The actions of Lashou Net were indeed very fast. Less than half an hour after the order was issued, all the teams deployed in the three areas had consolidated their front lines.
They began to conduct a regional analysis of the university town, formed three sets of feasible plans, and used their abundant funds to increase the settlement fee and subsidy share in this area. After the flyer was issued, it immediately aroused widespread heated discussion.
This is the most common method used by LaShou.com to use money to clear the way.
Is it vulgar? vulgar, but easy to use.
Because nothing is more real than real money.
Then, a gold medal marketing team organized by Kang Jingtao entered the university town with a bulging wallet.
Dark clouds are pressing down on the city, threatening to destroy it, and the light of armor opens towards the golden scales of the sun!
Kang Jingtao held the line at the rear and told everyone that if we don't have a head-on conflict with the gangsters in the group, we will retreat if they advance, and we will advance if they retreat.
There are countless districts and streets between the four university towns, and they are unable to keep an eye on all the disturbances.
You have to say that the team of LaShou.com does have two brushes. A little cold light comes first, and then the gun comes out like a dragon. Among these twelve words, they only spent one day to complete the first six words.
At this time, Kang Jingtao had already made the Shanghai plan more complete, and the details had reached the stage after Suixin Tuan was driven away.
This is how business is done. You have to have a forward-looking vision and make an extra step in advance to be invincible in the future timeline.
As for joining a group? In his eyes, he is already a dead person.
What they want to do now is to eat the meat of Huns and laugh and drink the blood of Huns! Kang Jingtao straightened his body, and his chest was full of ambitions, and his passionate poems continued to surge.
Under this arrangement, several of Kang Jingtao's top marketing specialists have arrived in the business district around the university town, and have taken charge of one of the most popular shops, using coveted funds to promote their own websites.
There is a gold medal specialist under Kang Jingtao named Wang Zhi. He worked his way up from the bottom. He speaks nicely.
He has a sweet mouth, and because he has run a small business before, he understands the psychology of merchants very well.
This time, Mr. Kang entrusted him with an important task and put him in charge of the most popular fast food brand Burger King.
According to Mr. Kang, Burger King has never had access to online sales channels before. If they can negotiate cooperation this time, they may get more cooperation opportunities in the future.
Wang Zhi came to the Burger King store in front of a university town with enthusiasm, but was rejected without any surprise.
"Sorry, we are very busy right now and don't have time to listen." "What are you busy with?"
"We have ordered a lot of goods recently and don't have enough manpower. Please come back later."
Wang Zhi immediately said that he wanted to help, and he only asked the merchant to spare an hour to listen to his introduction.
This is actually a very common way to do local promotion, because they also know that if you want to persuade merchants to cooperate with you, you must gain enough goodwill in the early stage, so that subsequent cooperation negotiations can go more smoothly.
Gold medal salesman Wang Zhi spent a whole day helping out at Burger King, picking up and loading goods. He was panting from exhaustion, and it was already dusk in the blink of an eye.
But through this day's help, he also has a certain understanding of Burger King's supply needs. Good guy, it is indeed the most popular fast food brand at the moment, and they actually need so much supply. "Brother Wang, take a drink of water.
Well, you have worked hard today."
The pretty waitress brought a glass of water over and thoughtfully handed over a tissue. "Then can we talk about cooperation?"
After Wang Zhi drank the water, he couldn't help but mention the purpose of coming here today. "I have to get off work now, how about tomorrow?"
Hearing this, Wang Zhi nodded, knowing that he could not rush too quickly, otherwise it would have the opposite effect, so he returned to the sub-station first.
After a day's work, they, the market specialists, all know how to exchange experiences. According to several other gold medal specialists, their experiences today were similar. They all helped unload and load goods. After working for a day, they made things around the University Town business district
All the merchants have a good impression.
Kang Jingtao listened to the reports from his subordinates and nodded with satisfaction. He felt that three days was more than three days, and he would probably see results tomorrow.
The most important thing is that they haven't met a single gangster in recent times, and the conflicts they imagined have not happened.
On the next day, Wang Zhi came to the store he was responsible for again, and this time, they were ready to sign a contract and planned to get their signatures before this afternoon.
"We don't have time now, can you please come back tomorrow?" "Are you busy today too?"
"Yes, I just received a notification that there is an event to be done. I need to rush to the designated place at the designated time." "Let me help. Can we talk after ten o'clock?"
"Then... okay, wouldn't it be too much trouble?" "No, no."
Wang Zhi followed the people in the store to the warehouse area at the back and found that three trucks were already on fire. These three trucks were no strangers to him, they were the three trucks he had helped load before.
Wasn't that batch of goods meant for the store?
At this moment, the lady in the store asked Wang Zhi to get in the car and handed him a bottle of mineral water.
Wang Zhi smiled, held the armrest of the truck, sat in the cab, and then followed the truck out of the warehouse area. Seeing the morning light slowly spreading in front of him, he was thinking about what to do with the commission he received after signing the contract.
flower.
Soon, they came to a road next to the university campus. At this time, many similar trucks were parked on the roadside, and the people in the vehicles were constantly moving things down.
Wang Zhi was stunned for a moment, and saw his colleague next to the truck next door, feeling at a loss.
But soon, the pretty waitress came over, asked Wang Zhi to help, moved some kitchen tools from the car, and started to clean up the place.
They were all probably thinking about signing the contract, so the gold medalists from Lashou.com didn’t hesitate and started helping immediately. After half a day of busy work, the whole street turned into a food court.
From south to north, many stalls have put up their own signs, and the writing on those signs is also very interesting.
For example, Burger King's is made like a bus sign, which says I miss you at Burger King. Another example is Xitian's, which has a similar stop sign, saying "I miss you".
