There is no holiday during Christmas, so online customer traffic is relatively large, but New Year's Day is a traditional holiday, and customer traffic generally gathers around business districts.
Jiang Qin took Xu Kaixuan into a Wuling van and walked around several key business districts in the business area, roughly planning the local promotion activities and lottery booths.
The idea of Lashou and Nuomi is probably the same. Everyone does not have much money and cannot hold big events, but it is still possible to take advantage of festival traffic. This is a relatively economical way.
Therefore, how to maximize the publicity effect has become the key.
At 10:30 noon, the group arrived at Nanjing Road Pedestrian Street. At the corner of the shopping mall on the street stood a life-size Expo mascot - Haibao.
At this time, the teams of Lashou.com and Nuomi.com have already been planning activities here.
The people from Lashou.com were Robin, Yang Xueyu, Cui Yiting, Song Yaqian and several other employees, while Nuomi.com was led by Chang Changsong. As soon as the two sides met, they immediately started a friendly exchange with friendly smiles.
This is how business is done, even if you secretly plan how to kill the other party every day and wish they died on the spot, you still have to be polite and enthusiastic on the surface like a brother-in-law meeting his brother-in-law.
At this moment, a silver van stopped at the intersection. Jiang Qin opened the door and walked out, attracting everyone's attention in an instant.
I have to say that Mr. Jiang is very impressive now. Although he got off the van, he looked like he was sitting in a Bentley.
"Mr. Jiang?"
"Mr. Luo, Mr. Yang, Mr. Chang, long time no see."
Jiang Qin zipped up his down jacket and stamped his feet: "How come it's so cold, why did the temperature suddenly drop?"
Chang Changsong looked at Jiang Qin with a complicated mood.
He and Jiang Qin had only met a few times, but Jiang Qin's name was very popular this month.
The other party looked exactly like a college student. He looked in his prime and had no stubble on his lips. However, the two websites he visited could only temporarily avoid the limelight. It was really hard to accept.
There is also Cui Yiting who feels the same way.
"Why is Yiting wearing a coat? Isn't it cold?" Cui Yiting: "."
Jiang Qin looked at Song Yaqian again: "Why don't you wear pants? LaShou.com is reluctant to pay its interns?" Song Yaqian smiled slightly: "This is the magic weapon of bare legs."
"Young man, you are really antifreeze.""..."
To be honest, among this group of people, Jiang Qin is the youngest, and even Song Yaqian is one year older than him, but when he talks, he does not blush or gasp, and there is no sense of disobedience at all.
Robin looked at Jiang Qin at this time: "Does Mr. Jiang also plan to hold an event here?"
"This street is one of the most popular pedestrian streets in Shanghai. Besides, it is still within our business scope, so we must do it."
"I'm sorry, Mr. Jiang, we've already taken the spot." Jiang Qin followed Robin's finger and walked over. The stalls set up by LaShou.com and Nuomi.com had already begun to be set up, with 50% off purchases and free lottery draws written on them.
, the brand is quite big.
The two companies also maintained a style of not interfering with each other, occupying several intersections with particularly high traffic, leaving no room for group tours.
"So, I'm late?"
Changchun Song smiled slightly: "It seems like I'm late."
"Then let's just set up a few stalls and show some talents at that time to see if we can attract customers you don't want."
Jiang Qin turned to look at Xu Kaixuan: "Kaixuan, show me your talent to all the bosses."
After hearing this, Xu Kaixuan took three steps forward, clasped his fists and handed over his hands to the managers of Lashou.com and Nuomi.com, and then performed a set of grapples with a very strong practical style in the street dance. He was really a tiger, taking charge of the two websites.
People watched in silence for a while.
Chang Changsong coughed and said, "Mr. Jiang, I suggest that everyone should value peace, and those who do business are not hooligans." "Ms. Chang, don't be nervous, we will definitely not hit your salesperson with the Lashou.com sign.
"
"?"
