In April, at an official Internet conference, Jiang Qin had exchanges with Mr. Ma from Alibaba and Mr. Liu from Jingdong.
At that time, Liu Chuanzhi and Lei Jun interviewed Jiang Qin on their behalf to see if he had any idea of becoming an e-commerce business.
Jiang Qin made it clear at the time that he had no interest in e-commerce, but when he came back, he began to borrow resources from all directions and worked hard to develop the supply chain.
There is no separation between supply and logistics, the two are actually the same thing.
In addition, the genuine image of Pin Tuan Yan Xuan has been established in the past two years, the quality and reputation have always been online, and the user base is also very large. If they want to do e-commerce, they will be in big trouble.
This is even more alarming than Tencent’s establishment of Paipai.com.
Because Tencent has little achievements and experience in the field of e-commerce, it is basically doing nothing. If it can be done, it will be done, and if it is not, it will be thrown away.
However, Ke Tuan has enough experience in online sales, as well as a powerful local marketing company and Zhihu, a large traffic pool like Toutiao, plus a self-built logistics line, it will be a formidable enemy in the beginning.
The downstream of the e-commerce industry is warehousing, so Jingdong Logistics and SF Express, which have received first-hand information, certainly do not want to sit back and watch group bookings suddenly expand their logistics lines.
The news gradually began to spread, from one circle to the next, and finally to the entire circle.
After hearing the news, Mr. Ali's eyelids jumped wildly.
"Logistics line..."
"It's broken, you came for me!"
Alibaba couldn't build a good reputation, so they bet on Hungry Food, and Hungry Food was also very successful. After eating up part of Baidu's takeout market share, it turned around and started fighting with group takeout.
The attitude towards joining a group was fierce, and he immediately ended up burning money, but he was always short of being hungry and out of line.
What was everyone’s attention focused on at that time?
It's all about who can win this war!
Group fights change the norm and spend money to lure enemies. Who wouldn’t want to take a second look at such new things?
But no one could have imagined that Jiang Qin's online madness was just a pretense. He was actually focusing all his efforts on supply chain promotion.
Alibaba’s Chinese suppliers have been cultivated by relying on the entire e-commerce industry, which can be regarded as their golden signature.
Jiang Qin's Nanying was cultivated by the entire group buying industry, and its strength is even greater.
The king in the front is pushing, and the back is constantly expanding. In the blink of an eye, the group supply chain based on Hengtong Freight has expanded infinitely.
Why are you hungry? Being hungry doesn’t count as a shame.
The goal of group sharing is not to stay hungry from beginning to end, but to achieve greater logistics.
Thinking of this, Mr. Ma felt that he still underestimated Jiang Qin's ambition and viciousness.
Alibaba does not have its own logistics and cannot reach that far, so it is not sensitive to changes in the logistics market.
Moreover, this industry has always been behind the scenes, and most people do not pay special attention to its development trends.
If Jingdong Logistics hadn't jumped out first and broke through this layer of window paper, then he must still be feeling hungry because he didn't get the upper hand. All of these 500 million orders might have been burned into the group supply chain.
The situation was reversed in an instant.
The food delivery field, which is regarded as the main battlefield, is actually nothing. The real main battlefield is immediately obvious in the logistics setup.
The takeaway game is a small win, but the opponent seems to have planted a landmine in their own yard, and it is a remote-controlled mine that can be detonated at any time. In this way, it is difficult to say who wins.
"Who is winning this game?"
"Building plank roads openly and secretly visiting Chencang, how could there be such a bad person?"
"With the continued development of Lantuan's supply chain, the company's valuation is expected to double."
"Damn it, no wonder he can win the group buying war. This is not luck at all."
"Jiang Qin's plan may have started right after the group buying war ended."
There was a lot of discussion in the circle, and they thought from beginning to end that more than a year ago, the group won the group buying war and immediately began to lay out the supply chain, maybe just for this moment.
In other words, group shopping has actually been waiting for such a large-scale burning of money, because burning money on a small scale is of no use. Only this scale can affect the development of the entire industry.
In other words, at that moment Jiang Qin had already calculated the development of the takeout industry to this point.
Or... it still needs to happen later.
On Saturday morning, an internal video about the group logistics park began to circulate in the circle.
In the picture, workers in the park are unloading, moving, allocating, and loading goods in an orderly and interlocking manner, which is no worse than a professional logistics park.
These videos are said to be first-hand information obtained by sending people undercover from a certain express delivery company.
"The current group supply chain is indeed capable of supporting the e-commerce industry."
"Their digital warehousing is developing very rapidly and is almost catching up with Jingdong Logistics."
"In addition, the three newly built warehouses in Yizhou, Shangdu and Jinmen are said to be warehouses, but I looked at the construction scale and they are a little smaller than the logistics park..."
After getting the news, Mr. Ma immediately sent Li Changming to Shanghai to meet with Zhang Xuhao at the Hungry Bu headquarters to stop the war.