Wang Zhi walked around the street and found that there were not only food stalls, but also some daily necessities stalls, as well as some handmade jewelry stalls, fruit stalls and the like.
"It's time to sign the contract..."
Wang Zhi took out the contract from his bag and was about to return to the stall to find someone when he suddenly found several workers pulling banners and erecting a huge PVC board. When he saw clearly the words on the banner
When he saw it, his mind was confused for a moment.
Group offline food festival.
On the PVC board are the logos of each merchant, with 123 written on it, which seems to be a ranking list.
According to the rules below, this food festival will last for about a week. Users who come through group shopping can enter the exclusive page to rate and evaluate the food. The merchants with the most positive reviews will receive discounts according to the rules.
For example, the merchant with the highest praise will put half-price coupons on the shelves every next Monday. The merchant with the second best praise will put out 40% off coupons every Tuesday.
Third, Wednesday, 30% off coupon, and so on...
At the same time, Wang Zhi's colleagues also gathered over. Looking at the banner like Wang Zhi, their faces suddenly turned pale.
It’s over…
They were defrauded. This is an offline activity for group buying. They worked for two days in vain...
At night, when the lights were on, Kang Jingtao immediately drove to the venue of the food festival after receiving the news, and got out of the car in a hurry.
On the brightly lit long street, I saw a bustling crowd of college students, eating and laughing, coming and going in a lively manner.
Some fast food stalls are made on-site, and the processing links are completely transparent, demonstrating their cleanliness and satisfying the curiosity of college students.
For some businesses that depended on the venue, such as Helilao, it was impossible for them to bring the hot pot, so they began to promote their various soup bases and tried their hand at the Oden style.
Kang Jingtao walked around with the crowd on the street, his expression becoming more and more silent.
For seven days, Kang Jingtao knew that no matter what he did in these seven days, he would not be able to suppress the popularity of this food festival.
But for the group buying market, every minute and every second is money now, and they can't wait here for seven days. Especially since Nuomi.com's business is running so smoothly now, even the damn day lilies will be cold after seven days.
Kang Jingtao still doesn't know why group buying has such great market appeal and allows these merchants to follow him, but he knows that it is definitely not a good thing to compete with group buying now.
In addition, users can use the number of positive reviews to decide which merchants will offer discounts in the next issue. This is not only accurate, but also highly user-involved. The cost is even lower than half price of the entire store, but user loyalty is instantly improved.
After all, it was my choice. My favorite merchant ranked first, and I also gave feedback on discounts. Favorability, loyalty, cost and effectiveness all reached the top in an instant. Who the hell came up with this marketing strategy?
Kang Jingtao felt that his spine was numb, and the sweat pores all over his body were filled with cold air. "Mr. Kang, what should we do now?"
"Let's not do it anymore. Let's not do it in the university town for now. Let's go back and have a meeting to study new strategies."
Kang Jingtao got in the car and returned to the Shanghai branch. He directly spread out the regional map, looked at the advance route map he had drawn before, then Tuanba Tuanba threw it into the wastebasket and got a new copy.
of.
First of all, avoid the university town, yes, avoid the university town... Then, uh, yes, avoid the university town, and take the road from Nuomi.net to the center.
It has been a week since he came to Shanghai, and he has not achieved anything. He has no time to continue struggling. The only way now is to open a gap in the Nuomi.com area.
When he thought of this, Kang Jingtao wanted to curse. Nuomi.com definitely knew something. Then he remembered a knowledge point.
Before Nuomi.com got Suixin Tuan’s merchant resources, they were doing business in Shanghai University Town.
At that time, everyone in the industry felt that Nuomi.com looked down on University Town, so they actively cooperated with Suixin Group. After receiving the resources, they immediately mobilized their front and all staff rushed to Shenzhen. But now it seems that the reason why they left Shanghai University Town
It's not that simple.
Group fight...
What exactly is the origin of group joining?
Since the beginning of Lashou.com, we have always been aiming to be the first, and we have never thought about looking back.
Whether it is Nuomi, Suixin Tuan, Wowo Tuan, which is located in a corner, Tuanbao.com, which has suddenly emerged, or Dianping, the big brother that suddenly came to an end, Lashou.com actually does not take them seriously.
But this time, Kang Jingtao suddenly felt a light on his back. "Queen, the food festival activities have begun."
"Okay, thank you for your hard work."
Tan Qing smiled, took out a document from the drawer, and put it into the shredder. It said the first version of the food festival plan in March.
Yes, this is how business is done. You have to have a forward-looking vision and make an extra step in advance to be invincible in the future timeline, so they started preparing for the food festival early in the morning.
Originally, this food festival was supposed to start on the weekend, but Lashou.com had to step in now, so they had to move it forward.
They do activities in advance not because they are afraid of holding hands, but to tell the group buying market that if you want to spend money with me in this area of the university town, then you have to consider whether you can afford it.
The size of our group is very small. We only work in university towns and have no involvement in other places. It is best for us to stay out of trouble, but if you insist on disturbing our territory, then come and see if you have the guts.
Who is anxious first?
Three days later, the food festival not only attracted the attention of several nearby universities, but even surrounding residents also participated.
However, because of Jiang Qin's previous arrangement, they were required to close their homes tightly and never reach out, so this regional enthusiasm did not show their aggressiveness and predatory nature.
They seem to be using this event to declare to the outside world that we are only a university town if you beat them.
At this time, the LaShou team, who had been deceived into working for two days in vain in the university town, went crazy and entered the market that Nuomi.com had already captured, shouting that I wanted to avenge my shame.
After hearing the feedback from the first-tier market, Changchun Song knew immediately that they must have encountered gangsters in the university town.
