Chapter 130 Chinese People Don't Lie to Chinese People (Continued 1/2
The turn is a bit abrupt.
But this has always been Chen Zui’s goal.
Today's dark cooking challenge is more or less an attempt.
The huge crowd in front of us is enough to show that college students are very fond of novelty.
But this does not mean that merchants eat it.
Chen Zui's current business is to harvest traffic through a small store franchise that is almost free. Zhao Xiaokai's part-time introduction business is the only business that can monetize traffic, and one of his legs is jumping.
But one leg is not enough. Two legs can extract more value from traffic, walk straight and accumulate capital for the future.
Therefore, the group buying business is imperative as the second means of monetizing traffic. It must be done with both hands. The merchants in the canteens in front of you are the breakthrough point in group buying.
But you have to sit down and tell them honestly what group buying is, how you can increase your income, and how you can use the mentality of taking advantage to get more people to patronize your business...
They really may not be willing to listen because there is no Zhuyu in front of them.
In 2008, there was no group buying website in China, and it would not even be until November that the first group buying website called Groupon would be launched in the United States.
Two years later, in 2010, Wang Xin, who had been adhering to Masayoshi Son's time machine theory and frantically plagiarizing foreign websites, experienced two consecutive defeats on Xiaonei.com and Fanfou.com before plagiarizing again and founding Meituan.
So the concept of group buying is too new.
Especially for the three northern provinces, which are relatively behind the south, this problem is not new. It has never been heard of, which means that it is difficult to be accepted by businesses.
In the cafeteria, Chen Zui asked Aunt Li, whom he was already very familiar with, if she thought I was reliable.
The answer is, unreliable...
Talking to her about group buying at this time is undoubtedly tantamount to talking to a cow. It's not a question of belief or not. It's most likely that you'll hear it in one ear and hear it in the other. When you finish talking, laugh out loud and forget about it.
There is no need to say more about other unfamiliar merchants.
To persuade, speak out, and get them to participate one by one, it requires not only verbal skills, but also physical work. If there is no pearl first, not only do you need to set up pearls first, but you also need to visit the house again and again with sincere words.
.
This is too slow.
Through the Dark Cuisine Challenge, Chen most successfully showed off his muscles.
The important purpose of flexing muscles is to make Aunt Li and the merchants trust him once and for all, and be willing to listen carefully to what group buying is.
People believe that seeing is believing, and the weight of his words now must be completely different from when he first arrived at the cafeteria in the morning.
Aunt Li's eyes widened: "What is a group purchase?"
"Can I make more money?"
"Xiao Chen, don't be so secretive. If you have something to say, say it directly. I will listen carefully."
Of course, Chen Zui would not sell it off, but would explain his plan in a simple and easy-to-understand manner.
But this involves a very serious problem for merchants. They need to give up profits. Half of the profits given up will be distributed to customers and half will be collected by the platform.
Although it's not much, it's still meat.
This makes merchants who are still vague about the concept of group buying hesitate.
Chen Zui struck while the iron was hot and directly came with a second company.
"There are many problems that trouble mankind, but one of the problems that troubles mankind every day must be, 'What to eat for lunch?'"
"After this issue arises, if there are clear discounts that are clearly visible, will college students who are hesitant about what to eat become more inclined in their choices and choose to eat with discounts?"
The merchants all looked thoughtful after hearing this.
Wang Donghe felt that he had been convinced.
Zhao Wanrou thought about the group buying model proposed by Chen Zui and felt that it was indeed feasible. However, she soon thought of one of the problems that plagues human beings every day. What should she and her brother eat for lunch?
It can't be Aunt Li's lunch box...
It looks so ordinary...
…
I really enjoyed Auntie Ai’s packed lunch for lunch.
The challenge has ended. Chen Zui was not in a hurry, but was very sensible and did not waste the merchants' prime time.
Their hesitation is normal. After all, they have never heard of or seen group buying before.
Zhao Xiaokai was itchy and full of curiosity: "Third brother, tell me, and I will learn."