Yang Xueyu didn’t quite understand: “Why can he hang our brand?”
"Mr. Yang, you have just arrived, and you don't know the style of Pintuan.com. It is said that in the early days, each of their local promoters had business licenses for more than a dozen websites in their pockets, and they were good at punching hard when grabbing the market.
Attack, and then change cards after the fight is over."
Before Robin could say anything, Changsong, who had been beaten before, started talking about science.
Hearing this, Yang Xueyu opened his eyes wide and thought to himself, "I really want to find a job in a fucking factory, right?" This person obviously has no bottom line, how can I win?
Just as they were whispering, Jiang Qin suddenly took a few steps back, leaned against a lamppost on the side of the road, and slowly closed his eyes.
No one at the scene understood what he was going to do, but they heard a click from the opposite side, and a young man with a camera pressed the shutter of the SLR.
"Boss, the photo is ready."
"One more close-up. I stayed up late yesterday. I can't let the dark circles go to waste. I'll try to take a clear picture." "Okay."
After taking the photo, Jiang Qin smiled at Robin, Yang Xueyu and Chang Changsong: "Take some promotional materials, the boss of the group went deep into the front line, and fell asleep on the street from exhaustion."
After hearing Jiang Qin's explanation, Yang Xueyu was stunned for a while.
However, Jiang Qin did not stay here longer. After walking along the busiest main road, he got in the car with his staff and rushed to the next business district.
Seeing Jiang Qin leave, Robin and Changsong couldn't help but exhale at the same time, as if they suddenly felt a lot more relaxed.
On their right side, Cui Yiting's stiff body suddenly relaxed.
But after she relaxed, she was suddenly stunned and didn't understand why she was so nervous just now. It was like a mouse seeing a cat.
It seems like... aura?
Cui Yiting wrapped her coat tightly and found that the original image of Jiang Qin as a college student in her heart was gone. Now what remained in her heart was like a savage beast.
"Mr. Jiang likes to use mystique to intimidate his opponents. Don't mess up your position. Just do your job well. Beat people on the street in a downtown area? He doesn't dare." "Understood!"
In the following period, the materials for the three websites were rushed to be produced, and the stalls were constantly being built.
The foundation of the group shop in Shanghai is not deep, the production of materials is slower than the two companies, and the stall is very small and the location is not very good.
Every time Cui Yiting sees such a scene, she feels relieved and stable.
But as time went by, and in the last few days of New Year's Day, Pintuan suddenly erected a PVC board on every street with the words "check-in wall" written on it.
[Today is New Year’s Day, I miss you very much in Nanjing Road Pedestrian Street.] [Today is New Year’s Day, the feeling of missing you is blowing to Lujiazui again.]
Local pushers on Lashou.com found that although New Year's Day has not yet arrived, many young people have begun to check in there in recent days.
"what is that?"
"It seems like...a tour bus."
On the night before New Year's Day, a large number of customers have entered major business districts.
At this time, the local promoter of LaShou.com was handing out flyers in front of the stall. Suddenly, he saw a tour bus passing by, pulling a lot of guests, and wandered past them, stopping at the group building area.
Push stalls and check-in walls.
Then there was another car, and then another car, with the label "Group buying" and "group buying" on it, which saves worry and saves money. Every time they came in front of them, they accelerated and then stopped steadily in front of the group buying booth.
At night, with the lanterns bright, Cui Yiting followed Robin and Yang Xueyu to the pedestrian street, and found that there were not many people in front of his stall, but the front of the group shop not far next door was crowded with people.
Especially the booth in front of the check-in wall, all of them are young people. "What's going on? Why are there so many people there?"
"They...have cars."
While they were talking, a group-buying tour bus whizzed away, accelerated in front of them, and stopped steadily in front of the group-buying booth.
Robin's eyes widened: "That's it? What's the use of it? Can he pull twenty people in one car? There are so many people on the pedestrian street, why do people who don't take the car also go to them?"
