When they learned from Zhou Yi that China Resources Snow was also developing markets in the middle and lower reaches of the Yangtze River, Luo Jin and Huang Sanshui's expressions were a little ugly.
You must know that behind China Resources Snowflake is the China Resources Group in Hong Kong City, and it is no secret among the public that China Resources is a central enterprise.
To put it bluntly, China Resources Snow not only has money, but others also have backgrounds.
"At present, the competition in the domestic beer industry is fierce, especially in the northern market, which is dominated by established giants such as Tsingtao Brewery and Yanjing. It is not easy for China Resources to carve out a way in the northern market, so it plans to deploy in the central region, especially in the Yangtze River Delta.
, is of very important strategic significance to them."
In the office, Zhou Yi expressed his opinion, and Luo Jin and Huang Sanshui on the side also suddenly realized after hearing this.
Nowadays, not only domestic beer companies, but also many foreign capitals have begun to make waves in the domestic market, entering the domestic market in the name of joint ventures.
But compared to these foreign-funded enterprises that have just started, competitors with strong backgrounds like China Resources are undoubtedly the biggest threat to Xingyao Wine Industry.
If Chu Tianyao wants to stick to the initial strategy, he will inevitably have a tough battle with China Resources Snowflake in the near future.
And when they thought of facing an opponent of this level, Zhou Yi and others felt a little unsure.
In front of several people, Chu Tianyao said: "We are not as good as China Resources Snowflake in terms of the amount of funds, but we are worse than China Resources Snowflake, but we win first. At present, our sales network has begun to cover Anhui and Jiangxi provinces. Once we occupy Anhui and Jiangxi provinces, We can then take the opportunity to enter Jiangsu and Zhejiang provinces and reach Shanghai directly."
Shanghai is the central city of the Yangtze River Delta and one of the most important strategic cities in Chu Tianyao's strategy.
As long as it dominates the beer market in Shanghai, it will be regarded as taking the lead in the Yangtze River Delta region and completely consolidating Xingyao Liquor's dominant position in the central region.
After hearing Chu Tianyao's words, although several people were very interested, they also knew the difficulty.
Zhou Yi's face became a little solemn.
"If we want to take the lead, we will inevitably have to increase funds to expand factories. At least every provincial capital city must realize the integration of production, warehousing and logistics. Only in this way can we take advantage of the location advantages of provincial capital cities and quickly occupy
Market across the province.”
Zhou Yi said this.
When Chu Tianyao heard these words, he looked at Zhou Yi with a hint of admiration in his eyes.
"Think of me!"
Smiling slightly, Chu Tianyao looked at Zhou Yi and said: "That's why I'm going to find a bank for a loan. Otherwise, based on our current amount of funds and profitability, it will take at least two years to do this."
When Chu Tianyao said these words, Huang Yi and the others were shocked again.
They originally thought that Xingyao Liquor Industry would become bigger and stronger, and now they no longer need to borrow money from banks to live, but they never expected that Chu Tianyao was still trying to make ends meet with banks.
"Mr. Chu, we currently don't have any substantial mortgage assets. The five factories we just built are only for lease. How can we borrow money from the bank?"
Zhou Yi said with a wry smile.
It's not that he is unwilling to borrow money, but at the moment, Xingyao Liquor does not have such conditions at all.
"Why can't we borrow it? Just based on our financial report this year, there is a lot to do!"
Chu Tianyao smiled playfully, and then explained: "Now the superiors are asking banks to lower reserve requirements. To put it bluntly, it is to support the local economy, and the first target of support is high-quality private enterprises like us. As long as it is a local government that is willing to give us loans,
We can all commit to them to solve local employment problems."
Since the reform of state-owned enterprises began, various places have begun to experience a wave of layoffs, and solving the employment problem has become an extremely headache for governments everywhere.
Finding employment is indeed a good exchange condition.
In addition, banks estimate that after reading the annual financial report of Shining Star Winery, they will also improve their qualification evaluation of Shining Star Winery.
Such high-quality companies with high profits are naturally their most desirable loan targets.
"You need to worry more about this matter. Although Xingyao Winery currently has a lot of profits, our expenses are too high. If we want to compete with China Resources for the market, we can't be slow... If we are slow, we will lose everything!"
Chu Tianyao looked at Zhou Yidao, the expression on his face became unusually serious.
Facing an opponent like China Resources, if the opponent is determined to go head-to-head with Xingyao Winery, Chu Tianyao will not be able to come up with any effective method.
To put it bluntly, seizing the market is nothing more than two words.
Burn money!
During the scene, Zhou Yi also nodded solemnly.
Knowing Chu Tianyao's determination, of course he has nothing to worry about.
At this time, Chu Tianyao looked at Luo Jin again.
"Su Daqiang's incident also gave us a wake-up call."
Chu Tianyao said with a stern expression: "There are actually people in the Bamboo Beer R&D base who are colluding with outsiders to secretly sell raw materials. This shows that there are quite a lot of hidden dangers in our internal management."
When Luo Jin heard this, he also looked remorseful.
"This is my negligence!"
Chu Tianyao shook his head: "I'm not here to hold you accountable, but to ask you to find a way to solve the problem. Last year, our bamboo beer business was very popular. It's not surprising that there are jealous people. Su Daqiang's fake wine business
It’s not big, but it has an impact on our reputation. If someone makes a fuss about this, the impact on us will be devastating.”
As for what Chu Tianyao said, Luo Jin couldn't help but tremble in his heart after hearing it.
He had indeed never thought of this before.
Su Daqiang's fake wine production is limited, and it only lasts for more than two months, and the sales scope is limited to a few prefecture-level cities in your province.
Luo Jin didn't take it seriously at first, but after hearing Chu Tianyao's words, he suddenly came back to his senses.
If someone really makes this matter bigger and just adds a few words to add fuel to the fire, it will be a big blow to the bamboo beer business of Xingyao Liquor.
Just ask, when a large number of fake products begin to appear on the market, ordinary people cannot tell them apart at all, which will inevitably cause consumers to feel worried.
Even if it is bamboo beer bought in the supermarket, with the current anti-counterfeiting methods, who can prove that it is genuine?
"I have replaced most of the management of the Bamboo Beer R&D base. In addition, I have added inspection posts in the warehousing department, and the Yongning branch will send people to conduct irregular inspections. In addition, the production and warehousing parts will be divided separately so that they do not interfere with each other."
In front of Chu Tianyao, Luo Jin thought for a moment and then proposed a solution.
Although the solution conceived by Chu Tianyao was inferior, Luo Jin was able to come up with such a solution immediately, which made Chu Tianyao quite satisfied.
In just two years, Luo Jin seemed to have learned a lot about production management in the factory.