Chen Zui stopped picking up meat with his chopsticks: "Do you know about B2C?"
Zhao Xiaokai and Wang Donghe shook their heads together.
However, Zhao Wanrou said: "This is the Taobao model, right?"
Chen Zui was not surprised when he heard this. His sister had said before that many books on business were not nonsense. He had browsed several books on the bookshelf at his sister's house, and they all had Juan Xiu's notes.
What he didn't know was that before meeting the franchisees in the Mercedes-Benz many days ago, he had told Zhao Wanrou that he would build a platform in the future.
After that day, Zhao Wanrou not only read many books, but also searched for a lot of relevant knowledge and cases on the Internet.
Zhao Xiaokai and Wang Donghe also studied economics, and they immediately understood the Alibaba model when mentioned.
Chen Zui added, Zhao Xiaokai and Wang Donghe explained: "B2C refers to a model of e-commerce and a retail model that sells products and services directly to consumers."
The QQ group now plays the role of a platform, providing buyers and sellers with more opportunities to extract profits, but it is not an online transaction.
Seeing Wang Donghe and Zhao Xiaokai nodding.
Chen Zui took out a napkin and gestured with chopsticks: "B2C is an online transaction with customers. Strictly speaking, what we will do in the future is not B2C, but if you understand this concept, it will be easier to understand our future."
Things to do.”
"So what are we going to do?"
"O2O."
Chen answered softly.
This is knowledge learned through long-term exchanges with Danmu. In fact, today in 2008, this concept has not yet been proposed.
However, Chen Zui was ahead of the times in talking to Zhao Xiaokai and Wang Donghe: "O2O is the abbreviation of Online To Offline, which means to combine offline business opportunities with the Internet and make the Internet a platform for offline transactions.
Platform, also known as offline business model, refers to online marketing for online purchases or reservations, driving offline operations and offline consumption. O2O pushes information about offline stores to Internet users through discounts, information provision, service reservations, etc.
, thereby converting them into their own offline customers, which is especially suitable for goods and services that must be consumed in stores.”
Zhao Xiaokai is much more keen than Wang Donghe in this regard.
After hearing this, his eyes only glowed green. It's not that I haven't thought about this before, but I haven't thought about it thoroughly. Some concepts are incisive summaries. Chen Zui said this, and said, "What we want to change is people's lives."
.' Then I felt it, and it became much clearer and more thorough.
While Wang Donghe was still tasting it carefully, Zhao Wanrou held her chin: "So there are not only stalls in canteens."
"Yes."
Zhao Xiaokai added: "Almost all types of stores on the street need..."
Chen Zui: "Group buying is the ship that carries this concept, but we need to do it little by little. Our traffic pool is not enough. We must start small to make big things happen, and we must do it steadily."
…
The concept of O2O took four people to discuss for almost two hours.
The cafeteria has moved from the prime time of meals to leisure time in the afternoon.
After working all afternoon, Aunt Li finally found some time. He exchanged glances with several merchants and came to Chen Zui, who had been sitting in the cafeteria all afternoon. He didn't know what he was talking about, but he looked very high-spirited.
table.
As soon as they arrived, Zhao Xiaokai and Wang Donghe naturally stopped discussing.
Aunt Li looked at Chen Zui: "Xiao Chen, you can try that group purchase you mentioned..."
Chen Zui grinned, and was about to reach out and say a business-style pleasantry of cooperation, but Aunt Li took two steps back, maintaining a cautious attitude: "But we have agreed in advance, you can't
Set a trap for me, don't fool me."
Don't ask why you think so. Even if Chen Zui said it clearly, they all understood it, but because they had never seen it or participated in it, they must be cautious.
But as soon as these words were spoken, it was like the behavior of uncles and aunts when they are about to take the bait of a pyramid scheme...
Chen Zui didn't say anything like "don't worry" to the salesman who sells insurance and health care products. Instead, he swore to Aunt Li: "Chinese people don't lie to Chinese people!"