Martin put the wine glass on the table, picked up the newspaper in his hand, and read it attentively.
He originally thought this was just a reporter making headlines, but when he saw the content in the text, even Martin himself had to be impressed. This person's understanding of the communications industry was no less than his own.
You know, he is an executive of Ericsson, and now he is also the general manager of the branch. Looking at the whole of China, there are only a handful of people who understand the communications industry as well as he does.
However, this article that appeared in the newspaper not only elaborated on the current status of the communications industry, but also mentioned the gh337 and gh398 products developed by Ericsson.
As the first GSM mobile phone to enter China, even though it has been for some time, there are still many people in the country who do not understand what the so-called GSM means, and what is the difference compared to the analog signal used by Motorola?
.
In the article, the differences between the two products are deeply analyzed, and the benefits of GSM mobile phones are also popularized to the public.
Not only that, at the end of the article, the writer also praised Ericsson for being the first to develop the gh398 mobile phone.
From machine card separation, to mobile phone Bluetooth and self-composed ringtones, etc.
You must know that the gh398 product is the latest product of Ericsson. Although it is ready to be launched into the Chinese market, it has not really started yet. Martin was surprised that the other party knew so much about its latest product.
By the time he reached the end of the article, Martin already had the idea of finding the writer.
At this moment, the last sentence written at the end of the article suddenly caught Martin's eyes.
"The arrival of Ericsson means that the era of digital mobile phones has officially begun, and the old era will eventually pass. The author boldly predicts that Motorola's dominance in the domestic communications industry will be completely surpassed by Ericsson in the near future."
It was this sentence that made Martin even more excited at this moment.
"well said!"
With a snap and a slap on his thigh, Martin stood up from the sofa.
"I originally thought that China is a weak country in science and technology, and no one in the country can understand the future of the communications industry, but I didn't expect that there are such experts..."
Martin was slightly excited and turned to look at the female secretary who looked puzzled.
"In the words of you Chinese people, this article alone is worth explaining."
Although he was excited, Martin did not forget to take a look at the newspaper in his hand.
Just at the bottom corner of the article, there are four words "Xingyao Technology" in the signature column.
It's not a person's name, it's more like the name of a technology company.
Martin handed the newspaper to the female secretary and said hurriedly: "Go and find out for me the origin of Xingyao Technology. If possible, I would like to meet the author of this article."
When female secretary Wang Lei heard this, she nodded hurriedly.
"Mr. Martin, I'll do it right away!"
After saying that, she immediately turned around and left the office.
The four words "Xingyao Technology" sound a bit familiar.
After walking out of the office, Wang Lei glanced at the newspaper in her hand and couldn't remember where she had heard of this company.
"Mr. Martin is so anxious and must get this matter done quickly."
Wang Lei put on her coat, immediately picked up the phone, and dialed the contact number of the newspaper office according to the newspaper, intending to inquire from the newspaper office first.
And right now, I'm in the office.
Martin poured himself another half glass of whiskey.
"I am worried that there is no one available in China. This person knows so much about the communications industry and must be a practitioner in related industries. It would be best if I could invite him to work under me."
Holding a wine glass, Martin stood in front of the office window.
After reading that article, he already felt a little solicitous in his heart.
Originally, he came to China alone to take charge of the overall situation of the branch. He had repeatedly requested the head office to send a few capable people to help. However, the head office was also short of manpower, and no one was willing to come to China. As a result, the position of the marketing department director has always been
vacancy.
Right now, Martin has a candidate in mind.
"Not only does this person know our company's products very well, he even mentioned Motorola and Nokia in the article."
Martin looked out the window, his eyes showing some seriousness.
"Motorola has always dominated the Chinese market with its strong supply and sales channels in China. However, if it does not seek technological innovation, old products will eventually be eliminated by the market, so Motorola has never been an enemy in my eyes."
After taking a sip of whiskey and shaking the glass, Martin said to himself:
"On the other hand, Nokia's performance in the Chinese market is getting better and better!"
Compared with the old brand looking at Motorola, what Martin is really afraid of is still Nokia, which also focuses on technological innovation.
This Finnish company has made a lot of news in the past two years.
As early as three years ago, Nokia began to fully enter the mobile phone market and network infrastructure fields, and gradually separated its traditional industries from its main business.
Today, the digital mobile technology standards used in Europe come from Nokia.
Without Nokia as a strong rival, Martin wouldn't be too worried about the Chinese market. However, Nokia's current performance in the Chinese market is not even a little better than Ericsson's.
After all, a year ago, Ericsson only had a humble office in China.
To put it bluntly, the head office does not have much hope for the Chinese market.
The reason why Martin was sent to be the person in charge of the Huaxia branch seemed to be an external transfer for promotion, but in fact it was an overt promotion and a covert demotion, and he was directly transferred away from the core level of the company.
It is precisely because of this that Martin understands.
If I want to return to the head office and go back in glory, the only possibility is to start up the Chinese market.
Not to mention surpassing Nokia and Motorola, Ericsson must at least achieve the top three positions.
is it hard?
When it comes to product technology, Martin has full confidence.
But the market is never that simple.
Ericsson has no money in China, nor does it have a supply and marketing system as strong as Motorola, nor does it have the brand power of Nokia.
What's more, the current competitors in the Chinese market are not just Motorola and Nokia, Philips, Siemens and Sony are also among the fierce rivals.
"William, just wait for me... No matter how difficult it is, I, Martinius, will definitely be able to do it!"
After swallowing the whiskey in the glass in one gulp, Martin's right hand holding the wine glass tightly showed the veins, and his eyes revealed a strong edge and hatred.