Zhang Haidong hugged Du Jing and was moved beyond words.
Soon, the aroma of food filled the house.
…
The joy brought by the new home was short-lived. Not long after, Wu Yao called Zhang Haidong into the office with a serious expression.
"The Lantern Festival is over, and it will be March soon. There is only one month left to move into a new company.
Now you have to completely put down the work here and don't worry about it. I will naturally arrange for someone else to take over.
You have to start working on the new company with all your strength now."
Wu Yao said solemnly.
When she said this, Zhang Haidong came back to his senses.
Yes, the Lantern Festival is over!
My daughter will start school soon, it’s March!
There are countless days, and they go by so fast!
"Okay, then here are my suggestions for the layout of Huahe Shopping Mall. I'll leave them here for you. Whatever the new company needs to do, you can arrange it."
Zhang Haidong put the information in his hand on the table.
"Yes, after some education, my speech sounds much better. At least it makes me feel comfortable."
Wu Yao knocked on the table and threw over a stack of information.
Zhang Haidong opened it and looked up in surprise: "Information about Guangying Group?"
"That's right. Our new company's biggest rival in the future will be the Guangying Group."
Wu Yao said seriously.
"I already understand this.
Guangying Group is a well-established powerhouse. It began to deploy department stores in the early 2000s. Their predecessor was North China Hongxia Construction Group, which started its business in real estate.
Because there are many real estate projects, there are many shopping malls where they are the direct owners of property rights, and the first-mover and exclusive advantages are particularly great.
It probably only took less than eight years to completely establish a foothold in major first-tier cities in China.
Sales are also growing steadily.
Their base is Suzhou in the Yangtze River Delta. Therefore, in the Yangtze River Delta, the Light and Shadow Group is almost sweeping.
Even those super large department stores and supermarkets abroad, including Carrefour, Wal-Mart, etc., are no match for them."
Zhang Haidong closed the document and said.
"Huh? Not bad! I didn't expect you to be so interested. It seems that you already know something about our competitors."
Wu Yao said with a smile.
"Didn't I say during the last assignment that the Light and Shadow Group is our biggest opponent? I went back to find out more about it."
Zhang Haidong nodded and said.
"Well, what I like most is your serious work attitude. Others really don't have it!"
Wu Yao said and then sat upright.
"Let me tell you this, starting from the first cup of coffee last fall, to Christmas marketing, to pre-Spring Festival marketing this year, we have successfully defeated Guangying Group.
The senior executives of Guangying Group have noticed Jinmen, and now they have transferred new personnel from the headquarters to prepare to deal with us.
So at the beginning of the new year, we have a tough battle to fight.
Only winning is allowed, no losing is allowed.
If we lose this battle, Huahe Group may never be able to turn around."
Wu Yao tapped the table with her fingers and said.
This is her most habitual action.
"Ah? Isn't that right... Why does it feel like the sky is falling when you lose..."
Zhang Haidong was puzzled.
At the very least, isn’t it still supported by Huahe Real Estate?
Even if you lose, it won't be to the point where you can't stand up!
"If you lose, you will never be able to recover. If you lose, will the enemy give you a chance?"
Wu Yao said and explained seriously: "Do you know how much money a company has?
Except for super technology giants like Apple, which rely on their huge monopoly in the technology market to have so much cash flow, normal companies do not have that much cash flow.
Part of their cash flow comes from bank loans, and the rest comes from sales and project payments, which are paid back very slowly.
This money needs to flow through multiple departments of the company.
Think about it, if Guangying Group wants to spend all its money to fight against you, why do you have so much cash flow to fight against them?
Do you have such a strong family background?
If you can't keep up...can you imagine the consequences?"
Wu Yao said seriously.
"Ah? It has reached such a serious stage? Are you going to spend money and start fighting?"
Zhang Haidong's eyes widened.
"That's right. The reason why Guangying Group didn't win against us last year was firstly because their marketing strategy was not as good as ours, but because they were trying their best to deal with Tianhong Group in the Pearl River Delta.
The Rainbow Shopping Mall and Regal Department Store under the Rainbow Group started a bloody price war with the Guangying Group, and in less than a year, they were completely defeated.
Now Guangying Group controls more than 80% of the Tianhong Group in the Pearl River Delta."
Wu Yao said.
Swallowed... annexed?
Zhang Haidong of Rainbow Group knows that it is the largest shopping mall in the Pearl River Delta!
Was it just swallowed up by the Light and Shadow Group?
After swallowing, Zhang Haidong said slowly: "What if the Light and Shadow Group starts a price war but we don't? How about we wait and see what happens?"
How come this has reached the point of a desperate fight?
Can you still hit me if I cower?
"Zhang Haidong, your mentality has improved, but your vision has not caught up at all."
Wu Yao shook her head angrily and looked at him.