Compared with competing for the market in the life service field, the most unusual thing about Alibaba is that someone wants to get involved in the e-commerce industry.
The food delivery industry is just an investment, but e-commerce is their foundation.
At present, Hungry has already burned 200 million yuan after this takeout war, and there are still 300 million yuan left to burn. This can be regarded as a blessing among misfortunes.
After Zhang Xuhao heard Mr. Ma's instructions, his face froze, and he felt like he couldn't breathe out.
I still have money in my hand, but I can't fight. This is really uncomfortable for a radical like Zhang Xuhao.
If you are hungry, don't you have all the advantages now? If you continue to push a step further, you may be able to hurt the foundation of group takeout. If you give up now, there will be such a good opportunity.
In the Internet age, aren't successful businesses built step by step from the ashes of burning money?
You are afraid that he will expand his logistics line, but I don’t do e-commerce, so what am I afraid of?
But the sponsor’s father had already spoken, and Zhang Xuhao had no choice but to let Hungry reduce the discount first and slowly restore the original price.
When discounts are reduced, the ones most affected are not the middle- and lower-class catering stores, but the high-end catering stores like Takeout Superman.
Because even if there is no discount, you still have to eat, but whether it is good or bad is another matter.
When I was hungry, I didn’t notify the Takeaway Superman, and directly restricted the traffic of the Takeaway Superman. The “high-end gourmet food” that had previously made a lot of money was suddenly depleted.
Feng Shirong was waiting for Takeaway Superman's performance to prove his decision-making ability. At this time, he got the news and hurried to Takeaway Superman's company.
"what's the situation?"
"This takeout war is superficially about competing for the takeout market, but Tuan Tuan has its own supply chain. They caused trouble in the primary and secondary markets, eating up all the freight orders themselves, expanding their logistics scale through mergers and acquisitions, and building a downstream chain.
The city’s logistics network.”
Liu Yihua of Takeaway Superman said: "The major shareholder of Hungry Bu's has been worried that group grouping will enter the e-commerce industry. Now seeing that he is leveraging his efforts to develop self-built logistics, he urgently stopped the money-burning war."
After hearing this, Feng Shirong thought for a moment, and then he realized that Pin Tuan was building a plank road in secret to cover up Chen Cang, and he was in a daze.
In other words, because of this incident, I may not even dare to spend money in the future if I am hungry.
If this continues, there will be no place for Hungry Food to gain a foothold in the takeout market.
When he thought of this, Feng Shirong couldn't help but think of Jiang Qin's appearance at the Internet conference. He still couldn't believe that the person who was strategizing and playing everyone under his thumb could be his daughter's boyfriend.
"Mr. Feng."
"Um?"
Liu Yihua raised his head and looked at him: "There are rumors outside that Mr. Jiang is your son-in-law who is doing the grouping. Why didn't our delivery superman cooperate with the grouping at that time?"
Feng Shirong came to his senses: "This is a family matter."
"understand."
Feng Shirong couldn't tell Liu Yihua that he didn't want to join the group because he didn't care enough about his daughter and was not a good father, so he didn't even meet his son-in-law.
Half an hour later, Feng Shirong left the Takeaway Superman headquarters and returned to Sheshan Manor.
Duan Ying was in a good mood during this period. The wife's card game at home was organized again, and the sound of mahjong was heard one after another.
After all, after this stage of burning money, Hungry Bubu has taken part of Baidu Takeaway’s share and now leads the industry.
Both she and her nephew had some shares, and the savings that had been burned before were able to make some small profits back.
The most important thing is that Feng Nanshu's boyfriend was so arrogant that he even came over to support her and ruined the meal just to vent her anger. He was so arrogant.
In her opinion, that Jiang Qin may be like his nephew a month ago, who is also worried and must have a very ugly expression.
Duan Ying is a woman who has no access to information. She can only see the takeout market, but not the overall situation.
But she guessed one thing right, Jiang Qin's current expression was really not good-looking.
"Boss, the discount for Hungry has been weakened."
"?"
Ye Ziqing called on Sunday morning to report the latest news on Hungry Bu.
Some of their large-value coupons have been canceled and will no longer be distributed. Only some small-value coupons are left to maintain the popularity of this event. The market enthusiasm seems to be waning.
If nothing unexpected happens, the group supply chain issue should have been exposed.
Jiang Qin thought that there was a takeaway competition to attract attention, and Hengtong Freight's doggy behavior could be hidden for at least a month, but he didn't expect that he could only hide it for half a month.
Jiang Qin was a little disappointed: "Damn, my three logistics warehouses haven't been built yet!"
"What's next?"
"Although Uncle Ma is Zhang Xuhao's father, he is not a company after all, and his heart cannot be on the same line. Zhang Xuhao is very crazy and will definitely not be reconciled. The reason why we can accept the truce now is because they have the advantage, then we
Just force him to jump over the wall."
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