Its main products include Douyin, Toutiao, Xigua, Huoshan, early Neihan Duanzi, etc.
If we use the most popular advertising slogan in 2009, Xiangpiaopiao milk tea sells more than 300 million cups a year, and if the cups can be connected to circle the earth, ByteDance's products can kill netizens for as long as
several epochs.
Zhang Yiming graduated from Nankai University in 2005. He first worked with a senior to make enterprise office collaboration software. Unfortunately, the product was quickly discontinued at that time.
Later, he joined Kuxun, which was still a small company at the time, and became employee No. 003. With his outstanding skills, he was promoted to technical director a year later, and was later promoted to chairman of Kuxun's technical committee.
Unfortunately, the good times came to an end this year. During the financial crisis, conflicts broke out within the company. Kuxun’s CEO and COO were driven out of the company by investors, and he had no choice but to pack up and leave.
If we follow the development trajectory of another time and space, he will first stay at Microsoft for a while, and then he will not be Meituan Wang Xin but a member of Fanfou Wang Xin's team. Unfortunately, he met Fanfou.com a year later.
Regulatory issues were shut down indefinitely.
After leaving Fanfou, he started his own business and used the foundation gained from his time at Kuxun to build Jiujiu Fang.
The development of Jiujiufang was okay, but the scope of real estate search was too small at that time. Unwilling to be lonely, he felt that the PC era had come to an end, and mobile APP would be a new opportunity in the future, so he finally started to establish Toutiao.
However, most of the above resumes are mainly failures. In addition, he is introverted and quiet, and he does not know how to brag. He is a product manager. Even if he is worth hundreds of billions in the future, he still wears jeans and a shirt. Therefore, in the early days, Byte was of course
are not favored by others.
This also led to the fact that when Byte's valuation exceeded the $50 million mark for the first time, countless well-known investors who had seen Byte's project regretted it and could not sleep at night.
Zhao Yong is one of them.
In a later interview, he once said that Zhang Yiming was too introverted, and it would take a whole afternoon to dig into his heart when talking about projects with him.
This is the reason he gives himself, and it is also the reason countless investors find for themselves.
The real situation is that they didn’t understand the Byte project at all at that time.
What push, algorithm, big data
This was still just a fantasy in the eyes of countless investment bankers with vicious eyes at that time, and these people were the best among the best.
The real reason for their regret is simpler.
Byte has created one-third of the total return on investment of all startups in China over the past two decades. As of 2022, it is valued at 2.3 trillion, ranking first in China. At this point, it is proud of the rest.
Of course, he still doesn't know how brilliant his achievements will be in the next ten years.
He had just packed up and left Kuxun, and all he could think about was finding a stable company, working for a while and then taking a look.
As for coming to Shanghai to attend Zhao Yong’s engagement ceremony this time, it’s because when I worked at Kuxun before, Jinjiang Venture Capital was also one of Kuxun’s investors. The two of them had attended meetings and had meals together and were considered friends.
.
It happened that he was at a low point in his life, so in addition to congratulations, he wanted to relax more.
Just after politely shaking hands with sister Zhao Yong, he found that the young man next to him looked at him with a slightly dull look, so he also became dull. He subconsciously stretched out his hand to Chen Zui, not knowing whether to withdraw it or continue to stretch it out.
After a while, Chen finally came to his senses and shook hands with China's absolute top boss in the future: "Chen Zui."
"Zhang Yiming."
The two of them exchanged pleasantries slightly awkwardly.
Then Chen Zui turned around and led the way towards the BMW.
When we got in the car, we didn't open up the conversation. Zhang Yiming was originally an introvert, and Chen Zui's personality was neither introverted nor outgoing, but if he was asked to lick like crazy, he really didn't have this skill.
So on the way back to the hotel after departure, the silence in the car lasted for ten minutes.
However, my sister felt a little embarrassed, so she asked some ordinary questions.
"What does Mr. Zhang do?"
“I used to do Internet searches, but now I’m unemployed.”
Zhang Yiming is honest. Kuxun does this, but it does not search all categories on Baidu, but categorizes travel, mainly providing travel information searches such as air tickets, hotels, train tickets, etc. It is now the industry leader.
It will be surpassed by Ctrip in the future.
It was also because of this experience that he was later offered by an investor to build a real estate company called Jiujiu Fang. The categories were different, but the basics were the same.
Even Toutiao later targeted users, using big data and algorithms to capture users' interests, allowing users to see more of the content they want to see, and optimizing the nature of search.
Therefore, the genes searched are rooted in Zhang Yiming’s DNA.
Chen thought of this the most and slapped his head.
Is there anyone in the world who can make this type of product better than Zhang Yiming?
