“It’s not just the wine last night that made me shed tears~”
"It's not just your tenderness that makes me reluctant to leave you~"
"Take a walk with me on the streets of Chengdu, oh~"
"It won't stop until all the lights go out~"
After midsummer, Douyin continued to maintain a ferocious growth trend due to the impact of directional traffic cards, and has left other short video platforms by several blocks.
But so far, Douyin still has no national hot topics until a ballad was uploaded to Douyin.
Folk music has always been a niche music field in China, with a small audience.
There is a group of people who specialize in singing folk songs, but they never find a chance to get ahead.
But the popularity of "Chengdu" surprised everyone except Jiang Qin.
Popularity is a very strange thing. It is as elusive as art. Sometimes you can't tell why it is popular, but it is popular, and it is popular in a mess.
After Zhao Lei's original voice was also added to the Douyin material library, it was quoted by countless video shooters.
Use this song to record a video, even if you randomly set it on a city street at night, you can get over 10,000 exposures.
Subsequently, a group of cover singers also released their own cover videos to gain popularity, adding fuel to the fire.
At Jiang Qin's suggestion, Wanzhong malls across the country also began to add this song to their playlists and play it on a loop, continuously expanding its influence offline.
As time went by, stores around Wanzhong also began to play Chengdu on a loop.
From time to time, Tonight Toutiao and Zhihu will appear some articles about popular science folk songs. They accidentally used "Chengdu" as an example, and spread the value of listening to folk songs to be more tasteful.
So under this kind of hype, this song is really becoming more and more popular day by day.
Everyone in the Douyin project department from top to bottom witnessed with their own eyes a heat-building operation that was named by Jiang Qin and started by them. Even they felt a little dazed after the success.
"When the boss named this song to be promoted, I actually didn't understand it very well, but... can it really be so popular?"
"It's so popular that even my kindergarten girls will hum..."
"It turns out that capital can really control fashion."
"I always feel like the boss is cheating. Wheatfield Project has signed so many original music, why did the boss choose this one?"
In fact, even Zhao Lei himself was confused by the popularity of "Chengdu".
He wrote this song in 2014. He sang it countless times during his time at the bar, but every time he sang it, the guests didn't react too strongly.
But he didn't know why, when this song was posted on Douyin, it was liked by so many people.
The popularity of "Chengdu" has also successfully led to the popularity of Chengdu. The tavern on Yulin Road seems to have become a rare spiritual symbol of leisure in the busy life.
The business teams of QQ Music, NetEase Cloud Music and other major music platforms quickly found Zhao Lei, hoping to obtain the authorization for this song.
After asking, I learned that the copyright of this song has been signed by Douyin.
And they also learned the news that Zhao Lei’s short video that became popular on Douyin was not the original version, but the second version.
The second version is said to have been produced by Jiang Qin himself.
When the three music platforms left Zhao Lei's house, their minds were empty.
"Mr. Jiang, do you still understand pop music?"
"It's broken. The one who killed us was a cross-border one."
But Jiang Qin actually doesn’t have any musical attainments. He can only sing about devils and ghosts, and black silk short skirts, which can’t stop big or small wishful sticks. What’s more, he just learned it recently. I have a good one.
Dad, good dad.
There are three main reasons why he took advantage of the song "Chengdu".
The first is to use the spread of songs to drive the popularity of the platform, and the second is to use this to attract more Internet celebrities who want to "become famous overnight."
As for the third reason...
At the end of August, the Ministry of Commerce of the group tour business group came to Chengdu, and in the name of group tours, invited the city’s officials to join Douyin for tourism promotion.
Because the popularity of the song "Chengdu" also attracted the attention of local officials, and the traffic of Douyin was indeed increasing day by day, the two parties hit it off.
The group-buying software works online to open up the path from publicity to ticket purchasing to group purchasing of scenic spots.
Official offline operation, set up Douyin check-in points, and provide exclusive group group discounts.
Thanks to the popularity of Douyin, the online promotion of group tours, coupled with the atmosphere creation of Tonight Toutiao, and Chengdu's high degree of cooperation, the city's tourism industry exploded instantly. Compared with last year, the number of tourists that month doubled
ten times.
"Chengdu has become popular on Douyin, and the number of tourists has increased dramatically. Chengdu officials immediately joined Douyin to capture this overwhelming wealth!"
“I just came back from Yulin Road and I really took it in.”
“I found that Chengdu is a very livable city, and even the air has an indescribable unique quality.”
