As early as a week before the Chinese New Year, advertisements have actually been broadcast on TV programs at all levels.
During prime time, advertisements are rotated, and in the evening, when advertising fees are cheaper, Chu Tianyao buys and broadcasts Dong Li'an's health lectures.
The advertising lecture was filmed in advance in Shenzhen City.
This advertisement, because of the presence of Dong Li'an, is full of gold content.
Doctor of Medicine in Chiropractic from the United States.
Just this name can scare many people.
Dong Li'an can relate almost all the functions of Back Beijia to human health.
The night of the third day of the Lunar New Year.
Although he had watched Dong Li'an's health lecture live, Chu Tianyao still turned on the TV and switched to Guangdong Satellite TV.
At 11 o'clock in the evening, the health lecture column officially started.
In the living room, Liu Na had just finished taking a shower and saw that Chu Tianyao was still watching TV, so she washed the fruit and brought it to Chu Tianyao, and sat on the sofa with him.
"An advertisement for good backing?"
Looking up at the TV, Liu Na also said with a surprised look.
She naturally knew that Beibeijia had already achieved mass production, but Liu Na did not expect that Beibeijia would be launched at this stall.
Looking at the advertisement on the TV, Liu Na's expression became serious.
At the beginning of the advertisement, several short clips of teenagers and children with bad sitting postures were played, and then the narrator mentioned problems such as hunched backs, underdeveloped breasts, and myopia among teenagers.
After raising these issues that attracted parents' concern, the advertisement finally got to the point.
"Hello, audience friends, before the program starts, we would like to welcome Dr. Dong Li'an to the scene with a round of applause."
It started with a well-dressed female host, and then the camera cut to Dong Li'an.
Wearing a pair of gold-rimmed glasses, a slicked back hair, and a white coat, Dong Li'an looked a bit intimidating.
When Dong Li'an appeared, a text introduction about Dong Li'an also appeared on the camera.
Doctor of Medicine in Chiropractic from the United States, director of the BackBear Research and Development Center.
These two names are of course true. As for the so-called R&D center, to put it bluntly, it is a production plant with good backing.
"Dr. Dong, we all know that the growth and development of teenagers is very important, and bad posture will greatly harm the health of our teenagers. So, how can we prevent this situation?"
The female host asked Dong Li'an in front of her with a smile on her face.
At this time, facing the host's question, Dong Li'an also said seriously: "If we want to prevent bad posture from affecting the growth and development of teenagers, it is useless to rely solely on the supervision of our parents. External auxiliary effects are also indispensable."
"Dr. Dong is right. Children spend most of their time in school, and it is inconvenient for parents to supervise them."
The female host kept a smile on her face, and then asked Dong Li'an again after saying this:
"Since Dr. Dong mentioned the role of external assistance, I would like to ask what means can help our young students."
The opening scenes of both of them were naturally written into the script.
At this moment, through the female host's question, the topic was successfully brought to Beibeijia.
Immediately, Dong Li'an was not in a hurry to start speaking, and just asked his assistant to lift up a medical human skeleton.
Next, it's time for Dong Li'an to show his expertise.
Using this human skeleton, Dong Li'an talked about various spinal development issues in adolescents.
As expected of a professional, Dong Li'an's words were listened to with gusto by Liu Na in front of the TV.
"I never thought that just a bad sitting posture could cause so many problems."
Liu Na was slightly emotional, and then turned to look at Chu Tianyao: "What Dr. Dong said is really good. Could it be the actor you invited?"
Chu Tianyao had used this trick before when selling bamboo beer. Liu Na subconsciously thought that Dong Li'an was also an advertising actor packaged by Chu Tianyao.
"You have wronged me. I spent 300,000 yuan to hire Dr. Dong."
Chu Tianyao smiled and ate the fruit in Liu Na's hand as he spoke.
On the TV, Dong Li'an has already begun to promote Beibeijia products.
"Beibeijia is a technological health correction device that combines ergonomics. It is currently the first of its kind in China. It can very well help children correct bad postures, solve problems such as chest hunchback, and prevent myopia and other growth and development problems. I would like to express my sincere wishes to all parents.
Highly recommended…”
As soon as Dong Li'an finished speaking, the camera instantly cut to the female host's face.
"Yes, Beibeijia products are on sale. If you are interested in purchasing, please call the phone number at the bottom of the screen. We are currently in the New Year's event. The first 300 viewers who make phone purchases through the program team will
We also have a surprise gift package for you.”
The female host looked excited, and as soon as she finished speaking, she took another breath and said:
"In addition, since this is direct sales of TVs, we have eliminated the need for middlemen. We have obtained factory discounts for consumers, not 168, nor 138, but only 98... The discount quota is only
Limited to 300 people, first come first served!”
On TV, the style of painting changed suddenly, and the female host suddenly began to work hard at marketing.
The cheapest one in the mall costs 138, but on TV it only sells for 98. Such a huge discount.
When the female host said that there were only 300 places available, the parents who were sitting on the TV and seeing the advertisement became somewhat unable to sit still.
Direct sales by phone!
This is a novel sales method that many people in China have never seen before.
You only need to register over the phone, and after receiving the payment through bank transfer or post office remittance, the recipient will start shipping.
However, due to the current logistics scope of the post office, delivery to some remote areas and places below the county seat is currently unavailable.
As for the price of ninety-eight, Chu Tianyao gave it after careful consideration.
Such a low price for telephone sales is bound to have a big impact on offline physical sales, but right now, what Beibeijia products need most is not profit, but fame and popularity.
Furthermore, even if it is sold at ninety-eight, Chu Tianyao can at least keep a profit of more than 30%, and there will be no loss at all.
Taking a step back, Chu Tianyao can restore the original price at any time as long as Beibeijia successfully occupies the market.
What he needs now is to stimulate the market in a short period of time to achieve the goal of allowing Beibeijia to quickly enter the national market.
He has not forgotten that in his previous life, this product, Beibeijia, achieved a legendary sales volume of nearly 500 million a year.