The group buying website he wants to build is actually no different from the travel website that recommends hotels, air tickets, or Jiujiufang that recommends real estate information. It's just that the recommended products are different.
Originally, Chen Zui planned to find a few programmers in Songcheng to spend a sum of money to build a website during the winter vacation. Now Zhang Yiming has it in front of him.
Not to mention that he should make a headline algorithm that will be optimized countless times in the future, but as long as it reaches the level of Kuxun's website, it will make money.
So, with his head moving, Chen Zui coughed: "Mr. Zhang, do you think you are a programmer?"
Zhang Yiming nodded: "Yes."
"I want to make a website, I wonder if you can do it?"
"Okay, what kind of website do you want to do?"
Chen Zui turned to him and said: "It's a little complicated to say, but my company is an O2O company."
"O2O?"
Zhang Yiming is confused
He has only heard of B2B and various extensions of B2.
To use a simple metaphor, the more widely known concept now is that Alibaba's wholesale website is B2B, merchants to merchants, Tmall is B2C, merchants to individual customers, and Taobao is C2C, individual sellers to individual buyers.
The concept of O2O was proposed by Alex Rampell in August 2011, and is called OnlioOffline in English. It combines offline business opportunities with the Internet, making the Internet the front desk for offline transactions.
So don’t say that Zhang Yiming, the future big star, doesn’t understand it now, even little horses and horses sitting here can’t understand it now.
Chen Zui scratched his head, because Alibaba's well-known B2B business is completely different from O2O, and the functions required to build a website are also different, so he can only explain it from B2B, and then extend it to O2O, so that Zhang Yiming can understand this concept
Understand it.
After talking for five minutes, Chen Zui blinked: "Do you understand?"
Zhang Yiming's ability to understand was very good and he nodded immediately: "I understand, but I have never heard of this concept before."
Chen Zui: "It doesn't matter. To put it simply, this website requires three back-end systems, an internal system for easy management, a merchant system for them to log in to view their own product data, put products on shelves, etc., and an external C-side to face customers normally.
system"
Zhang Yiming knew all these things very well, but after listening to what Chen Zui said, he didn't quite understand what a C-side system that normally faces customers is used for, so he asked: "What kind of functions does the customer system need?"
Chen Zui coughed: "Record what each individual user has bought the most recently, what they have browsed, and what they are interested in, and then use these to form an analysis. After the customer logs in to the website, he will be interested in what he has recently bought.
There are so many good products, presented to him simply and directly in the form of recommendations.”
【shameless!】
【You want a free whoring algorithm, right? 】
[Yi Ming, Yi Ming, don’t be fooled]
Chen Zui's plan came true.
The reason why Byte's future products are addictive is that by analyzing user behavior and using a set of powerful core algorithms, every user can see the content they want to see.
Let’s not mention the side effects of information cocoon rooms for now. If his group buying website can record users’ behaviors and push their favorite products to them, it will inevitably increase the payment rate.
The increase in the payment rate means that not only the platform makes money but the merchants also make money.
In the O2O model, merchants making money will attract more merchants to join, enrich product lines, and become bigger and stronger.
So if possible, Chen Zui would of course want to use Zhang Yiming's algorithm for free. Even if it is naive, early-stage, and not yet formed, using big data to analyze it using algorithms must be the future trend.
And what he said completely made Zhang Yi Naruto, who originally had his own ideas in the future, dumbfounded.
After hearing this, I was almost stunned.
Then suddenly I felt enlightened.
It's as if the two meridians of Ren and Tong have been opened up. I don't know why my body and mind feel relaxed.
【Shock you in your own way】
【I would be stupid if you leave me alone】
Chen Zui looked at Zhang Yiming's ordinary face and saw that he had been wandering in his thoughts for a long time. He felt that it might be a bit embarrassing for him who had not grown up yet. The free prostitution algorithm might not work.
So I took a step back and said: "It doesn't matter if it can't be done. It can be a normal website that is mainstream now."
Zhang Yiming raised his hand at this time: "No, Mr. Chen, your idea is very good!"
While he was talking, the BMW turned a corner, and a beam of light came in from the window. It reflected on the lenses of his glasses, making Chen Zui almost unable to see his little eyes at this moment, and could only see a bright light in his eyes.
At the same time, he added: "I'm not sure if I can do it, but I am willing to accept this challenge!"
Chen Zui didn’t know why he suddenly felt tall when he looked at him who was originally thin.
Maybe this is what successful people have in their bones.
They are all willing to challenge themselves.
But it's not important. The other thing Chen is most concerned about is: "How much money will it cost?"
Zhang Yiming waved his hand: "We are all friends, let's not talk about money first."