The selected models have already filled out their information and are waiting for Zhang Haidong.
Looking at more than twenty models with good figures, Zhang Haidong swallowed involuntarily.
But he swore that he had absolutely no dirty thoughts in his heart.
It's just the reaction of a normal man.
"Okay, okay, girls. Stand over here and I will give you a brief introduction and assign tasks."
Zhang Haidong clapped his hands.
The girls immediately surrounded him with a roar.
The smell of perfume combined with the attractive figure made Zhang Haidong's throat swallow again.
He tried to calm down his emotions.
"You have already seen the recruitment content. I am recruiting you to do this Christmas event at the Huahe Group Commercial Plaza.
As you all know, our Huahe Group has a total of six super shopping malls in Tianjin. The commercial plaza we are now in is the most prosperous, largest and most popular integrated shopping mall in the city center.
This shopping center is also the most important commercial asset of our Huahe Group. Therefore, this event is very important and large-scale, and will attract many people.
The leader requires us to only succeed and not to fail.
It would be really embarrassing if our good conditions were compared to those of us.
So I ask you all to show your professionalism and sense of responsibility to help me successfully complete this event."
Having said this, Zhang Haidong paused.
After clearing his throat, he continued.
"I have planned this event in advance. You will be assigned to different positions, and each position will have its own responsibilities.
There are three positions in total.
They are mobile sales models, event awards models and welcome models.
As a mobile sales model, you must wear brand clothing in accordance with the regulations, and then show your best side!
Because every move you make will represent the spirit of the entire Huahe Group and the standards of suppliers.
Therefore, everyone must pay attention to their own image when the time comes, and do not engage in some unqualified or substandard behavior that will make guests feel disgusted with us.
Although many of you are only part-time models, I think you all have a professional spirit, right?
Then I have designated some designated areas and non-designated areas for you, and you will have to wear costumes to show in these areas.
You need to let the guests intuitively feel the appeal of the brand from you when they first see you, so that they can make inquiries or purchases. During this process, if the guests take the initiative to ask, we can communicate with them appropriately.
interactive.
What I mean is proper interaction. If I find you taking the opportunity to chat, then I'm sorry, I can only ask you to leave. Everyone can do this."
Zhang Haidong asked.
"able!"
All the girls answered in unison.
"Okay! So regarding mobile sales models, I have launched a set of incentives for you.
That is to encourage customers to come into the store and apply for membership through appropriate communication and consultation. Each member will be recorded in your account separately, and you will be given a commission when the time comes.
The specific commission ratio will be explained in the document later, you can read it yourself.
The more memberships you have, the more extra income you will have. Of course, as I just said, you need to properly promote and communicate with your customers instead of pestering them to sign up for memberships, which will make people feel disgusted.
and disgust.
You must pay attention to your professionalism.
A total of sixteen people are needed to be mobile sales models, and the other seven people are to be event award models. The last two people are to be welcome models.
So, everyone, raise your hands now and let me see who is willing to be a mobile sales model."
When Zhang Haidong said this, the girls immediately raised their hands.
Looking around, everyone is trying to be a mobile sales model.
It seems that making more money is what everyone cares about most.
Even if it might be a little harder.
He waved his hands in embarrassment and said: "Actually, you don't all have to be mobile sales models. Awards event models and welcome models are also pretty good, the positions are just different. Even if you are an award-winning and welcome model, you can go out later.
You have experience in this field, right? After all, award-winning events and welcoming guests are your mainstream occupations. Let me choose the people."
After the explanation, I believe everyone can understand it.
"You two, be the welcome models. Although it will be harder to stand for a long time, the pay for greeting guests is slightly higher than others. After all, we are at the main entrance of the mall, and you are the face of Christmas Eve and Christmas."
The two girls nodded.
"Seven of you!"
Zhang Haidong ordered seven more people in general, and then said: "The seven of you will be the award-winning models for the entire event, and you will be on call. Not only do I need you to award awards, but I also hope that you can present the awards to the entire audience.
The atmosphere has been stirred up. Is this possible?"
"able!"
"good."
Zhang Haidong clapped his hands.
