Gao Wenhui and Wang Haini became more and more comfortable as they lay down in Jeju. They helped Ms. Yuan Youqin with housework on weekdays, and went for walks with Feng Nanshu when they had time.
Jiang Qin, on the other hand, called every day to warn Feng Nanshu not to study randomly again.
Wang Haini is so scary, she really dares to teach, Feng Nanshu is one of those famous teachers who give birth to great disciples, she really dares to teach.
Jiang Qin thought it was okay for a good friend to trick him into eating and drinking, but it was a bit of a disadvantage to do it while he was drunk.
"Neptune, you'd better be more honest in my house and don't teach the little rich woman too many good things!"
"Don't worry, Mr. Jiang, I came to Jeju this time to cultivate my moral character."
"Don't talk about sex, I won't listen to you at all."
Feng Nanshu knocked back the phone with a cold look on her face: "Jiang Qin, when will you come back and sneak me away?"
Jiang Qin felt a little relieved when he heard Feng Nanshu's voice: "Probably at the end of the month, I'll go back before school starts."
July of the summer vacation has passed. The competition in the food delivery market has made the business territory of group food delivery continue to expand, and it is becoming more and more tiring to cope with hunger.
The first is that the funder does not support it, the second is that it is really passive when being chased and beaten, and the third is that the strategic partners of the Linchuan Business Gang are really everywhere.
Throughout July, more than 200 cities, large and small, were starved of food.
After the users in each city were cultivated, group food delivery followed. It seemed like it was a step too late, but it actually came at the right time.
Zhang Xuhao: I am so damn strong, I survived another day!
During this period, some targeted videos began to leak online, such as group delivery riders playing piano in shopping malls, helping users write code, helping masters dig machines, helping foreigners order food in English, and helping DJs in bars.
It profoundly explains what it means to be a master among the people.
Then everyone also discovered that the delivery riders who recently delivered food each had a pair of small yellow ears on their helmets, which looked cute.
Many people take photos of the group delivery guys they meet by chance and upload them online.
It is this kind of subtle publicity that gradually makes the image of food delivery riders in the minds of consumers become taller and more friendly to the people.
Even the negative review rate for group takeout riders has dropped to a very low value.
Before, there were some people who wanted to work part-time as food delivery riders but were afraid of being laughed at. However, due to this wave of public opinion, they gradually gave up their worries.
Because everyone knows that those who deliver food may be a master.
For people in the Internet business circle, what they saw was not the delivery riders, but the group group unilaterally announcing the victory of the competition.
The battle is indeed still going on, and the sinking speed is getting faster and faster, but the opponent has begun to draw Peppa Pig on the barrel of his gun. Isn't it obvious who wins and who loses?
Group takeout has shifted its business focus to brand promotion and business construction, making it clear that it no longer treats Hungry as a rival.
And this kind of marketing of "Crouching Tiger, Hidden Dragon" and "Little Ears" really confirms that sentence once again.
Jiang Qin is a legend in the marketing world.
But Zhang Xuhao's team did not admit defeat. They still wanted to seek another financial support and fight a counterattack.
Alibaba is now less willing to support the "Don't Burn Money" campaign when you are hungry, mainly because Boss Ma is afraid that the group supply chain will "force borrow money" to spread across the country.
But without Alibaba’s support, Hungry would not have a second shareholder, and that would be Tencent.
So on the day of the ambush, Zhang Xuhao and his team came to Shenzhen and met with Tencent's investment manager Peng Sheng, hoping to raise another sum of money.
"Mr. Zhang, I can't make the final decision on additional investment. After all, the development during this period is indeed not optimistic."
"That's because we underestimated the enemy, but we haven't gained anything. At least I have understood Jiang Qin's approach."
The corner of Peng Sheng's mouth twitched: "You have underestimated the enemy three times in the group entry, the rider subsidy war, and the market subsidy war."
Zhang Xuhao showed a sincere expression: "Mr. Peng, Hungry can't persist for a year under the pursuit of group buying. This is the strength of China. During the group buying war, who else could not be like Hungry, who has fought with group buying like this?"
A long-term confrontation?”
"Okay, Mr. Zhang, I'll go back and ask our boss for instructions, and then I'll inform you."
"..."
Zhang Xuhao was persuaded to go back by Peng Sheng without even giving a PPT presentation of his next development plan.
Seeing the hungry team leaving, Peng Sheng grinned and thought to himself that in the past, those who won were dare to say they had strength, but now they have become capable if they persisted for a long time...
But the key problem is that it’s not that people don’t persist for a long time when they are hungry, but that policies save them.
When the last conference was held in Shanghai, Peng Sheng also attended. He listened to a big man in charge of market supervision take the stage and make it clear that the Internet is not a place outside the law, and that countermeasures against the Internet will be introduced as soon as possible.
Monopoly laws and other regulations.
Otherwise, with the fierceness of one person chasing after Dianping, Lushou, Nuomi and Wowo, he would still be able to retain 32% of the market share.
Mr. Zhang, Mr. Zhang, it’s time for you to catch up.
Peng Sheng threw the paper cup in his hand into the trash can. On his way back, he met Liu Zhongping, the person in charge of Tencent Video. The two looked at each other and nodded to each other.
In fact, when Alibaba suddenly bought shares and became the largest shareholder, Tencent also had plans to increase its holdings, mainly to compete with Alibaba.
At that time, the market share of Hungry was equal to that of group shopping, so it had great investment value.
