The group has lowered the priority of Alipay, and the result is that Alipay is promoted even more crazily offline. In addition to the Linchuan strategic brand that has been confirmed, Alipay's local promotion has reached almost every store.
Brother, do you want to pay for the box?
At first glance, I thought it was for sale!
At this stage, Alipay’s first target is the stores controlled by the group.
Because after Tuan Tuan lowered its payment priority, Alipay quickly lost this part of its users.
However, not everyone will use group buying coupons first when going out for dinner. They just think that group buying coupons are cheaper and they will be cheated in offline stores. This is the subconscious created by the crazy money burning in the group buying war.
Pang Rui believes that as long as Alipay can provide sufficient discounts for dining and shopping, why must we rely on the middleman of group shopping?
Therefore, after research, a discussion meeting on Alipay’s consumption subsidies for the catering market was held.
They have to spend money to make Alipay payment cheaper than online group buying!
At about the same time, the Lelebu team and the Koubei.com team went to Hangzhou and gathered at the Alibaba headquarters and Alipay business group building.
This is the second step in Pang Rui's plan.
"I have a hunch that the opportunity will come if I am hungry."
Zhang Xuhao felt his heart beating fast and felt that all humiliation could be washed away.
Chen Jiaxin couldn't help but nod: "Mr. Pang should be merging Hungry Buhe Koubei.com into Alipay."
"Let's go see Mr. Pang."
The two people stepped into Alipay's business group building and happened to meet the team in charge of Koubei.com.
The two parties shook hands and exchanged pleasantries, but the joy on their faces could not be concealed.
Soon, the secretary with slender legs and waist came forward and connected the two teams into the conference room.
Pang Rui was wearing a champagne-colored suit and had a short haircut. She looked even sharper than before, and her strong woman temperament was clearly revealed. Next to her sat senior executives at all levels. She immediately clapped her hands to welcome them as they came in.
"Mr. Pang, long time no see."
"Long time no see, please take a seat."
Zhang Xuhao and Fan Ming took their seats first, and the team members next to them also took their seats together.
Subsequently, a cooperation case regarding third-party application access to Alipay was sent to them.
Although he was well prepared when he arrived, Zhang Xuhao still felt a little numb when he saw the cooperation project, and the excitement spread throughout his body.
In the middle of the takeout war, he was brutally tortured by group takeaways and forced to travel across the country. Now he finally got the chance to fight back.
As for word of mouth, it is no exception.
Although Word of Mouth has never had a head-to-head confrontation with group buying on the group buying battlefield, there are many old people from LaShou.com and many old people from Wowo Group in the team, and they have long been determined to win or lose in group buying.
After two days of discussions, the three-party team decided to warm up in half a month, when the winter vacation begins, and then step by step to stimulate consumer enthusiasm, invest funds during the Spring Festival, and join forces when the consumer market is the hottest.
Attack.
Pang Rui’s idea is very simple, that is to create troubles in all directions for group fights, and take advantage of the Spring Festival craze to weaken UnionPay QuickPass.
You must know that consumption subsidies are only a means to attract users during the promotion period, not a long-term solution.
Because when doing business, the goal is always to make money.
Although they have attracted a group of users with payment discounts, everyone's group buying habits have not been changed yet, and the users they can attract with money will be attracted back sooner or later, which is equivalent to wasting money.
Therefore, Pang Rui wants to merge Hungry Bu and Koubei.com into the Alipay homepage.
That's right, she wants to raise the stakes.
Stabilize the users that Alipay spent money to attract, and then divert them to Hungry Buhe Koubei.com.
In this way, even if the subsidy period has passed, Hungry Buhe Koubei.com can still lock these users and feed back to Alipay itself.
One move, three gains.
After the meeting, after seeing off the Hungry Bu team and the Koubei.com team, Pang Rui's secretary hurried in: "Mr. Pang, Pintuan has placed an order with Yunkai Wuke and is producing its own payment equipment."
Pang Rui nodded after listening, feeling that this was indeed very similar to Jiang Qin's style.
When he was in the market, he always led others to burn money to do the market, while he crouched behind and acted like a sparrow.
But this time, Pang Rui wouldn't give him a chance.
Tuan Tuan has just started to make payment equipment now. When the first batch is launched, the promotion of Alipay has been completed. By then, Hungry Bu and word-of-mouth will encroach on the market from both sides. She hopes to see Tuan Tuan being too busy to take care of itself.
"She wanted me to take care of myself."
"This woman is so bad!"
"Then...then I'll just act. I'm a bit too busy to take care of myself."
Jiang Qin looked at the winter sunshine and shrugged his shoulders slightly. There seemed to be a golden wheel in his eyes, fiery red and dazzling.
