Therefore, efficiency is one of the weapons to defeat your opponents.
Zhang Haidong wrote efficiency on paper.
Next comes quality…
When Alibaba's Taobao swept the entire Internet with low-priced goods, another wireless giant stepped forward.
That is JD.com.
As long as the goods are sold at JD.com counters, they will detain the merchant's payment and sign a quality guarantee.
If a fake product appears, you will be compensated ten for every fake product.
That's it, I cut my way through the Internet where fakes are rampant.
Became the second e-commerce giant.
This is a real-life story of breaking out of a monopoly.
This story illustrates that quality and reputation are the bottom line of a group.
Without this bottom line, sooner or later a large number of people will be driven away.
Therefore, quality is also a very important point when shopping.
Two words were written on the paper again: quality.
These two are the top priority, and all marketing must take these two as the core.
Zhang Haidong just wants Huahe Group to stick to the bottom line.
What’s next?
Marketing gimmick?
Just like the previous marketing, is it just a gimmick?
In the era of big network marketing, gimmicks really work.
As long as you can make a name for yourself, you will more or less attract consumers.
But……
If you always use the same routine, consumers will get bored.
It’s just like this every time!
Anyway, there will be one next time!
This is consumer psychology.
Besides, don’t others know how to do this kind of ordinary marketing?
How can you not imagine that Guangying Group has such a strong marketing team?
If someone has a lot of money, he will defeat you in minutes!
Therefore, it must be deeply rooted in people’s hearts!
You must let consumers choose you from the bottom of their hearts!
too difficult!
Zhang Haidong scratched his head and thought hard.
The irritability made him a little at a loss. He reached for the cigarette, but found that the cigarette in the cigarette case had been exhausted.
Go ahead and buy a box!
As soon as I went out, a burst of smoke came in, and my daughter at the door was choked and coughed non-stop.
"Baby, why are you at the door?"
Zhang Haidong hugged his daughter in distress. He had smoked too much just now, and his daughter almost choked.
"Mom said you were busy and asked me not to disturb you. I want... I want to watch TV..."
Qianqian pointed at the TV and said.
"Okay. Dad will turn on the TV for you, and you just sit here obediently. Dad will go out to buy a pack of cigarettes."
Zhang Haidong said and turned on the TV.
"good."
…
After almost an entire restless day, Zhang Haidong's thoughts made no further progress.
The room was full of cigarette butts and the smell of cigarette smoke.
It was after six o'clock in the evening that he got up, cleared the messy table, and then started cooking.
Du Jing will be back soon. She has been having a hard time cleaning up her new house, so she should help.
When the fragrant dishes were brought to the table, Du Jing happened to walk in.
"Is the meal ready? Husband, you have been working hard recently, so I can do the cooking. I also bought some oranges for you and the children to eat."
As she said that, she put the oranges on the table.
"Eat. I've been doing some planning lately, and most of the time I'm at home. I'll cook if I can."
Zhang Haidong was not in a high mood.
"Hmm...you smell like cigarettes...how many cigarettes have you smoked..."
As soon as she sat down, Du Jing's sharp nose smelled the smell of smoke on Zhang Haidong's body.
"Is it because you are a little sad?"
She quickly guessed the reason why Zhang Haidong smelled of cigarette smoke.
"It's okay, it's all a matter of planning. I can just do it myself. I'm used to it."
Zhang Haidong brought a bowl of rice to Du Jing.
Du Jing took it and said softly in his ear: "Don't be upset, husband. You can take a good wash in a while. I have to take good care of you."
The family finally finished their meal quietly.
Zhang Haidong washed his whole body, but found that his daughter was still sitting in the living room watching TV.
"Baby, go back to bed. School will start soon. Let's get used to it and go to bed early."
Zhang Haidong coaxed his daughter and said.
"I want to watch it for a while. If school starts in a few days, I won't have time to watch it."
Qianqian held the remote control and said seriously.
"What's so interesting about this? Isn't it just a live broadcast? Go back to sleep."
Zhang Haidong urged.
"Let her watch her sleep for a while. It's hard to have a holiday, but it's only a few days away."
Du Jing said with a smile.
"Isn't it just a live broadcast to bring goods..."
Zhang Haidong pointed at the TV.
"My name is Simba, he is a master of quick delivery. Let the child watch it for a while. After a while, she will turn off the TV and go to bed."
