"I have more than three thousand bullets and they are arriving on the battlefield."
The two most popular social media at present are QQ Space and the school network, which later became Renren. Many students have seen the marketing bullets from Chen Zui.
These bullets come from the student union cadres in their schools, from their club presidents, from campus stars, from school belles, from school idols, and of course from ordinary downlines they develop in order to make some money.
There is a saying that the lower foundation determines the superstructure.
But in social networks, this sentence needs to be reversed.
When in the eyes of ordinary students, leaders, cadres, campus celebrities, their favorite gods and goddesses, and many other successful people are publishing a cup of milk tea and editing different copywriting in one sentence, they will be affected.
In terms of herding effect, when the leader starts to lead the way, all the sheep behind him will start to follow blindly.
Around nine o'clock, the scheduled marketing copy swept the two major social media.
The copy posted by Tang Ran is:
"The first cup of milk tea in autumn, thank you for your warmth."
The picture was accompanied by a prominent logo and the words "Chu He Milk Tea", as well as Tang Ran's hand holding the milk tea. It immediately attracted comments from major lickers.
——Senior, do you have a boyfriend?
——5555555..
Tang Ran replied: No, it was a gift from a friend.
——That's good, that's good. I thought the famous flower had an owner, so I almost cried in the toilet.
——Is the milk tea delicious?
Tang Ran replied: "It tastes good."
Within half an hour, four to five hundred comments were posted on her QQ space.
At the same time, most of the students who were as influential as Tang Ran in the school were in the same situation.
It's just that their copywriting is different.
"The first cup of milk tea in autumn is for my best friend!"
The accompanying photo is a photo of two beautiful beauties, both holding a cup of milk tea with the lamb logo printed on it.
"The first cup of milk tea in autumn is for my brothers!"
The accompanying picture shows the captain of the basketball school team, and a group of tall and handsome boys in the basketball gym, all smiling and holding milk tea.
"The first cup of milk tea in autumn, I want to warm you up."
The accompanying picture shows a beautiful girl standing downstairs in the men's dormitory, staring at a certain window.
"The first cup of milk tea in autumn, I love you."
It features a photo of a couple holding hands.
"The first cup of milk tea in autumn is for my teacher."
In the accompanying photo, an old professor wearing thick glasses is sitting at his desk correcting something, with milk tea placed beside his table.
"The first cup of milk tea in autumn, I want to buy it for my mother."
In the accompanying picture, an old mother with some gray hair is drinking milk tea on the street, with a smile in her eyes.
"The first cup of milk tea in autumn, I bought it for myself who works hard."
In the accompanying picture, in front of the library door in the early morning, the sunlight illuminates the shadow of the protagonist and the milk tea in his hand.
…
The concept of the first cup of milk tea in autumn.
Can be used in a variety of scenarios.
Family, friendship, love, and even yourself can all be reasons to buy a cup of milk tea.
Not to mention the college students in 2008, the students living in the era of information explosion in 2022 will fall into the same trap.
However, information transmission requires a process, and finding it requires another process.
The bullet really needs to fly for a while, but only for a short while.
While Chen Zui and Zhao Yong were sitting in the car chatting for a while, the first classmate finally arrived at the milk tea stall of the School of Economics not far away.
When the male classmate came to the booth, his expression began to change obviously. He first asked: "Excuse me, is this the Chuhe milk tea that is being sold in the space?"
Without waiting for an answer, he asked himself a question and pointed to the lamb LOGO on the milk tea: "Yes, yes, yes, I remember this logo."
Before the part-time milk tea seller could say anything, he immediately burst out laughing and said, "I found it!"
for this scene.
Zhao Yong, who still didn't know what Chen Zui's bullet was, naturally thought: "Is this kid really a college student? Isn't he sick..."
Chen Zuize said: "Maybe his girlfriend wants to drink Chuhe milk tea. We have just left the stall. He didn't know where to look for it before and wandered around all morning. Now he finally found it. Is this situation reasonable? Some?"
Zhao Yong: “Why does her girlfriend drink milk tea?”
Chen Zui: "Because in QQ space, others have it, but she doesn't. Everyone else drinks it, but she doesn't get it. Others also have boyfriends to give gifts to her, and she also needs gifts from her boyfriend..."
【demon!】
【Why should men embarrass men!】
[Consumerism will be popular in the future, all thanks to Chen Zui...]
Hearing Chen Zui's possibility, Zhao Yong fell into deep thought. The reason was indeed sufficient, but what he wanted to know more was: "So, your marketing has already started, right?"
Chen Zui nodded: "Yes, we have been preparing for a week."
"What have you done?"
“I asked influential classmates from almost all colleges on Xueyuan South Road to forward our marketing plan.”
Zhao Yong: "..."
"Of course, they are just taking the lead. What we need to do next is to make every student who buys milk tea a part of our marketing."
As he spoke, Chen Zui pointed to the milk tea stall not far away.
Sure enough, the classmate who had just bought milk tea came to the guy from the photography club next to him.
Zhao Yong opened the car door directly and walked over quickly.
When Chen Zui and Zhao Wanrou saw this, of course they followed immediately.
When the three of them came to the milk tea stall, they saw the male classmate making a V shape with the milk tea. After the photographer clicked, the two sat down at the small table.
The male classmate quickly logged into his QQ space and Renren through his laptop. After uploading the picture, he typed a line of text in the blank space.
——The first cup of milk tea in autumn, I just want to give it to you.
Then I successfully got a discount of one yuan per cup.
He didn't know that he had become a part of the marketing for the first cup of milk tea in autumn, and that his QQ space and Renren would also indirectly affect his social circle. He just happily held two cups of milk tea. gone.
At this point, Zhao Yong finally understood Chen Zui's marketing model.
The previous plan for the hot pot restaurant, coupled with the part-time and group purchase business model of traffic pool + traffic monetization, actually made him feel amazing enough.
But after seeing through the essence of this marketing, Zhao Yong can no longer describe it as stunning.
The first thing to choose is milk tea that college students can afford and don’t feel distressed about consuming.
Then first use influential students to take the lead, and then use ordinary consumers to close the gap to create a fission, allowing social media to become a trend.
This whole set is closely linked, but there is a key slogan in this marketing, which he did not understand before, but now it seems so wonderful that it even feels that it has risen to a humanistic level.
If you spend five dollars, you can make your friends feel friendship. If you spend five dollars, you can make the people you like understand your feelings. If you spend five dollars, you can cheer yourself up...
Is this five dollars worth it?
Not to mention the college student, he now wants to buy a cup of milk tea for his sister, and then I will say, the first cup of milk tea in autumn, is for you who I have watched grow up.
So... when Zhao Yong raised his head again, the look in his eyes at Chen Zui was different.
And because he had seen through the nature of these businesses and felt particularly benefited, he got a little excited and used his slender voice to say a curse word: "Chen Zui, you are really a genius!"
Chen most understood that this "several handfuls" was Zhao Yong's affirmation of himself, but as a college student and a civilized person, of course he immediately responded: "Let's talk about chickens and not talk about it. We are civilized..."