“I’ve been there before. It’s great. I’ll go there next time.”
The popularity of tourism has brought more videos about Chengdu, and official interactions have become a hot spot on Douyin.
What's even better is that because of Zhao Lei's popularity, more musicians have joined Douyin's "Wheatfield Project" and released songs they had previously written for their hometown.
Although these works did not become as popular as those in Chengdu, they did contain many memorable melodies and lyrics.
For example, "Under the city wall of Chang'an people is the train of Chang'an people. No matter where you go, Chang'an people can't help but eat steamed buns..."
Seeing that the golden tourist season of National Day is only a few months away, the popularity of Chengdu seems to have provided a new inspiration for cultural tourism and governments everywhere.
So during that time, many official accounts settled in because of this.
From the beginning of the year to the middle of the year, Douyin completed its three transformations.
The initial version of Douyin only had handsome guys and beautiful girls in black stockings and short skirts. Later, taking advantage of Wufu's social hot spots, Douyin's diversified matrix began to take shape, and the entry of official accounts changed the entire temperament of Douyin.
It seems that it is no longer just a short video software.
The most alarming among them is Weibo, which pursues hot topics and invites officials to join in. They understand this operation of Douyin very well, because this is the current state of Weibo.
It's broken, it's coming for me.
The short video director of Weibo was pacing back and forth in the office, anxious and helpless.
And the pressure from above also came. The leader asked him to compose a song "Chengdu", but he said he couldn't do it. The leader said, why can't he do it?
At the same time, after Tencent CEO Ma saw another divine hype on Douyin, he couldn't help but open Weishi, which he had high hopes for, and saw a social video. He couldn't help but show the expression of an old subway man looking at his phone.
Other short video platforms, especially those without big capital backing, have already started to think about giving up.
Because they found that the temperaments between the two were too different.
When you look at Douyin, you always feel that it is all-encompassing, as if you can understand the whole world just by looking at this platform.
And their platform feels very niche, not addictive, and boring.
The version of Douyin is too far ahead. Every time Jiang Qin makes a move, it seems that he has single-handedly accelerated the development of the short video industry.
“Is it possible to cross-border entertainment from the O2O field to this extent?”
"What is cross-border? He started out as a campus forum, and O2O is a cross-border. This time he just returned to a familiar field."
"Is he a Hexagon warrior?"
"It is said that the song "Chengdu" was produced by him."
"Damn, heptagon?"
“He is also the first Learning Star of Linchuan University.”
"?????"
As the traffic of "Chengdu" and Douyin skyrocketed, the biggest actual beneficiary besides Chengdu was Xitian.
As part of the Maitian Music Project, Xitian "took out" 500 million and gave it to Douyin to support original musicians, so Xitian not only gained traffic, but also gained goodwill in this wave.
So Xitian struck while the iron was hot and launched a co-branded milk tea with "My Brother" and a Chengdu Lyrics Cup.
But regarding this matter, people in the industry kept silent about it.
Five hundred million?
hehe.
Xitian and Tuan Tuan are just fucking mom-and-pop shops!
Since the previous stepmother incident was reported, almost everyone knows that Xitian was a gift from Jiang Qin to his wife.
They seemed to see Jiang Qin's beautiful wife take out a wad of money from her left pocket and put it into her right pocket...
Jiang Qin is a wife slave. No need to ask, the Jiang family’s wife must be in charge of the money!
Having said that, when Jiang Qin gave Xitian to his wife, they were just good friends.
Giving a good friend a milk tea brand worth tens of billions in the future, Mr. Jiang really spent a lot of money to flirt with girls.
Bah, lick the dog!
The point is, Mrs. Jiang is also quite interesting.
You can often see her ID online. Every time Jiang Qin appears on a show, she will follow a large group of Jiang Qin's female fans and shout that her husband is so handsome.
When you click on her Weibo certification, you will find that her certification is not [President Xitian], but [Jiang Qin’s wife].
In addition to this certification, she also posted photos of Jiang Qin on social media accounts all day long, and she seemed to really think her husband was handsome.
Everyone is not sure whether this is a deliberately packaged personality, or whether Mrs. Jiang herself has a clear mind and a clean soul.
In short, while many people envy her for being Mrs. Jiang, it seems that many entrepreneurs also envy Jiang Qin for having such a wife.
"The milk tea industry is too difficult."
"There is no way, Xitian has almost eaten up the entire market traffic."
(Please give me a monthly ticket, please give me a monthly ticket)