"Do you know what the capital market is?
The capital market is a market where as long as you fall, I will pounce on you to suck your blood and eat your flesh.
It has no other characteristics except cruelty!
There is no humane thing to say!
We don’t believe in tears here, we only believe in your ability to devour!
do you know?"
Wu Yao said seriously.
"So what capital does is to annex, fight, annex again, and fight again... In this process, they are bloodthirsty and will not stop.
In this case, first-mover advantage and reserve capacity are extremely important.
This is the capital market, who will let you keep making money?
Um?
Oh, you can survive without a price war?
You are too naive!
To put it bluntly, you know that shared bicycles had dozens of models when they first came out, and everyone was spending money competing to see who could give customers the most discounts.
You will pay a deposit, and with the coupon you can ride almost for free for a month.
What now?
After a huge money burn, only two families were left.
It’s 1.5 yuan for half an hour, whether you like riding or not.
This is the scene after the capital feast.
You have no choice anymore.
In the same way, the taxi-hailing software of the year, Didi...Uber...Tick...
Each company is burning money all the way, and after subsidizing the driver and subsidizing the passengers, the driver makes money and the passengers ride for free.
Then what?
After a grand money-burning feast, only Didi Taxi was left.
Now the unit price of private cars is as high as that of taxis, and the income of drivers has plummeted.
Do you want to sit down or not?
If you don't take a ride, you can enjoy the pleasure of being refused a ride by a taxi.
Because other stores have been squeezed out, consumers have no choice.
This is the bloodthirsty routine of capital.
In fact, all capital is the same and follows this routine.
I will squeeze you to death first, and both consumers and workers will choose me.
When I monopolize the market, I will eat the consumers and beat the workers, eating from both sides.
One side can only be exploited, the other side can only be slaughtered.
As long as I can survive to the end, the profits I burned will come back sooner or later.
Do you think that if you are unwilling to engage in a price war, Guangying Group will not fight you?
People are starting to spend money on discounts. Can consumers not go after seeing the discounts?
When all the consumers go there and your mall is empty, what will happen to the workers’ wages?
What to do with various water, electricity and other expenses?
How to repay the bank loan I owe?
Have you ever thought about this?
Capital never sleeps!
It doesn't matter whether you hit them or not. If you don't hit them, they will hit you. Do you understand?
Once we are squeezed to death, all the cakes in Tianjin and even the entire East China Sea will belong to Guangying Group.
People can make hundreds of times their money back!
Why did the leader establish a new company? The reason for establishing the new company is that Guangying Group is about to start dealing with us, and we need to preemptively strike!
Call back!
Only in this way can you have a chance to get ahead!
Otherwise, you can only stand there and get beaten!
Until death!
Are you willing to be a coward until death?
Who doesn’t want to fight to the death!”
Wu Yao said a lot in one breath and quickly drank half a cup of coffee to moisten his throat.
Zhang Haidong was stunned!
It’s not whether you want to fight or not!
They will definitely eat you up!
It's really cruel!
The game and feast of capital seems to be a dead end!
He took a deep breath and then asked softly: "I understand. Let's start first?"
"right!"
Wu Yao nodded: "Strike first, but also be more ruthless. Only by taking advantage of the first move can you have a chance to make a comeback."
"In this way, I have already communicated with the general manager that before the new company is established, a grand marketing campaign must be carried out.
This time it is not marketing individually, but all the shopping malls of Jinmen Huahe Group are marketing together.
I give you all my profit and pricing power, and you must come up with an eye-catching marketing plan for me.
We have to take the lead!"
Wu Yao said and handed over another product profit statement.
"Can food profits be compressed to 15%? Clothing profits can be reduced to 17%?"
Zhang Haidong looked at it and shouted in surprise.
You must know that these fast-moving consumer goods are faced with cargo damage, and a large part will be lost.
These are all included in profits.
If the profit in the food industry cannot reach 25%, it will definitely suffer losses.
That's why Zhang Haidong was so surprised.
"This is your bottom line. Above this bottom line, you can float freely. But you must do a good job for me in this marketing plan. I want to catch the Light and Shadow Group off guard before they officially take action!"
Wu Yao said seriously.
call!
Zhang Haidong took a deep breath.
This responsibility is quite important.
Once you don't do it well, you will...
"Can someone assist me?"
he asked.
"No. But the final plan will be reviewed by the company's senior management. Zhang Haidong, your mentality is much younger than ours, and you understand young people's aesthetics and consumption concepts better. Young people are the main force, we must pay close attention to them this time! I believe in your
ability!"
Wu Yao said seriously.
But I don’t believe in myself!
Zhang Haidong suddenly felt as if a mountain was pressing on his chest...
…
(In the middle and later stages, the emotional line and the business front are both pushed forward. I am trying my best to write it. I hope everyone will support it)