The public opinion about the group buying war is coming to an end, and the rumors about the impending loss of funds in the group buying market have gradually subsided.
Xie Tingfeng and Zhang Baizhi divorced, Yao Chen and Ling Xiaoshu divorced, Xie Na and Zhang Jie got married, Li Shuangyao’s son beat someone in the street...
The new star in the entertainment industry quickly diverted the attention of netizens, causing the entire group buying website to quickly cool down due to public opinion hype.
Serious people, who stare at shopping platforms every day?
In the minds of netizens, even scientists who have developed life-saving new drugs and invented revolutionary technologies are not as interesting as the private lives of celebrities!
Especially the police officer played by Sister Zhi is really smooth.
But unexpectedly, group buying seems to have broken away from the group buying market, and its popularity has not decreased. The main reason is because endorsements have become popular.
The Internet is full of second-generation works of "I speak for myself".
Rich second-generation people like Brother Cao sometimes can't help but post something awesome.
"You only saw my Patek Philippe, but not my Lamborghini."
"I am a rich second generation, and I speak for myself."
The original advertising slogan was about chicken soup, and through the contrast between perfume and sweat, it highlighted the hard work behind the glamorous appearance. But in his case, it was just a show-off.
Look, I have a Patek Philippe, eh, I also have a fucking Lamborghini!
However, there were some people who were dissatisfied with him on the forum, and they let Master Cao off guard with just one comment: "Are you speaking for yourself? You are fucking speaking for your father."
After reading this comment, Cao Guangyu angrily yelled at his mother in the dormitory: "Lao Jiang, look at this, does this kind of person hate the rich?"
"Really? I can't feel it."
Jiang Qin leaned back on the bed: "After all, I am from the rich generation."
"Fuck..."
And as the endorsement bodies were re-created, those who couldn't keep up with the trend began to be affected. They couldn't help but ask what the joke was, and then they were thrown out of the portal. From then on, they knew that there was a group fight like this
's website.
This is the power of advertising and the charm of Internet communication.
Jiang Qin also came across a lot of second-generation posts on the Internet, which he found quite interesting. For example, the film seller in the school chat group posted a short paragraph like this every day.
You only saw her milky white snow, but you didn't see her red knees.
You have your preferences, and she has her number...
There are bound to be obstacles on the road to art, but so what?
Even if you are covered with bruises, you still have to scream loudly...
She is Hatano and Mikami Yu, they are the spokespersons for Xiaoli Art.
Countless people were moved by this dedicated spirit and spent ten yuan to buy the seeds he had worked so hard to collect.
But this thing is like opening a blind box. You don't know what you are betting on. Sometimes you will open a gourd doll if you are not careful, leaving you with nowhere to put your pants.
But there are still some stubborn brothers who are so sexual that no one can stop them. Why can't the snake spirit be good? They are still Internet celebrities with a prickly face!
It is precisely because of the group effect of continuous memes that group buying has gradually begun to be known by some potential consumers who are not sensitive to the changes of the times.
These consumers will not take the initiative to embrace new things, and they may not use group shopping just because of an advertisement. Some of them have not even used smartphones.
But one day in the future, when they are reminded of the changing times and think of group buying websites, they will definitely remember the name of group buying.
In addition, because of the second-generation popularity of the advertisement, Jiang Qin's newly launched Weibo has exceeded 10,000 followers, and any post will receive many likes.
There were even some bold beauties who privately messaged him a lot of cool photos in the background, and many of them called her husband directly, which shocked Jiang Qin.
It turns out that there is a big difference between the Internet that rich brother sees and the Internet that ordinary people see.
Just like those emerging beauty anchors in later generations, what they see to ordinary people is the picture on the computer table, while what they show to the big brother is the picture under the table.
However, there seemed to be some barriers between the Internet and television. One was very advanced, and the other was slightly lagging behind. As a result, Yuan Youqin and Jiang Zhenghong only saw this advertisement on the news a long time later and were immediately shocked.
Television is still very credible in this era.
The couple was a little surprised to see the dog son on TV who threw his shoes around and often took off his socks alone, so they called him immediately.
"I need to shoot a commercial for my website. I originally hired Daniel Wu, but he didn't have enough schedule. The director said that the young man is so handsome, why don't I do it myself, so I did."
"That director of yours has such a cunning look in his eyes?"
"?"
Jiang Qin couldn't give his parents some very professional explanations, and they couldn't understand them either, but he really didn't expect that he would hear his mother's complaints.
Don’t people think their children are beautiful no matter how they look? Why is it that when I act in a commercial, the director’s eyes are very tricky?
However, Yuan Youqin was the kind of person who was hard-spoken and soft-hearted. Not to mention how proud she was, she immediately hid the remote control and invited a few close friends to come to her home for tea, waiting for the rebroadcast of the news.
