching up with the Premier League and the United States.
Foreign cooperation in business is naturally inevitable.
"Hey, it's a pity that Asahi Beer probably hasn't built a factory yet, otherwise it could have harvested one more island country enterprise."
In the office, when Chu Tianyao thought of Suntory Beer, he couldn't help but think of another beer company that had entered the Chinese market in a big way.
Asahi beer!
It's just that it's only October 1994, and Asahi Beer Company has probably just sent people to China to inspect the market. It will still be almost a year before they officially invest and build a factory in China.
As for Kirin Beer, one of the three major beer brands in the island country, it entered the Chinese market even later.
There are almost no leeks left to harvest for beer companies in island countries. Although there are many foreign brands entering China, there are only a few that are truly wholly owned and have strong funds.
For this International Beer Festival, Chu Tianyao sent invitation letters to almost more than twenty foreign beer companies, but these were the only seven or eight companies that had the funds to invest and sponsor them.
But even so, the sponsorship fees collected by Chutian Yaoshan alone were already close to five million.
After all, gringos are very happy when it comes to giving money.
"Calculate the time. When the news from Director Liu comes out, it's almost time for us to announce the time for the International Beer Festival."
After coming back to his senses, Chu Tianyao suddenly said to himself.
After all, there was less than half a month left before the tasting competition was held in Qingdao, so he naturally didn't want to lag behind others.