Entrepreneurs have many partners in the early stages.
But no matter whether they succeed or fail, as they go further and further on the road of entrepreneurship, some people will quietly stay away.
Chen Zui hasn't gone very far yet, and the only people in front of him are his friends.
Xu Dangwu, a high school classmate, is honest and accepting. He is suitable for doing some conservative things. He is not good at pioneering, but he is absolutely reliable.
Today he wore an old shirt that suited his personality, a pair of jeans that had been washed and turned white, and a pair of travel shoes that were much cleaner than yesterday, which represented his mood of wanting to have fun.
College roommate Zhao Xiaokai is emotional and good at communication. Because of his family background, he has the best business vision among them. At the same time, because he knows more, he has often been shocked since starting a business with Chen Zui.
Be enlightened often.
Judging from what he is wearing today, he is the richest among the rich among college students in this era. The Nike he wears not only represents water, but also represents the rich and full-level roommate Wang Donghe. Compared with Xu Dangwu, Wang Donghe's character does not have that kind of personality.
Muna, but judging from the fight incident, he is definitely dishonest.
He is just honest, more willing to take responsibility and more careful, so he is very suitable for doing some series work.
Treasury manager Xiao Shen is a principled kid. At least judging from his work so far, he is worthy of reassurance.
As for the other two non-staff girls, they are Chen Zui's foreign aid.
Wenwen, the big-breasted brother, wore a white shirt today. The fabric on the chest was stretched to the extreme, and the buttons were hanging open, but it was so subtly kept tight and seemed to never fall apart.
balance.
Tang Ran, Minister of External Relations Department, has an absolutely fine face. The most important thing is that she wore a pair of particularly close-fitting pencil jeans today, which fully showed off her slender and straight long legs.
When all of them saw the line underlined by Chen, everyone was confused.
The first cup of milk tea in autumn?
What the hell?
What marketing?
What is this going to do?
Of course they don't know that the so-called first cup of milk tea in autumn originated from the website about P, which is a code.
However, after capital entered the market, the essence of this sentence changed. It not only hit the circle of friends all over China, but also linked up with the entire milk tea industry. It can be called a marketing carnival.
Previously, Chen most felt that marketing was about making consumers feel that they were taking advantage.
But after the commentators talked about this case, he gained a new understanding of marketing.
It won't take a few years for capital to be so aggressive in marketing that it makes consumers feel they are taking advantage, as if it's not normal for any company not to offer discounts.
Later, consumers became accustomed to discounts, discounts, and various promotions, and even began to become numb.
So how can we get more money out of the pockets of consumers who are no longer interested in taking advantage?
The answer is to use marketing methods to create demand when there is no demand.
Whether it was the Double Eleven Shopping Festival created out of thin air with the promotion of capital a few years later, it directly made all e-commerce websites take off.
Or the first cup of milk tea in autumn, they are essentially creating demand for consumers.
You have money in your pocket and you don’t want to spend it, right?
That capital gives you a reason to spend money.
Chen is not a capital person, and he doesn’t want to empty the wallets of his classmates. He just wants to achieve three goals by creating demand for this activity.
First, let the traffic in the group pay attention to the preferential information of group buying through one consumption, and gradually turn into high-quality group buying customers.
Through this event, the merchants on the entire Xueyuan South Road will see a banner that is hoisted high and makes everyone jealous. Only in this way can more merchants be attracted to join.
Three, make money and accumulate strength for the future.
Of course, there are risks in this, because creating demand cannot be done by just a handful of words. What is needed is strategic clarity, tactical clarity, and real money investment.
If the trend is not stirred up after investing, then the money will undoubtedly be thrown into the river and go down the drain.
Calling everyone to the warehouse today and holding this small meeting is to mobilize all the power at hand, integrate resources, and go all out.
But it is obvious that no one in the warehouse can keep up with Chen Zui's ideas.
"Can you tell me something?"
"I do not understand…"
"So what are we going to do?"
