On that day, a report in the Shenzhen Municipal Daily shocked the entire Shenzhen market.
On the first day of the Shenzhen International Beer Festival, more than 6,000 people visited within three hours, and the tickets were almost sold out, setting a record for night ticket sales since the opening of Window on the World.
Not only that, the Shenzhen Municipal Commerce Bureau, the Guangdong Association for Friendship with Foreign Countries and other invited units also congratulated the Shenzhen International Beer Festival on such a great achievement.
Followed by.
Guangdong Provincial Television announced that it will send on-site reporters today to conduct two-day on-the-spot coverage of the Shenzhen International Beer Festival.
The actions of the Guangdong Provincial Television Station were naturally a step too slow.
At this moment, the interview report about Chu Tianyao has been broadcast on the Shenzhen stock market morning news this morning.
…
Shekou Building.
Du Guoying and others had a look of excitement on their faces.
No one expected that on just the first day of the Oktoberfest, the flow of people would explode like this.
In the office.
Lu Qiuyu took a copy of the data he had just compiled and reported to Chu Tianyaohui:
“Yesterday’s ticket revenue alone has reached 350,000 yuan!”
Three hundred and fifty thousand!
Although he had expected it, when he heard this number, not only Chu Tianyao, but also the other people in the office looked shocked.
Du Guoying blurted out: "Dear me, we held it for three hours yesterday and made 350,000 from the ticket price alone?"
"This is only the first day. I expect that after today's news ferments, more people will come to the Oktoberfest in the evening."
Chen Feipeng stood aside and spoke, unable to help but feel excited.
"Don't be so short-sighted, the purpose of our beer festival is not to make money!"
Chu Tianyao glanced at the two of them, and then turned to look at Lu Qiuyu.
"Have you calculated the number of customers acquired by major brands last night?"
Lu Qiuyu nodded: "I'm doing all the data. It seems that our beer customers on the first day should be the largest. Secondly, the data of local beer companies such as Jinwei are also good. They have started to sell beer in large quantities early this morning.
It’s time to replenish supplies.”
"How is the situation at the Carlsberg stores?"
"The customer volume of several foreign-funded beers is very good, even on par with local brands in Guangdong Province such as Jinwei. However, their supply is limited. The supply shortage first appeared yesterday. It is estimated that there will be a large amount of replenishment today."
Having said this, Lu Qiuyu also paused and looked at Chu Tianyao.
She naturally understood that Chu Tianyao was originally extremely unwilling to build momentum for these foreign brands this time, but now it seemed that Carlsberg and other foreign brands performed well at the Oktoberfest.
On the side, Chen Feipeng is also worried about this. After all, the old domestic rivals are already extremely difficult to deal with. If these foreign beer brands are allowed to enter the market again, wouldn't it mean that they are creating enemies out of thin air?
"It's just a tie with Jinwei Beer, so there's no need to be so nervous!"
Looking at Lu Qiuyu and Chen Feipeng who were a little worried, Chu Tianyao smiled and explained.
"It is undeniable that the beer of foreign brands does taste good, but this is in a market that ignores price. Their production prices are much higher than those of domestic companies, but they are only tied with local brands. This is enough to explain the problem.
Already."
When Chu Tianyao said these words, Lu Qiuyu and Chen Feipeng suddenly realized.
Indeed, they ignored that foreign companies such as Carlsberg were taking the high-end brand route.
In comparison, the retail price of these foreign beers is much higher than that of domestic beers. For the domestic market where the economy was just starting in the 1990s, consumers who are used to drinking low-priced domestic beers may find it difficult to accept the price of a few yuan.
Bottle of high end beer.
Of course, the biggest reason why foreign beer brands fail in the Chinese market is naturally not just this.
Chu Tianyao had a clear mind, so from the beginning he was not worried about the rise of these foreign beers in the domestic market.
In addition to beer, the Shenzhen International Beer Festival has many other topics that are talked about.
For example, the Guangdong Association for Friendship with Foreign Countries hailed the Shenzhen International Beer Festival as one of the models of friendly cooperation between Chinese and foreign enterprises in recent years, and fully promoted it at the press conference this morning.
the other side.
All sponsors who use the Shenzhen International Beer Festival to advertise are also very excited.
Tang Jizhong was originally worried that the sponsorship fee would be in vain, but he never expected that the Shenzhen Beer Festival was only held for one day, and the car sales in his store doubled the next day.
Not only Tang Jizhong, but also the Nanhai Hotel, which only has a name, has seen an increase in its occupancy rate today.
Shenzhen City seems to have suddenly gained a lot of foreign tourists.
That afternoon.
The second day of the Shenzhen International Beer Festival.
Tickets were completely sold out during the day.
As soon as the park opened, tourists who had been waiting for a long time poured into the park like a torrent.
Faced with such an unprecedented scene, reporter Qu Ying was completely shocked.
She was originally tasked by Taili to cover the Shenzhen International Beer Festival on behalf of Guangdong Satellite TV. Unexpectedly, it was already the second day of the event and there were quite a lot of tourists attending.
"Hey, big brother, are you also here to participate in the Shenzhen International Beer Festival?"
In the crowded crowd, Qu Ying led the camera crew and randomly asked a tall man with a sinewy face.
The man held the ticket in his hand and was cursing at the crowded queue. When he saw a camera suddenly facing him, his expression immediately changed and he showed a professional fake smile.
"Look what you're asking, isn't it that I came all the way here just to attend this Oktoberfest?"
"Brother is a foreign tourist?"
Hearing what the other party said, Qu Ying asked curiously: "Brother, is there anything about this Oktoberfest that attracts you?"
Qu Ying really wants to know what is the charm of this International Beer Festival that can attract so many foreign tourists.
"Of course it's to watch girls... ahem, it's to watch the talent show. I heard that this International Beer Festival has a lot of activities, and it's held at the famous Window of the World theme park, so this time I'm not only here alone,
I also brought my wife and children.”
The tall man blurted out. As soon as the words left his mouth, he quickly changed his words and introduced them seriously.
And just aside, everyone also showed ambiguous smiles that only men could understand.
Qu Ying interviewed many people in the crowd, including many old viewers who had attended the Oktoberfest yesterday, and the answers she received were their high praise for this Shenzhen International Beer Festival.
Everyone gave a thumbs up.
It wasn't until Qu Ying entered the park with a curious face and also took the ticket, and saw countless beer babes wearing short skirts and sailor uniforms with professional smiles on their faces that she froze on the spot.
"This, this is the International Beer Festival?"
As a location reporter, Qu Ying has covered many events, even similar commercial activities.
But it was the first time for her to see such a battle in front of her.
The window of the world after six o'clock is like two different worlds from the daytime.
In the Sydney Opera House theme park, which is full of artistic atmosphere, it is filled with gorgeous lights and intoxicating fog at this moment.
Dozens of beer babes dressed in beautiful costumes put on a unique show on the stage.
Qu Ying, who entered the garden, seemed a little shocked when she saw the scene in front of her.
If she hadn't known that she was attending the International Beer Festival today, she might have almost thought she was at the Victoria's Secret event.
What surprised Qu Ying the most was that there were not only gay men at the talent show, but also many female compatriots.
Qu Ying, who has received traditional education since she was a child, usually does not even dare to wear skirts that expose her knees. However, now the female compatriots in her eyes are looking at the catwalk models on the stage with admiration.
It was a little hard for her to understand.
With the camera crew, Qu Ying went to other sub-stages.