The unexpected creativity bought Huahe Group at least ten more days.
This is the most precious time to ensure you can gain the most important first-mover advantage.
The marketing task this time is the top priority, so in addition to large-scale publicity in our own square, posters and text messages are also overwhelming.
People in Tianjin now have large red posters in their hands.
"Red weekend? Ten billion subsidies?"
Someone's head is filled with question marks.
"Ten billions of subsidies! Really tens of billions of subsidies! Look at the dress from the Jinxiu Group above. The original price was 388, but after the tens of billions of subsidies, it turned out to be 320! It's a full 68 yuan cheaper! Jinxiu Group's clothes are never discounted.
!”
exclaimed the girl holding the poster.
Wow!
What a great value!
"My favorite sneakers cost 220 yuan after tens of billions of subsidies! Cheaper than JD.com!"
"As expected of the strongest group in this city, they are very courageous! You must go to Huahe Shopping Center on weekends to take a look!"
People looking at the poster sat together and discussed it seriously.
Among the people of Tianjin, this powerful propaganda poster began to spread.
Word of mouth is the best reputation in the world.
…
Jinmen, Guangying Group.
"What the hell! The people of Huahe Group are so good at boasting! A company with a market value of less than five billion actually provides tens of billions of subsidies! Isn't this bragging! Do they have that much money in subsidies?"
Zhu Dazhi, general manager of Guangying Group, angrily slapped the poster on his desk.
"This is simply bragging! Should we report it to the industrial and commercial department?"
Ye Feng stood there and echoed.
"Report it! They have lowered the previous price. How do you report it?
Is there any evidence? This is not illegal.
Besides, when we do promotions, what should we do if others report the same thing!
Have the people transferred from the headquarters arrived?
We have already been taken advantage of!"
Zhu Dazhi said bitterly.
"Mr. Zhu, the person who is about to be transferred is the president's third son... we can't take action unless he comes... so..."
Ye Feng raised his head and said.
"What about the president's son..."
"Hey... ok, ok, you can go out."
Zhu Dazhi waved his hands in annoyance.
Ye Feng retreated.
At this time, Huahe Group was already very busy.
After working as a hands-off shopkeeper for a long time, Wu Yao finally began to personally monitor the goods and prepare all the locked hot-selling goods.
Nothing can go wrong.
We must fight this battle fully.
Win the final victory.
Regarding managing invoices, she directly called four financial administrators from the company headquarters.
These four people will definitely keep an eye on fixed-amount invoices and self-operated invoices to prevent any mistakes.
…
Zhang Haidong is also busy.
He is no longer as busy as usual.
It's about supervising all the company's stores.
He sat in a car specially provided by the company and carefully inspected each shopping mall.
He needs to comprehensively observe the passenger flow of each mall, and then decide the sales orientation of the event and the setting of new checkout counters based on the sales and passenger flow distribution of the entire mall.
Such busyness is extremely draining of energy because it requires intense attention and analysis.
I can't even eat my meals on time.
After a lot of exertion, he was almost exhausted.
By the time I get home in the evening, it's usually after nine o'clock.
His legs were all weak and it was extremely painful for him to climb stairs.
When he walked in and saw his lively daughter, he didn't even have the strength to hold her up.
"You've been working overtime so late lately, husband. Drink more chicken soup to replenish your health."
Du Jing felt distressed for no reason when she saw Zhang Haidong, who worked overtime until late every day and didn't come home until late.
Even though she was tired from working in the grocery store, she took the initiative to take on more housework.
Just to allow Zhang Haidong to rest for a while.
Zhang Haidong drank the chicken soup in big gulps, then washed himself roughly, and then lay down in bed.
"Husband, do you want to relax..."
The only answer to Du Jing was Zhang Haidong's snoring.
He has fallen asleep.
"Fool. I am so happy to marry you!"
Looking at Zhang Haidong who was sleeping soundly, Du Jing kissed him gently on the face, then lay in his arms and fell asleep.
…
"Today is Friday and we will open tomorrow. Is everything done?"
Wu Yao asked seriously.
"I have done everything I should do. I have done everything I can, including sales guidance, positioning at the checkout counter in the mall, etc."
Zhang Haidong said and handed over his diary.
Looking at the densely packed diary, and looking at Zhang Haidong with panda eyes, Wu Yao said immediately: "You have worked hard these days. Don't worry, the event is done, and I will not treat you badly in terms of money."
"fine."
Zhang Haidong just yawned and said.
"Okay, then you sit in the office for a while, and I'll go communicate with the leaders above."
Wu Yao said and walked towards the general manager's office.