The third aunt, the sixth aunt...as long as they are full-time wives at home, no one can escape.
"Youqin, I can't help it. It's getting dark today. I have to go home quickly to take care of the child."
"Don't leave in a hurry, Third Sister, just watch for a while."
"What are you looking at? It's all advertisements and news..."
"Youqin, I have to leave too. I'd better come back next time. I haven't finished making the dumplings at home yet."
"Don't be in a hurry, Sister Lan. I'll help you pack it later..."
The sisters in the neighborhood couldn't sit still anymore. The replay of the news finally reached Jiang Qin's part, and their eyes were instantly opened.
Yuan Youqin was surprised on the surface, but she was very happy in her heart.
My son really has a big future.
However, the only person Ms. Yuan has not bitten is Aunt Li across the street, because Aunt Li's grandson has already gotten away with calling her grandma...
Jiang Zhenghong is much more stable than Yuan Youqin. After seeing the news, he didn't make too much noise, kept a low profile, and said he didn't know much when asked.
Just because Jiang Qin's reputation is getting wider and wider, more and more wine shops are calling him.
There was even one time when the leader of the work unit specially drove over to pick him up. He said it was because he had a good drinking capacity and asked him to accompany others. In the end, he found out that it was his home field, and several major leaders of the city were sitting opposite him...
While the other party praised him for raising a good son, he also asked when Jiang Qin could come home.
So that night, after much thought, Jiang Zhenghong called Jiang Qin, and the father and son chatted for a while.
"Son, your business has become bigger now, but you still have to be down-to-earth and don't drift off."
"Dad, I'm not drifting. I lost fifty cents when I went out yesterday, and I turned around and went back to look for it for half an hour."
"Really? But why do I feel like I'm going to float..."
"?"
During this process, Lashou, Nuomi, Dianping and Wowo Tuan began to refund expired coupons for consumers for the sake of their brand image.
This thing can no longer be ignored.
Because when consumers click on a certain group buying website and see that part of their money has not been refunded, it is really difficult to use your website to make purchases again. It is like having a fish bone stuck in the throat, and it is impossible not to care.
And after they refunded the money, some passenger traffic did pick up.
But what is unexpected is that not long after they refunded the money, the group suddenly issued relevant regulations, stating that any unused coupons will be automatically refunded within seven days without application.
As soon as this announcement came out, countless group buying website owners once again attracted scoldings in the streets.
"What does he want to do again?"
"The purpose of setting up a website is to make money. Why is this stupid guy getting involved with refunds?"
"He has stolen all his good reputation..."
"What should we do? Should we... follow up?"
"If we don't follow up, all consumers will be on one side."
The helpless group buying websites scolded and followed up, also issuing seven-day refunds.
But decline is a momentum. Even if they follow the footsteps of group conglomerates, their market share is still shrinking steadily.
But what makes them even more desperate is that rumors are starting to spread that capital plans to divest.
The group-buying war has been going on for two years and has cost more than 10 billion. Everyone originally wanted to quickly expand this market and share the cake, but in the end, no one could win except for group buying.
Especially the exposure of the Linchuan Business Gang shattered everyone's dreams.
Brand incubation + group buying model, group buying is destined to be invincible in this field, not to mention that its community group buying is also expanding fiercely, and the entire industry chain is about to take shape.
Under this situation, capital can no longer see hope in other websites.
As a result, some websites began to think about transformation, and some websites planned to forcefully go public before the end of the year to make a lot of money.
Jiang Qin began to arrange local promotion groups and sink the market.
In the early stage of group building, they worked in the second and third tier markets, but it was a dog action as a bait. When they did it, they didn’t pay much attention to quality, but focused on quantity.
The purpose is to lure group-buying websites that have received financing to sink quickly, consume the funds in second- and third-tier cities, and leave them ready to steal homes in first-tier cities.
In the middle and late stages of the group buying war, group buying methods were used to the fullest, and other websites were no longer competitive. In order to ensure market share, they could only continue to sink into the third, fourth, seventh and eighth tiers.
Now, there is no suspense in the market in first-tier cities, even capital has given up, and the harvest festival of group shopping has officially begun.
Users in the lower market have been familiar with these websites, and consumers have become accustomed to group buying, so group buying is here.
Yongcheng, Xingcheng, Xijing, Chuncheng, Hezhou...the underground iron army established by Jiang Qin personally seemed to be in an uninhabited land.
Especially in the southern market, thanks to the three-month joint development of Lashou and Nuomi, there are so many users that group shopping is extremely profitable.
Many people didn't understand until this moment that the original team-building plan was all foreshadowing until this point. He deliberately did not develop the second and third tiers, but instead attacked the opponents in the first tier cities. In fact, it was for this moment.
