Xue Ling asked with a hilarious question: "What's wrong? Could it be that you are not the one who takes the doctrine of the mean?"
"No." Xue Yang said in a muffled voice: "I...I agree with using sportswear as a big brand. People nowadays have a higher and higher living standards, and there are many young people who love sports. Now I'm eating outside.
It takes dozens of meals, and at least two or three hundred to go to a restaurant. A set of sportswear that costs hundreds of dollars is actually not expensive, right? Only when the quality is good and the design is good can the brand be promoted."
Cheng Huanran asked curiously: "Since that's the case, what are you worried about? Aren't you three partners? Two to one, won't the other lose?"
"There is no final yet." Xue Yang smiled bitterly: "There are still quarrels these days, and everyone has their own opinions, and they are quarreling around. There is no conclusion yet, and they are deadlocking halfway."
Cheng Huanchong put the lunch box on the corner of his mouth.
"Second brother, you should think carefully! Don't think that if you have a large group of athletes and friends to promote you, you will definitely be able to make a high-end brand. Let's tell the truth, sportswear that costs a few hundred yuan is still too expensive. There are few professional athletes.
, You sell mass sportswear, not exclusively for athletes.”
Xue Yang raised his eyebrows and asked, "Don't you sometimes buy clothes that cost more than a few hundred yuan? Good sportswear is very durable-"
"But sportswear may not be worn every day!" Cheng Huanran interrupted his younger brother, "It's like me, except for the occasional time to exercise for a short time on weekends, sometimes I'm too lazy to change sportswear because I'm too lazy to wash it. Sportswear is very durable.
So frugal people buy at most one set in a few years. If everyone is like this, it will be difficult to increase the sales of sportswear."
Xue Yang hesitated and felt frustrated: "Does it really have to be a street stall product? In fact, there are a lot of free shipping on the Internet, including 69 free shipping on 99 free shipping, and there are many people. We have worked so hard to register.
The company, can the high-end fashion designers hired really be a mastermind?"
Thinking of this, Xue Yang couldn't help but feel distressed and asked for help to look at his mother.
"Mom, what do you think? Don't stop talking! I'm waiting for you to help you! I was in high spirits before, but I didn't expect that starting a business would be so difficult! You have to learn everything and do everything - you're overwhelmed!"
Xue Ling smiled slightly and asked, "It's just the beginning. Can you give up?"
"Of course not!" Xue Yang patted his chest: "Since you want to do it, then do it well. Unless you are at the end of your life, I will never give up. A man, a real man, can you give up when you see difficulties! Never!"
Xue Ling nodded comfortably and said, "I'll give you some suggestions. First of all, your ideas have their own advantages, not all of them are undesirable. Now the Internet really needs to rely on traffic, otherwise it will not be sold. But the online purchase
It’s not all fools at home. It feels bad to buy a set and wear it. I will definitely not visit it next time. Let’s do business. The most important thing is reputation and reputation. You must not smash your own signature. In addition, don’t you.
Just be biased against this or that, you can try the price of more than 100 or 200 yuan first. Use the remaining money to make the early promotional and advertising fees, and start the traffic. Public relations also requires a very large cost, second only
For the quality of your products.”
"Will the quality be average at this price?" Xue Yang couldn't help but worry: "We asked, good fabrics are more expensive, and I'm afraid that at this price, we will have no profit margin."
Xue Ling said: "Don't pursue any profit space in the early stage. First, make the volume first. In the first half of a year or even a year, try to reduce costs and strive to get small volume and profits but quick turnover. It doesn't matter if the profit is small, don't rush to make money first.
Let’s talk about fame. As long as you open up the market, have fame and traffic, you don’t have to worry about not having money to make money in the future.”
Xue Yang nodded slowly and asked: "Mom, what are you doing in terms of reducing costs?"
"Of course there is." Xue Ling replied: "You have good deals with clothing companies and try to keep the price lower. Clothing companies have experience in purchasing fabrics, so they can rely on them to buy fabrics that suit their wishes. If you have the ability to buy cheap ones, you can buy them yourself.
The fabric of the clothes is a different matter.”
Xue Yang curled his lips and muttered: "I can't find a suitable clothing company for the time being, so it's not too high or too low. If you can take on a factory with good quality, the price will naturally not be low."
"I can introduce you to you." Xue Ling thought for a while and whispered: "The price is a little lower than on the market, and the quality is guaranteed."
"Really?" Xue Yang asked in surprise: "Mom, do you know someone who runs a clothing store?"
Xue Ling asked back with a funny look: "Did you forget? What is your grandfather's background? My mother started out with a clothing factory, and later changed her career to other companies. The address of the cardboard company in the branch office was the branch of the clothing factory.
By the way, Duoduo’s father and I used to work together to run a sweater factory, which lasted for many years. Most of the sweaters you wore when you were young were knitted from the factory.”
"Yes!" Xue Yang laughed: "Why did I forget! This is the old job of my mother and grandfather!"
Cheng Huanran laughed and scolded: "I'm not stupid!"
"Swimming too much!" Cheng Huanchong finished the fight: "Water is in my head."
Xue Yang was busy looking for his mother to get experience, so he "swept away" them together.
"Mom, are you acquaintances with me? Not from the previous competitors!"
Xue Ling laughed: "In the past, everyone was a peer, so how could it be no competitor? However, the opponent may not always be an opponent, and when interests are consistent, they will be a companion. This factory is in the old district of Chengnan. The factory manager used to be a friend of grandpa, but later
After retirement, the factory was handed over to his son to take care of. His son was younger than me, and now he is about forty years. When the factory was renovating machinery for a new factory, there were financial difficulties. The father and son asked your grandfather for help. Your grandfather
Grandma happened to take you out for a trip, so I received them. After your grandfather answered the phone, he immediately agreed. I took one million and lent them. The prices at that time were not as high as now, and one million was definitely the same
The father and son are so grateful that they come to Xinyuan to visit their grandfather from time to time. They have been here during the Chinese New Year this year, but you don’t recognize them.”
"Old acquaintance!" Xue Yang was very excited: "Mom, please introduce me quickly!"
Xue Ling nodded: "No problem. I can recommend it for you, but you have to do the specific handover by yourself."
"Enough is enough." Xue Yang hugged her gratefully and acted coquettishly: "Mom, you're the best~~"
Xue Ling couldn't stand the tall and tall son acting coquettishly, so he pushed him away.
"Okay, okay, go back and lower the cost, and then focus on affordable and high-quality intermediate prices. As for advertising, you can ask Duoduo. In the past two years, all kinds of advertising, including online advertising, have been very good at the group's various advertising, including online advertising.
Successful, and the cost is not high. You can find him to learn from him, the storage effect is good, and the cost can be minimized."
"Okay, okay!" Xue Yang smiled happily: "Thank you mom! You're the best!"
At this moment, a voice that was neither salty nor light came from the hospital bed: "The drip is empty, please find a nurse to come and change it."