In mid-November, group buying websites in second- and third-tier cities had signed enough merchants, officially opened their businesses, and invested a large amount of money into them.
If you get a 20% discount when joining a group, I’ll get a 40% discount or even half price.
Such behavior instantly aroused heated market feedback, and the number of users of websites such as LaShou, Nuomi, 24Quan, and Wowo.\n.\n.\n.\n.\n continued to increase.
This was the first wave of offensive and defensive battles in second- and third-tier cities, and it was unimaginably smooth. The group fight was like a crispy chicken, being chased all the way.
But just like Jiang Qin’s original idea of promoting Zhihu, what they wanted for promotion in first-tier cities was quality, but what they wanted for second- and third-tier markets was quantity.
This means that one regional manager cannot comprehensively take care of all cities.
After all, Suixin Tuan only worked in Shanghai and Shenzhen at the beginning, and the number of team members has exceeded 2,000. If every city followed the same approach, the consumption of labor costs would be too great.
Therefore, everyone’s routine is to push forward with an elite team, sign a batch of the hottest merchants to enter the market, and then form a local team to maintain relationships with merchants, continue to promote, and expand business areas.
There is competition among teams, especially in the frontline market, where a large number of KPIs need to be completed every day.
In the current situation of not making a profit, each team needs to get more contracts and make more deals in order to guarantee wages and bonuses.
The rush, tension, competition, and elimination are constantly stimulating everyone's brains.
Many times, as soon as Pintuan changes its positive rating list, it is directly overturned by the local promotion teams of other websites. Because signing a merchant on this list is likely to be able to top the transaction orders of three to five merchants.
However... there are exceptions.
Xiaohe from Nuomi.com recently begged his grandpa and grandma to sign three new restaurants that were highly rated on the group tour list, but the results were not very satisfactory. These stores didn't seem to have much mass base.
However, with the opening of discounts, the transaction volume of these stores in the later period is not bad. Anyway, the market is red-eyed, who cares about that.
In addition, the management of many websites are also analyzing and learning the routines and models of group buying, and what they want to learn most is the praise list of group buying.
However, Pintuan’s praise list was actually established by many local college students, and it is very localized. However, other websites do not have this channel, so even if the homepage was updated and the praise list was added, it did not become popular in a short period of time.
Too much splash.
"We still can't negotiate with some of them."
"Yes, he is very stubborn and will not agree to it no matter how much the settlement fee is."
"Actually, that's pretty much it. The market share is almost 50/50 that of the group tour." "If a praise list can be established, it probably won't be so difficult to win."
"That's hard to beat, right? We...can't beat him."
"Actually, the group fight is already very good. There are only a few people, but they can resist for so long. The force value is really high. I heard that the boss is a college student? From a martial arts school, right?"
"They have done it a long time ago, and the user experience is not bad, and the audience base is deep, which is normal." "But the local websites can't survive..." Song Yaqian is a senior this year and chose to start a business.
After leaving school, Luo Ping admired her very much when she purchased Higou Group last time, so she gave her an opportunity to intern at the Jinmen branch.
come over.
But when she came to Jinmen and heard everyone talking about joining a group, she was confused and didn't respond for a long time.
How come I hear people talking about Jiang Qin’s website here?
After she took over part of the sub-station work, she realized that it turned out that Pintuan was competing with Lashou.com in Tianjin.
And not only Jinmen, but also Xijing, Shangcheng and other cities also have group tours.
She was a little confused, because she knew that Jiang Qin was the boss of Zhihu and had natural publicity and barrier advantages in the university town business circle. It was normal that she could not beat him when doing high-end shopping groups.
But she couldn't imagine that a group buying website for college students would dare to go out of school and compete with those websites with capital support. It would not be a competitor of the same level at all!
Although Jiang Qin is well-connected in the group buying market, and even Ye Ziqing’s best friend calls him uncle, isn’t Suixin Group now in a mess, and was finally acquired by someone else?
Song Yaqian herself is in this industry, but based on her way of thinking, she doesn't understand Jiang Qin's purpose of doing this at all.
This is a winner-takes-all game. Unless you win, you lose. Does he want to be the final winner if he doesn’t take advantage of the trend and sell the website? This seems a bit ridiculous, since everyone is a college student.
Song Yaqian came to Tianjin and did nothing else. Apart from understanding the business situation, she has been analyzing the group booking website. She found that compared with the group booking in the university town of Kyoto, the group booking in second and third tier cities has been upgraded a lot.
Although their market is being eroded little by little, the praise list is really intuitive.
She even suspected that the group had hired specialized food critics to write food reviews for these stores.
But she has been away from school for so long that she doesn’t even know the existence of friend groups. If you treat them to a meal, these college students will really pour out their ink.