Due to being too tired, Zhang Haidong fell into a deep sleep.
When I woke up, it was already dark.
"Go home and have a good rest. If that doesn't work, just add some wolfberry. The two-day event is also the highlight, and you need to work harder."
Wu Yao's attitude unknowingly became much better than before.
"Okay. I will definitely arrive early."
Zhang Haidong wiped his saliva before getting up and going home.
…
The event has already started.
Red weekend, tens of billions of subsidies!
Zhang Haidong stood at the entrance of the mall, quietly watching the consumers walking into the mall.
From the moment it opened in the morning, many people had rushed over in advance to participate in the 10 billion subsidy event.
There are people of all ages.
Looking at these people, Zhang Haidong couldn't help but clenched his fists.
Customer flow is the source of your confidence.
Even if only 20% of people consume, the battle will be won.
But the reality was beyond his expectation.
The number of consumers is far more than 20%...
At least 70% of people come here for the tens of billions of subsidies!
"It smells so good! I bought two outfits in a row, and now I have spring clothes!"
"This is much better than the one from Guangying Group. It's a real subsidy!"
"As expected of a large Tianjin group, they are courageous!"
Consumers happily bought what they liked, and after checking out as quickly as possible, they went out bustlingly.
In addition to some old customers and members of Huahe Group, there are also many customers from Guangying Group!
The things in everyone's hands and the expressions on their faces all proved two words - it smells so good!
That’s right!
The law of true fragrance discovered by the great philosopher Wang Jingze in the 21st century!
Applies to everyone!
What customer loyalty, what member retention rate.
In front of the true fragrance law, everything turned into ashes.
It truly makes consumers feel the benefits!
Wu Yao was nervously watching the sales in the office. Just after noon, the total sales had already exceeded the usual weekend sales!
Moreover, this sales volume is still rising horribly!
"Now can you calculate what our profit margin is?"
Wu Yao asked.
"Okay, Mr. Wu. Please wait a moment."
It didn't take long to calculate it.
"Mr. Wu, our food profit margin is currently 23% and clothing profit margin is 26%. They are both within the normal level and very stable."
The statistician under his command said seriously.
Today’s sales will definitely break the record!
With such a large flow of people, the food profit margin can still be 23%?
Just two points lower than the usual promotion’s 25% profit margin!
Zhang Haidong!
You are truly my lucky star!
If it can stabilize, it will not be difficult for Huahe Group to turn around!
Wu Yao suppressed her excitement and said: "You guys keep watching, I will come in and check at any time."
She walked out excitedly and looked at the bustling shopping crowd in the mall.
This battle will definitely be won!
…
Zhang Haidong finally returned home after a tiring day.
Even climbing to the second floor is a test for him.
"Husband, why are you so tired?"
Du Jing was extremely distressed.
"I'll get you some hot water. You can soak your feet and take a rest."
"It's okay, no need. I'll eat first and go to bed first."
Zhang Haidong no longer even thought about soaking his feet.
After simply filling his stomach, he lay down on the bed again.
He didn’t know whether the sales would break records or not…
He doesn't want to know anything...
I just want to have a good sleep...
…
"What was the self-operated sales yesterday?"
Wu Yao arrived at the company early in the morning and asked.
"14.4 million..."
the statistician said.
"How many?"
"14.4 million, President Wu."
The statistician continues to answer.
Broken... broken sales record?
Wu Yao seemed unable to believe it. He pinched himself quickly. It hurt!
Not in a dream!
This is self-operated sales only!
You know, even for the most popular Christmas event, the entire Huahe Group's self-operated products only sold less than 3 million.
Yesterday, the self-operated revenue alone was 14.4 million!
With a profit margin of 23%, the gross profit is 3.3 million?
Excluding miscellaneous expenses, the net profit will be upwards of 3 million?
Zhang Haidong!
You are awesome!
You are truly the best gift God has given me!
Wu Yao now impulsively wanted to hug Zhang Haidong and kiss him a hundred times.
Ten billion subsidies, successful!
"Okay, hold on tight and keep watching me."
Wu Yao suppressed her joy and walked towards the general manager's office.
At this time, Zhang Haidong was standing in the shopping mall, quietly watching the people coming in.
There is only a lot more today than yesterday.
Just as he was concentrating on it, a pair of hands suddenly stretched out from behind and covered his eyes.
He subconsciously prepared to throw it down, but seemed to think of something and stopped.
"Relax, Du Xiaoyin."
He said softly.
"Oh, you guessed it."
Only then did Du Xiaoyin let go. She took out the slices of bread and milk from the bag and said, "You didn't have breakfast? I brought it for you. Come, let's eat together."