Subsequently, local promotions for group shopping sub-stations began to appear in first-tier cities, just like the previous local promotions of Alipay, which went to many stores.
But they are different from Alipay. They don't bring equipment, they only bring a technical manual and a mouth.
During these years of market competition, Tuan Tuan has maintained good relationships with merchants in various places, so merchants are still willing to listen to them.
During this period, Alipay has been sending people to keep an eye on this matter. Every time the people who joined the group just left, Alipay's marketing manager followed them and asked them what they were doing there.
The overt and covert struggle between these two companies has really come to the fore.
Subsequently, an investigation document was delivered to Pang Rui's desk, which was filled with words that had been pushed over the past few days.
"Mr. Pang, the group promotion site is promoting its own offline cashier backend, which is similar to ours."
“If you don’t have a payment device, why don’t you promote your own cashier backend first? What’s wrong?”
The secretary couldn't help but laugh: "It's quite funny. They said they would let merchants familiarize themselves with their cashier backend first, and then wait until their payment equipment comes online before we can grow bigger and stronger together to create glory."
After hearing this, all the executives in the room didn't hold back and laughed out loud.
If the equipment cannot keep up in a short period of time, let the merchants familiarize themselves with the backend first and wait for them to see what the hell this weird operation is.
Merchants only care about profits, not favors. By the time your device is launched, Alipay will have already unified the market. Are there any merchants who would be willing to give up Alipay and use Cloud QuickPass as the backend?
Zhang Xuhao and Chen Jiaxin have been keeping an eye on the market during this period, and they were very happy after hearing this.
"It is said that those who join group tours are very serious about teaching those merchants how to use the backend. Some waiters are unwilling to learn, so they will find another waiter."
"It's indeed funny, but it also means that Jiang Qin is really anxious. You know, with Jiang Qin's ability, he would never have done such a thing in the past."
After Chen Jiaxin finished speaking, she spoke again: "However, there are indeed a group of idiot fans on the Internet who say they are waiting for the Quick Pass box to be launched."
Zhang Xuhao was so happy that he couldn't stop: "Are they willing to use Alipay? It is the merchant who has the final say on how merchants collect payments. When the market for Union Quick Pass disappears, users will still have to use Alipay how to use Alipay, otherwise
, Do you need to pay in cash?”
Time passed day by day, and the winter vacation came quietly.
Although graduate students do not have a clear "holiday concept", Mrs. Jiang wants to go home every day. Her home is Hongrong Homestead, Jinshan Street, Jeju City, and no one dares to stop her.
So she went to graduate school early in the morning to pack her things and fill her suitcase.
As for Xie Ziyi and the others, they were left by their mentor to help their mentor's company do year-end accounting and revenue reports...
Then the school leaders came out in force to send Mrs. Jiang away from school. Her desire to find a good husband reached its peak at that moment.
The undergraduates at Linda were also packing their things and hurriedly preparing for the holiday. Starting from the misty early morning, many college students began to pour out of the school gate with their suitcases in hand. Everyone was beaming with joy.
But this is not a good thing for group shopping, because more than half of the transaction volume of UnionPay Quick Pass comes from the school business district.
There are no students in the university, and the canteens, commercial streets, and surrounding business districts have naturally begun to close down. So as the winter vacation approaches, the usage rate and transaction volume of UnionPay Quick Pass have begun to decline.
To be honest, Pang Rui is indeed a powerful character. She specifically chose this time period to snipe Cloud Quick Pass during the low period of the winter vacation.
When college students return home and go to the city to spend money, Alipay, which has been widely promoted, has become their first choice. During this period, if they spend money to enter the college student market, the college students will use Huiyun Flash again after returning to school.
Pay?
The business war affects the whole body, and Ali has shown the most terrifying side.
Why could Pang Rui become the CEO of Alipay? This question has an answer at this moment.
But the funny thing is that everyone found that the local promoters of group shopping were still taking the trouble to teach merchants to use their system, and in just half a month, they almost destroyed the entire first-tier city.
According to the above requirements, they must teach at least one person to use the Pintuan Cloud Quick Pass cashier system in stores that have the ability to use the cashier system.
And after this period of hard work, they did it.
But without payment facilities, what's the use of teaching them to use the cashier system? There's a lot of negative talk in the business circles.
However, amidst these negative voices, the trucks of the group supply chain drove into offline business districts one after another, and connected with the local sales department that they had been waiting for.
"Are they all here?"
"It's all there, with labels on it, and it's self-adhesive. You can tear it apart and use it."
Liu An, the prime land manager in charge of Sanlitun, led his team into the carriage and moved boxes one by one. However, he was stopped when he was moving inside.
The strongest king pushed Jiang Jian with a sharp look: "The ones inside are not."