In addition, there is also the so-called Crazy Thursday. Every Thursday, they will pool a wave of funds to offer crazy discounts at a specific time. Although the Lashou website has attracted some customers, there will be countless people joining the group every Thursday.
of repeat customers come back again.
Pulling like this is very detrimental to the fast-playing Lashou Net.
Moreover, Song Yaqian felt that both the local promoter and the supervisor at the Jinmen branch had ignored the purchasing power of the university town.
But with these advantages, does Jiang Qin just want to win in this crazy whirlpool? How is it possible?
"Jiang Qin, have you opened a new business area?"
As Song Yaqian's message was posted to the QQ group, a group of college students in the group took notice.
They have also been looking for ways to sell their website recently, and as the national group buying network sinks into the market, half of the people have sold their websites. But when Song Yaqian said that group buying is still in the business, everyone raised a question mark.
"Mr. Jiang is still continuing to expand the market?"
"No, now is the best time to sell. If we really have to wait until the end of the year, we probably won't be able to sell it."
"I was driving through the provincial capital yesterday, and I seemed to have seen a flyer for a group tour. I thought I had seen it wrong."
Jiang Qin does not work in all second- and third-tier cities. He actually follows the path promoted by Zhihu and develops business circles in Tianjin, Xijing, Shangcheng, Linchuan, Xingcheng and Ningcheng.
In the entire market layout, these cities, combined with the four major first-tier cities, can cover the north and south, are more mobile, and can radiate at any time.
Therefore, except for those group members who dived as if they were dead, many people said they heard about it for the first time and did not understand it.
But soon, news about Jiang Qin appeared in the group.
"It's a bit greedy. Make it bigger and then sell it."
With a moment of silence in the group, Jiang Qin arrived at the group headquarters, parked his car and went to the technical department.
Recently, the temperature in Linchuan has risen a lot, and the snow on the road has almost melted. Old snow can only be seen in places where the sun cannot be seen.
Jiang Qin came to his own office, made a cup of hot tea, and waited quietly.
After a while, Sunai came down from the technical department on the fifth floor: “Boss, why does our technical department’s office have to be on the fifth floor?
There is no elevator inside the group building, so Nanako has been running up and down these days, very annoyed.
"The technical department is a group of older homeboys. The lumbar intervertebral discs are not good to begin with. They will age slowly if they exercise more. People's entrepreneurs like us should not only care about KPIs, but also the physical health of our employees."
Jiang Qin spoke plausibly, and then changed the topic: "How is the work of the technical department going?"
"The internal management system has been optimized and has passed the security test. It is ready for use. In addition, according to your instructions, I have added an anonymous boss mailbox function."
The boss's mailbox is a channel through which formal employees at all levels can directly feedback news to Jiang Qin.
Generally no one uses this thing, because cross-level reporting is a taboo in the workplace, and employees don't believe that anonymity really exists in the world.
But once someone takes the risk and uses it, it means that something is happening internally that has to be dealt with, so it is better than nothing.
"Well done, Nanako. The technical department is on holiday for three days. I'll ask Xu Yu to send the bonus to your account tonight."
After Jiang Qin finished speaking, he changed the subject: "But when you come back from the holiday, your first priority is to complete the product management system. This must be completed before next month."
While they were talking, Wei Lanlan also came up from downstairs: "Hey, Sunai is here too, so I don't need to call you. You can wait for me downstairs at half past one."
"knew…"
Jiang Qin had a question mark on his face: "What are you doing at half past one?"
Sunai took a deep breath: "Go and take the make-up exam for subject two."
"You haven't passed the fatal subject two yet?"
"No."
Jiang Qin gave a thumbs up: "I advise you not to take the exam and just hire a driver in two years."
Sunai narrowed her eyes and thought to herself, "What a big, big, big cake. The boss is really becoming more and more daring to say so."
Jiang Qin turned to look at Wei Lanlan again: "Has your brother taken it?"
Wei Lanlan nodded: "Already picked it up."
Lan Lan's family lives in a mountainous area. The local educational resources are not good, and few students can pass the exam. Most young people start working for the family after finishing junior high school, and enter factories when they reach old age.
Wei Lanlan had gone through hardships himself, so he always wanted to take his youngest son out to school so that he wouldn't lose at the starting line. Jiang Qin was considered a bit weak in all walks of life in Linchuan, so it was no problem to deal with this matter. He would help with just two meals.
I got it done, and even picked a pretty good school.
"Are the bosses participating in strategic marketing here?"
"I came here to inform you about this. Everyone is here and waiting in the conference room on the second floor." "Okay, I'll go over and see you."
