At least in Shenzhen department stores, it has become a star product that has been in the spotlight these past two days.
It's not that Xingyao VCD is better than Wanyan VCD, but that the price of Xingyao VCD is much lower than Wanyan VCD, which greatly stimulates consumers who were originally discouraged by the high price of Wanyan VCD.
Of course, Guo Yun's song "Red Bean" has brought considerable popularity, but with the emergence of pirated VCDs, this effect will become weaker and weaker.
However, at least Chu Tianyao was the first to take advantage of pirated VCDs before they started their business.
Shekou Building.
In the office, Hu Zhibiao was so excited that he was a little incoherent.
"Three hundred units, we sold 300 units on the first day... This is double what we expected!"
Not only Hu Zhibiao, but also Lu Qiuyu was a little surprised.
This is the first day on the market. If Chu Tianyao hadn't had sufficient supply, I'm afraid it would have been sold out like Wanyan vcd.
You know, Wanyan's production plan for the whole year this year is only 20,000 units, but Chu Tianyao sold 300 units on the first day it was launched, and there are still more than 20,000 units in the warehouse of Xingyao Technology.
Wantai vcd.
"Our total revenue on the first day was 750,000 yuan. After deducting the listing fees and production costs, our profit was about 450,000 yuan."
Lu Qiuyu looked at the account book in his hand and reported to Chu Tianyao.
The profit in one day is as high as 450,000. If it continues like this, it will have to catch up with Xingyao Liquor Industry.
Lu Qiuyu couldn't help but feel shocked when she thought of this.
"We are just taking advantage of Wanyan's shortage of supply. When those piracy guys react, more and more people will be dividing the cake."
No two of them were so excited, but Chu Tianyao saw the VCD very clearly.
In my memory, VCD players have not even been popular for more than ten years, and Wan Yan was lost among the army of peers in the fierce competition of three or four years.
Then, the new DVD player came out, completely replacing VCD.
"While Wanyan has not yet increased production, we must occupy the VCD market in Guangdong Province as much as possible before piracy appears."
After a moment of silence, Chu Tianyao looked at the two people in front of him and said.
"Occupy the VCD market in Guangdong Province?"
When Hu Zhibiao heard this, his eyes showed a hint of excitement that could not be concealed.
VCD-compatible machines have just started, and they can't even boast of occupying the Shenzhen market, but Chu Tianyao has already set his sights on the entire Guangdong market.
If the current trend continues, it seems... this is not impossible.
"Sales channels cannot be single. In the past few days, pick a few capable salesmen in the office and take them to visit the video studios in various streets in Shenzhen."
Chu Tianyao glanced at Hu Zhibiao and said.
When the latter heard this, he was a little confused.
Sell VCDs to video parlors?
Although there are many video parlors in Shenzhen City, there are only a hundred or so at best. Spending so much effort selling to them is really a bit thankless.
"It's not selling to them, but giving it away... As long as it's a video parlor that provides VCD playback services, each store will give me a VCD player and put our promotional posters on it."
Seeing the doubts in Hu Zhibiao's heart, Chu Tianyao explained.
"deliver?
Mr. Chu, the price of this VCD is not cheap, so give it away like this..."
Hu Zhibiao was halfway through his sentence, but when his eyes touched Chu Tianyao's eyes, he choked back the second half of his sentence.
yes!
Even he knew about the loss-making business, how could Chu Tianyao not know about it.
There must be something hidden in it that he didn't understand.
Hu Zhibiao paused for a moment and did not object in a hurry. He just pondered for a moment and then a hint of understanding appeared in his eyes.
"I understand, Mr. Chu wants to use these video halls to advertise for free!"
With a look of sudden realization, Hu Zhibiao slapped his thigh and continued: "Even if a hundred machines are sent out, it will only cost more than 200,000, but there are a lot of people coming in and out of these video halls every day. As long as they are in the video hall
After seeing the VCD player, I can’t guarantee that I won’t be itchy.”
Hu Zhibiao thought about it carefully and felt that this business had great potential.
Seeing that Hu Zhibiao was quite clever, Chu Tianyao nodded.
If this guy can't even understand this, I'm afraid Chu Tianyao really has to consider whether to reuse this kid in the future.
"The popularity of VCD is very low, and many people have not even seen this product. Using these video halls as experience stores allows customers to fully experience the benefits of VCD, which will naturally attract a group of potential customers for us."
Chu Tianyao said to the two people in front of him.
Experience store!
This idea came to Chu Tianyao in a flash of inspiration.
If you set up a VCD experience store specifically, there is no need for this, but now these video halls are not just ready-made experience places. Chu Tianyao doesn’t even need to spend more money. He only needs to provide a free VCD player. If you want to come to those video halls
The boss absolutely had no reason to refuse.
In this way, these potential users can quickly become consumers of Xingyao VCD.
According to the famous "Dunbar's Number" law, behind one consumer user, there are often one hundred and fifty potential users.
As long as Xingyao vcd sells more, those users who purchase the product will invisibly become a promotional channel for their own products.
Just imagine.
In the 1990s, when someone bought the latest video player, the surrounding neighbors would discuss it for a long time. Naturally, there were no shortage of relatives and neighbors who came to watch movies every day.
And in this way, the concept of vcd will be deeply rooted in people's hearts without Chu Tianyao's promotion.
However, what Chu Tianyao has to do is to quickly occupy the majority of sales channels before the market really causes a craze.
"By the way, how did you go about applying for a patent for the Xingyao VCD compatible machine?"
In the office, Chu Tianyao looked at the excited Hu Zhibiao and asked.
I almost forgot about the real thing.
As soon as Hu Zhibiao heard this, he quickly replied: "Our compatible machine can only apply for utility model patents and design patents. As for invention patents, we have not yet been approved."
Hearing this answer, Chu Tianyao was not surprised.
After all, to put it bluntly, his compatible machine is just an assembled product. The real technical patent is actually in the decoding technology, and Xingyao Technology naturally does not have such decoding technology.
As for the utility model patent, to put it bluntly, it is just a compatible machine invented by Hu Zhibiao based on the CD machine and equipped with a VCD decoder board. A product like this that requires low technical level but has certain practical value can apply for a utility model
patent.
As for the appearance patent, Chu Tianyao actually doesn't care much about it, because it is extremely difficult to protect the rights of this patent.
Others only need to slightly modify the appearance and be able to bypass the restrictions of appearance patents.
Of course, something is better than nothing.
Everything was ready, Chu Tianyao was determined to be the first to eat the crab, and naturally he wanted to eat the big head.