Now that the Chemical Warehousing Department Store has opened, Xu Erlong wants to make the business even bigger.
At least, the people of the whole county should know that such a department store is open.
After all, he still needs to rely on the department store to become famous, get the first shot and attract the attention of other merchants and manufacturers.
Hypermarkets not only make money by selling their own goods, but also by various admission fees, barcode fees, shelf fees, store celebration fees, festival fees, advertising fees, management fees, etc.
Although at present, most of the products come from state-owned factories, and you still have to shamelessly pay for them yourself first.
But Xu Erlong believes that as time goes by, various private units and private enterprises will spring up like mushrooms in the second half of the year at most, and by next year, they will bloom everywhere.
Various production capacities have also gradually increased, and it is no longer hard to find goods.
Many people will carry the burden from the beginning and start to seek to expand and strive for more and more stable sales channels.
From now on, there will be countless people like Luo Yu who come to the door and ask if they want to enter.
And owning a hypermarket is equivalent to owning a golden rooster that lays golden eggs, continuously providing considerable cash flow every day.
Therefore, this time, Xu Erlong needs to open his business and make it a hit.
Xu Erlong thought about how those people in future generations would do business opening ceremonies.
Some are very popular and invite celebrities to support them.
Some TV stations are constantly advertising.
Some also invite waist drum troupes to play gongs and drums to publicize the event.
Xu Erlong still remembers an advertisement from the time: From Wanbei, Shanghai to Chongqing, xx Department Store will open on December 17th.
This advertisement has been circulating on the radio. Even decades later, Xu Erlong still remembers this advertisement.
Although he has never entered this mall once, it does not prevent him from remembering this advertisement.
Of course, it is a bit unrealistic for him to advertise on local or provincial TV stations or radio stations for this department store.
The department store is opened in a small county town, and its target customers, that is, those customers in the small county town, are not likely to be visited by outsiders, and for locals, TV is not widely available, so advertising on TV feels a bit flirtatious to a blind man.
As for inviting celebrities...
In fact, this approach is very feasible.
Movie actors these days don't earn much, they only get wages. In order to generate income, everyone is trying to find ways to perform in various places. It was only in the 1980s that the term "acupoint walking" emerged in the entertainment industry.
It doesn't cost much to invite a movie actor over, but ordinary people who have never seen the world will find it strange and come to join in the fun.
But Xu Erlong thought about it for a while and gave up.
His time is tight now and he doesn't have time to go out of town to find well-known movie actors, and he doesn't want to find unknown ones.
Secondly, if the momentum is too loud and uncontrollable situations occur at the scene, it will be troublesome, such as a stampede.
Xu Erlong decided to advertise in local newspapers and hire people to beat gongs and drums to promote the campaign.
Although the publicity method is a bit crude, it can achieve the purpose of publicity.
Xu Erlong seized the time and held a temporary meeting.
In addition to people like Yu Ping and Huang Yan, he also added some people.
These people were all those who gave suggestions and opinions. In Xu Erlong's eyes, these people were considered bold and thoughtful people.
At this impromptu small meeting, Xu Erlong announced on the spot that regardless of whether the suggestions were adopted or not, each of those who made suggestions would be given a one dollar bonus as a token of recognition.
The second is to make some personnel adjustments, and these people will be promoted as temporary counter team leaders, responsible for the management of a certain category.
Hearing such personnel appointments, these people were really surprised.
When they came to make suggestions, they just had the idea of hitting two poles with jujube and without jujube. Unexpectedly, there was actually a reward.
Although the bonus is only one yuan, it is also a reward. In the future, they will think of more ways to improve the department store.
After the preliminary organizational management framework was formed, Xu Erlong put forward all aspects of the opening for everyone to discuss.
One person is short-term, two people are long-term.
A wise man will make a mistake every time he worries, and a fool will gain something after a thousand worries.
It’s good to listen to other people’s opinions and get inspired.
With discussion one by one, the opening ceremony activities were officially decided.
The opening day was chosen on Sunday, the 18th day of the second lunar month.
Opening activities include:
They placed advertisements in local newspapers, and then invited people to beat gongs and drums to travel around the county to promote it. It was necessary to let the people in the county know clearly that the chemical warehouse department store was about to open.
On the opening day, lion dancers are invited to perform to create a lively atmosphere.
Invite important leaders in the factory to come and speak, and then invite reporters to come and report.
There will be special offers at the opening, and you can draw a lottery for how much you buy.
In addition, we also held a call for papers in newspapers with the title "My Story and the Chemical Warehousing Department Store" for three months. At that time, the first, second and third prizes will be selected and there will be rewards.
It can be said that some commonly used publicity methods have been arranged.
After the discussion, everyone divided the work, cooperated and acted separately.
Of course, Xu Erlong himself went out to invite the leader to speak.
After all, this department store is affiliated with someone else's name, so someone has to speak out.
The top leader agreed to this and said he would arrange time to come over that day.
After the factory was established, Xu Erlong turned around at the chemical plant and went to the fire department and other competent departments.
This department store is under the name of a chemical factory, and the industrial and commercial, taxation, and fire protection are all under the factory's control. He does not have to deal with these administrative issues.
However, it is still necessary to come over and say hello to the fire department in the factory. If anything happens, just leaving a minute early can save a lot of damage.
After all, the fire department of the chemical plant is also a very arrogant existence. It is more powerful than the county fire brigade.
Of course, Xu Erlong still hoped that the fire department would not be dispatched.
After finishing the work in the factory, Xu Erlong was busy going to the cultural center and advertising in local newspapers.
The cultural center is a two-story building. It is newly built and looks quite stylish, in line with the atmosphere of the cultural center. The local newspaper is published by the cultural center.
Xu Erlong did not go to the curator directly.
He still found reporter Yuan.
He also had to keep in touch with Reporter Yuan, and in addition to hard advertisements, he also had to keep up with soft advertisements. He had to rely on Reporter Yuan's clever writing to write some news reports from time to time.
Reporter Yuan is also happy.
This was an initiative to come to him and deliver news materials, of course he would be happy to do so.
Needless to say, Xu Erlong said that as reporters, they had to rush to report on the opening of a new department store in the county.
What's more, every time he publishes a soft advertisement in the future, he will still earn a certain amount of income. This can be regarded as his getting rich through hard work and making money through his brain.