The local salesperson took out a color page for group buying: "Not only here, they have cars in various business districts." "?"
“As long as there are group shopping messages within three days, you can take their tour bus for free. For example, I came to the pedestrian street today and used the group shopping once, and I will go to Lujiazui tomorrow. I can also take their bus, and I can also take their tour bus.
Check in at the clock wall.”
The salesperson pulled out a group tour leaflet that he had secretly received from under the table, and the tour route and bus points were thoughtfully included on the back.
Cui Yiting immediately understood, linkage, they are doing business district linkage!
The purpose of this event is for publicity. After occupying a favorable position, we distribute flyers to let consumers know that our website has discounts. As for whether you use it or not, we have no control over it.
But Jiang Qin used the "free tour bus" gimmick to directly upgrade the publicity step into a deal.
Because everyone doesn’t have much money, the discounts are similar, but what happens if I can still take their car after spending in a group?
So since the discounts are almost the same, why don’t I join a group tour?
I came here to play today, and I may go there tomorrow. After walking around, I will always get tired. Especially today’s young people, who are the main force in group buying, are still lazy, and they don’t even want to take a car.
walk.
This efficiency is much higher than them handing out flyers here and saying that their website has discounts.
Some people even learned about the discount rules after getting the leaflets of Handle and Nuomi. As they walked around, they were attracted by the tall check-in wall in the distance. Then they walked over and heard that they could take the bus for free when purchasing in a group.
, you will immediately feel that it is worth the money.
The group promoters don’t even need to tell them how to get the coupons, they can just follow their promotion to attract a large number of users.
In other words, no matter how many people that car can pull, the people on this street will eventually become their consumers.
Robin's swear words came out: "Where did they get the car? Did they buy it? How much does it fucking cost?" "It is said that it cost five centimeters of bulletproof cheek...borrowed it."
"???"
The salesman shrank his head and rubbed his hands: "When I went to the toilet in the morning, I saw the car before they put up the car clothes. It said something like a villa."
Robin frowned slightly: "Shanti Villa?"
"Yes, yes, there is also Qin's real estate, Linjiang Villa."
Cui Yiting looked at Robin with some confusion: "Mr. Luo, how do you know?"
Robin was silent for a moment: "Many villa areas will prepare a dozen of these tour buses to run back and forth in the park to show guests the properties. Some time ago, Jiang Qin bought a suite at Shanti Villa, but how could he borrow it?
To their car?”
"Then what do we do now?"
"Lang Nang, I guess I'll have to make a wedding dress again this time, but it doesn't matter, I'll be leaving after New Year's Day anyway." Yang Xueyu: "??????"
At this moment, they suddenly saw a car parked at the group sharing station next door, and then they saw a man walking over and holding the window of the cab.
Then, Jiang Qin's face emerged from the cab. "Xu Kaixuan, what are you doing?"
"Boss, I also want to drive for a while..."
"Go away, I haven't had enough fun yet. You go and drive the car at the back." "You are such a big boss, is this appropriate for you?"
"You know what the heck, I have a good friend who likes to ride in cars like this. She will be here tomorrow. I have to get familiar with the car first. Do you think I'm naive? I'm a fucking college student!"
Under the roar of the crowd, Robin put his hands in his pockets and thought to himself that the Shanghai market was probably going to be completely wiped out. Why?
Because no matter how many merchants you sign, if there are no consumers, it will be in vain.
The group currently has many exclusive signings, and has many more means than them. If this continues, even if the group does not attack again, they will vomit out the market they have eaten.
Decline is a trend, just like Suixin Tuan at the beginning, it will become more and more decadent, and there will be no turning point in sight.
On the other hand, what about group play? They know how to drive, and they have fucking talents. They really can’t compete in this field. It’s okay, I’m leaving anyway, damn, good going, really good.
Robin turned to look at Yang Xueyu and found that the other man was already sweating profusely.