Du Jing said, taking Zhang Haidong back to the room.
The smell of hormones filled the air. After a long time, Zhang Haidong finally lay on the bed, breathing heavily.
"How are you, hubby? Is your irritability feeling better?"
Du Jing came over and asked softly.
"Phew! Better!"
Zhang Haidong slurred loudly and dressed raggedly.
The depression in my chest finally improved a lot.
"That's fine. If you have any irritating things, you should vent them. The depression is like a stone, pressing on your chest. But vent it out and you'll be fine."
Du Jing said softly.
"By the way, you can tell me where you encounter difficulties, in case I can help you find a solution!"
Then she said again.
"Marketing stuff..."
After a pause, Zhang Haidong continued: "We are about to enter a new company, and the Guangying Group will concentrate all its efforts on us.
Therefore, we need to take the lead and conduct a grand marketing campaign.
I only have half a month, and I am the main planner. I want to drive all the shopping malls in Tianjin to do marketing together.
It must be deeply rooted in people's hearts.
That’s why I’m upset today.”
Zhang Haidong said and let out a long sigh.
Fortunately, I have a wife next to me. If I were single, I wouldn’t know who to talk to.
"Is that why?"
Du Jing asked.
Guangying Group is her old employer and has unpleasant memories.
She doesn't want to see her husband lose.
"This is already very serious. You know the Tianhong Group in the south. The entire Tianhong Group was defeated by Guangying in one year. If the Huahe Group fails this time, your husband may have to find a new job."
Zhang Haidong said softly.
It’s not just the anxiety of being pressed for time…
There is also the anxiety of possibly losing your job...
And the anxiety of huge debts…
"Then how are you going to do this marketing? Tell me your plan."
Du Jing asked softly again.
"Speed up logistics and delivery efficiency, and hold events when the time comes to allow customers to experience the fastest shopping pleasure.
There is also quality. Although we want to sink the market, quality must keep up.
If they are too bad, I will eliminate them all.
Next comes the gimmick.
But I can’t think of this gimmick. It’s just too difficult.”
Zhang Haidong didn't point out that Du Jing could help, he just said what was in his heart.
"Pfft!"
Unexpectedly, Du Jing actually laughed after hearing what he said.
"Your husband is so worried that his hair is gray, and yet you are still here laughing!"
Zhang Haidong slapped her twice.
"I'm not laughing at you. Just a gimmick to stump you?"
Du Jing blinked her big eyes and said.
"Then I can still...do you have a gimmick?"
Zhang Haidong's eyes widened halfway through his words.
"It's not that I have any gimmicks. It's that you've fallen into a fixed mindset."
Du Jing said: "Since ancient times, deep love cannot be retained, only tricks can win people's hearts. Haven't you already used this trick?"
"ah?"
"Have I used it?"
Zhang Haidong looked confused, then turned around and said seriously: "Please elaborate."
Du Jing looked into his eyes, then smiled and said, "Have you forgotten how you won the Jinxiu Group?"
"Package?"
"Yes. It's the packaging."
Du Jing nodded.
"This is the era of big marketing. You can't always be limited to one thinking. If you open up your thinking, won't the gimmicks come?"
"Just like the Simba my daughter saw just now, what does he have?
He started with nothing!
But he relies on one mouth to give gifts to his family and subsidies.
I made more than one billion from Kuaishou’s fans.
Just like the bird's nest syrup he sells, doesn't it cost three yuan and sell for dozens of yuan a bowl?
This is packaging, this is marketing.
At every event, he shouted that he would give away tens of thousands of mobile phones and provide millions in subsidies to his family.
Is it possible that he lost money and subsidized it and became a billionaire?"
Du Jing said.
As if he had received an enlightenment, Zhang Haidong's mind instantly became clear.
Good guy!
Just a good guy!
In this way, if you package it yourself and add the first two necessary elements, wouldn't it be...
A plan instantly formed in Zhang Haidong's mind.
"mua!"
"How can I compensate you! My good wife!"
"Then just farm your three-thirds of an acre of land!"
Du Jing's eyes were filled with spring, and then she said "ah".
…
"What time is it now, and the little guy is still watching TV? No, I have to let her go to bed."
Zhang Haidong walked out.
"Sleep, baby! Stop looking!"
Zhang Haidong said, picked up the remote control and turned off the TV.
Qianqian pouted, put on her little shoes and got off the sofa dissatisfied.