"Shall we sell milk tea?"
Looking at his friends in front of him, Chen Zui had to explain patiently. Half an hour later, when his mouth went dry and the sunlight outside slowly slanted into the warehouse, everyone finally seemed half-understood. I understand, but I don’t fully understand.
Tang Ran was the one who listened more clearly. She sat on a chair and tapped her legs: "So, this is what we want to start a trend, right?"
Chen Zuozhi nodded: "Yes."
Wang Donghe still didn't understand: "What do you mean?"
Xu Dangwu was struggling just as hard as him. Xiao Shen scratched his head with his hands spread out. He didn't understand that the little boss couldn't make milk tea if he didn't do a good business in the small shop. Wouldn't it be nice to count money here every day?
It was Zhao Xiaokai who had a high understanding of the matter. He said: "What the third brother means is that we must do this to make all the students on the South Road of the college feel that if they don't buy this cup of milk tea today, they will be sorry for themselves and their parents." ,I’m sorry for the country’s cultivation...
Chen Zui: "..., that's not a big deal."
Wang Donghe just wanted to do things: "So specifically, what should we do?"
Chen Zui pointed to the small blackboard, which had already been planned very clearly. Everyone's tasks and the work they were responsible for were written on it, but there was no one for Tang Ran and Wenwen.
Of course, they are not Chen Zui's partners or employees, they are just relatively familiar classmates.
But calling them here today had a purpose. So when Wang Donghe and Xu Dangwu looked at the blackboard and began to comprehend, Tang Ran and Wenwen looked at Chen Zui and Chen Zui came to them with a formal expression. Before they could speak, the two of them had different reactions.
Tang Ran smiled sweetly, seemingly with a smile, but she only complained: "I helped you last time, but I didn't even treat you."
"Remember it, it's still the same."
After all, Wenwen, the big-breasted brother, was loyal and patted her chest: "You say it, I'll do it."
Chen most directly responded by banging his chest to show the brotherly feeling between the two.
After completing this action, he immediately said: "If you don't do it in vain this time, give me money."
Tang Ran raised his eyebrows: "How much?"
Wenwen: "No, I just like to do it for you..."
Chen Zui looked at Wenwen: "I need you to activate your circle of friends and let everyone post photos of themselves holding the first cup of milk tea in autumn on QQ space and the school network. Wenwen nodded: "No problem."
Chen Zui looked at Tang Ran: "For the same reason, I need senior sister to mobilize your network. It is best to involve all the student union members in South Road of the college, as well as people from major societies.
As he spoke, he grabbed a drink box and sat down: "Everyone gives money, and the superior develops a downline. Not only does he give money to the downline, he also gives money to the superior. The specific method...
Chen Zui took out a form, which was full of MLM or micro-business development routines, but the difference is that what they want to do is only a one-time use.
Wenwen took the form and looked at it without saying anything. Tang Ran looked up in surprise: "How much does this cost?"
Chen Zui: "Work harder and leave early."
Seeing the form in the two people's hands, everyone gathered around and saw the quotation on it.
Zhao Xiaokai: "It's not tens of thousands, so it can't be purchased. And this is just the cost of publicity, and the cost of making milk tea has not been included in it."
Wang Donghe scratched his head: "Is this useful?"
Xu Dangwu didn't speak, but looking at Chen Zui, he felt that such a large investment was obviously not a good choice.
Wenwen also said at this time: "If this really doesn't create a trend, I'll just give money to my classmates."
Tang Ran rarely agreed with her: "Yes, Chen Zui, have you thought about it? This is not a small amount of money. If it fails,"
Listening to everyone's doubts, Chen Zui smiled: "We must believe in the humanity of our classmates."
"Um?"
"What's the meaning?"
"What kind of humanity are my classmates?
Chen Zui replied: "Being greedy for vanity, following the crowd, and blindly comparing..."
When everyone was speechless, he turned to look at the sunshine outside the warehouse: "So we will definitely succeed."