"The remaining sixteen of you are the mobile sales models. Mobile sales models are the ones you worry about the most. You must remember the prescribed things and never cross the line. Okay, you can create a WeChat group and I will give you the
The job responsibilities and commission plan documents are sent to the group. During the two days of preparation, you must go back to me and carefully memorize all the responsibilities without making any mistakes. When the time comes, come here in advance to put on makeup.
Then change costumes. I hope you can do well!"
"good!"
"Why don't you create a group, leader? We are not from the same place. It would be inappropriate to just pick someone to be the leader of the group."
Wang Lele said with a smile.
She was the first model selected.
"My……"
Zhang Haidong showed some embarrassment on his face.
"I'm married. It's not good for me to just create a group and let my wife see it."
He said, scratching his head.
"Haha, I didn't expect our leader to be a henpecked master!"
The girls burst into laughter.
Zhang Haidong blushed.
Now that he has decided to forget the past, WeChat must also start over.
It is best not to add girls.
You must not break Du Jing's heart again, even a little bit.
After everyone set up a WeChat group and Zhang Haidong sent the documents to the group, everyone went back home.
When I returned to the office, I found someone else sitting besides Wu Yao as soon as I entered the door.
"Well. It's been a long time since I last saw you. Haidong, you have refined yourself a lot."
Yang Wanmei said with a smile.
"Everywhere. They are all serving the company. I just came back from a busy job."
Zhang Haidong said with a silly smile.
"Have you chosen all the people you want?"
Wu Yao asked.
"Yes. I've already chosen it. I've created a WeChat group and I've sent all the documents to them. There shouldn't be any problems. As for the things to prepare for other activities, as long as you bring back the purchased items, I'll be there
When the time comes, just find someone to do it right.”
Zhang Haidong said seriously.
"Look, Haidong is very confident about this event. If you have any questions, you can ask him."
Wu Yao smiled and said to Yang Wanmei.
"Of course I believe in Haidong. The main reason I came here this time is to consult Haidong, how our Jinxiu Group's store activities should be done, and what kind of plan it is. Since I trust you and have signed a contract, can you guys
You have to take responsibility for me to the end. Our group attaches great importance to this Christmas event. We hope that in our first event in Huahe Group, our brand will be an instant success and our absolute clothing status will be completely established in the minds of the people of Tianjin.
."
Yang Wanmei said solemnly.
Obviously, Jinxiu Group attaches great importance to this event.
The purpose of signing a contract and settling in is to achieve better benefits and achieve a win-win situation.
If the first event is mediocre, it will be even more difficult for Huahe Group to renew its contract with Jinxiu Group in the future.
Such an important customer must be grasped.
Zhang Haidong didn't panic.
He was already prepared in his heart.
I have gone through that marketing plan countless times in my mind, and it has become very familiar to me.
"Don't worry, I believe this Christmas event will not disappoint you!"
Zhang Haidong said calmly.
"As my most important customer, I have already formulated a professional marketing plan for you.
First of all, the first point is the spotlight effect of fine clothing. I did a special investigation and found that in addition to cooperating with major international brands, Jinxiu Group has also established a high-end clothing brand.
However, these high-end brands account for less than 4% of Jinxiu Group's sales.
According to the 80/20 rule of commercial brands, if a group's branded clothing sales account for less than ten percent, then there must be a problem with their sales positioning.
For this reason, I went to Jinxiu Group's stores to inspect them, and finally discovered the problem.
That is, the store looks very neat, but perhaps because of the need to sell more items, the cabinets and samples displaying samples are very dense.
So when you enter the store, all the cabinets are filled with samples. As a result, even high-end products look particularly messy.
And who are the customers who come specifically to buy branded clothing?
These people are either successful people from superior families or modern young people with exquisite lives.
They want a stylish environment to buy their favorite clothes. In the most fashionable words at the moment, it is called style.
If your store is building a mid-to-high-end brand culture, then it must be high-end!"
Yang Wanmei and Wu Yao nodded at the same time.
It must be said that although Zhang Haidong is middle-aged, his understanding and penetration of young people's thoughts are completely beyond imagination.
It even makes people think that he is an eighteen-year-old mainstream consumer group.
Zhang Haidong looked at her and nodded, then continued.