But later, when Hungry suffered a series of setbacks, the investment came to nothing, and the money was taken away by Tencent Video.
After the Internet Development Conference, the entire business community was fully prepared to prepare for the 4G era, and Tencent Video is a very important part of this layout.
Because everyone knows that 4G is the era of video. There is a company called iQiyi, which raised 2.8 billion just after it entered the angel round. Alibaba is also very interested in Youku. Of course, Tencent cannot lag behind others.
On the video track, BAT gathered together, and Peng Sheng couldn't help but wonder if there would be some action in the group fight.
However, after this idea came up, Peng Sheng was immediately shocked.
Just kidding, how can you stand with BAT in a group fight?
Right……?
In fact, Pintuan just held a video project meeting recently, but the direction was different from the three BAT companies.
The video sections of Zhihu and Tonight Toutiao have been updated, and the video upload function has been added to the creative backend. With the support of incentive funds and traffic, the ecosystem is almost ready.
Without deliberate guidance, the content in the video area is varied and the quality varies.
In order to attract more traffic, they specially planned some dance videos, including those in black stockings, Hanfu, JK... The beginning was a sweet crit, giving the creators a look, and these videos are not surprising at all.
It exploded unexpectedly.
This proves that there will never be a viewing threshold for Lao Se Pi's art.
As the president of the group, Jiang Qin only needs to control the general direction of the company, but he often goes deep into the grassroots and works as an ordinary producer in the dance video team.
He said that he likes to go deep into the front line and mingle with ordinary employees.
"Our videos can only be uploaded for fifteen seconds. Will this be too restrictive for creators? It feels like nothing can be done with this length of time."
"Fifteen seconds is enough. What we want is the most eye-catching video content in the shortest time."
Videos on Zhihu and Toutiao can only be uploaded for fifteen seconds. This was a rigid requirement set by Jiang Qin when he officially launched the "Douyin Project".
In fact, many employees in the content team do not understand this requirement, because they are used to watching more than forty episodes of TV series, or movies of more than one and a half hours, and they have no idea what kind of commercial value a fifteen-second short video can generate.
understand.
However, there is a creed within the group that the boss’s decision is always right.
If it's wrong, then something is wrong with the world.
However, because everyone has quite a lot of questions, and it is not conducive to the work to be raised from time to time, Jiang Qin organized a 15-second short video discussion.
A very popular movie was released this year called "Awkward Journey to Thailand", with a box office of 1.2 billion. Jiang Qin specially used this movie as a demonstration for them.
"Look carefully, this man's name is Xiaoshuai and he loves to make scallion pancakes..."
"..."
After a while, the staff of the content team blinked and suddenly realized that a fifteen-second short video seemed to be capable of producing a lot of interesting content.
Jiang Qin sat in front of the conference room and spoke sideways: "In the next few years, the Internet will become more and more developed, and people will have more and more channels to receive information. There will be no way to capture users as quickly as possible.
They will only be eliminated because the future market must be a time war."
"Why can Weibo eliminate blogs? It's because it's short and fast."
"Nowadays, the workplace is becoming more and more complicated, and everyone's life is becoming more and more full. How can so many people have time to watch TV series? Therefore, fifteen seconds can allow everyone to watch a complete movie in the moment of breathing.
Short videos are our development policy."
"Think about it, when you happily voluntarily work overtime until late at night, insist on not paying for taxi fares and overtime pay, and then return home feeling very fulfilled, do you still have the mood to turn on the TV? Watch a drama until the early morning?"
"No, you will open the short video, watch dozens of 15-second videos happily, and then fall asleep peacefully with the good mood of going to work again tomorrow."
"The next day, you take the subway beautifully and can't wait to contribute to the company, but you can't even finish a movie during the commute. What will happen to you?"
"Yes, you will choose to open the short video."
"Take a two-hour lunch break. You eat, go to the toilet, and take a nap. You have enough energy to continue doing the work you like. What can you do with these fragments of time?"
"Watch TV? Watch a variety show?"
"No, you still open the short video because you can't finish it."
"Besides, based on the poor behavior of the three major operators, even if they say they will cut the price of data, are you willing to use the data to watch a TV series?"
Hearing this sentence, the content team employees sitting in the conference room fell silent for a while.
They understand the principle of short videos, but where can they get a job that makes people full of hope and happiness?
Jiang Qin waved his fingers and continued: "Eating, having fun, or waiting for the goddess to take a bath, everyone has countless fragments of time. This is what we want, because the future Internet business will not compare the number of users, but the time used by users.
"
The on-site content team employee picked up a pen and wrote two lines on the notebook.
"The memory of mobile phones has become larger, and all kinds of software can be installed. I can play WeChat, Weibo, online shopping, and watch videos. So the software that allows users to open it the most is the biggest winner."
"This is the core development concept of the Douyin plan."
"We will also make medium videos or long videos in the future, but you have to remember that the core of Douyin's plan is always to occupy more of users' time in the name of saving users' time."
"The longer users use it, the more monetization opportunities there will be and the greater the commercial value will be, so we need to be both short and exciting."
After Jiang Qin finished speaking, he knocked on the table: "Let's work."
After the words fell, all the content team employees responsible for the Douyin project stood up, and there were no more questions.
2012 to 2014 was a period of rapid development of video websites, and iQiyi was one of the leaders, but long videos were meaningless to Jiang Qin.
He needs to be one step ahead, lay out short videos in advance, carefully polish a mature short video business model, and use traffic to build the entire group.
