"What does this mean?" Wu Yao was a little curious.
"You don't understand young people. Although North District is a new district, most of the people living there are students and migrant workers. But you have to know that these people also have entertainment and spiritual needs. Students don't have much income, but they also
Thinking about romance. Although wage earners have income, they suppress fatigue and always find a place to relax. Since entertainment venues are so expensive, wouldn't the opportunity of coffee shops come?" Zhang Haidong raised his eyebrows.
"Zhang Haidong, do you want to die? Who do you think doesn't understand young people?" Wu Yao's eyebrows rose.
Looking at Wu Yao who looked like a tigress, Zhang Haidong was frightened. This woman must be too petty, she is so concerned with every metaphor.
"Continue! Speak carefully." Wu Yao said with a cold face.
Zhang Haidong then sat upright and said: "Since spiritual entertainment is so expensive, we can build a cheap internet celebrity entertainment resort. Let people in the North District think of this place first when they want to relax. Isn't that enough?"
Seeing that Wu Yao was still confused, Zhang Haidong continued: "I searched on the company computer and found that the cost of a cup of ordinary coffee is about five yuan, which does not include the labor cost of the store. But in a coffee shop, the cost of adding
After the store and labor, the starting price is thirty-five yuan a cup. What a huge profit. For ordinary people, who would spend thirty or forty yuan on a cup of coffee for no reason. Isn’t it delicious to eat barbecue and drink wine?
?So, the price has to come down."
Speaking of this, Zhang Haidong smiled mysteriously: "If this is reduced, we will not really lose money. Because most of the people who go in to drink coffee are couples, so we plan an event to give drinking coffee a spiritual symbolic meaning.
They will happily take out the money."
Wu Yao's eyes lit up: "What activity?"
“The first cup of coffee in autumn.”
“First cup of coffee in autumn?”
"Um."
"How do you say it? Let's talk about it carefully." Wu Yao was a little moved.
"Use Internet celebrities and publicity companies to create memes. This meme is: Can you ask me to have the first cup of coffee in autumn at Qingfeng Plaza? You need to use a delicate girl to say this sentence, and then use a sunny and handsome one.
The boy came and handed me a cup of coffee. What do young girls like most? Isn’t the warm man the most favorite? Now I feel a sense of substitution. Then we will do an activity. During the activity, couples will go into the store to drink coffee, not on weekends.
It starts at 9.9 and starts at 18.99 on weekends. Of course, this is the minimum standard. If we sell according to this standard, it can at least be considered a small profit but quick turnover. Then we will change the most expensive coffee in the store to have symbolic meaning.
The number, such as the most expensive one of 298 a cup, is directly changed to 521. Then give a nice and nice name. For example, first love, love deeply, etc." Zhang Haidong said in one breath.
"The price directly increased from 298 to 521, you are really evil!" Wu Yao smiled, but then nodded with satisfaction, obviously having great confidence in this plan.
"Keep talking!"
Zhang Haidong's mouth was a little dry when he said it, and he swallowed and then continued: "What girls love, what they love is vanity. What is vanity? Vanity is that number. They think that only that number is true."
. So when they enter the store and see a special digital coffee with a beautiful name, they will definitely pester the boys to buy it. Boys, on the other hand, can't be romantic, as they will lose face.
We must find a way to pay for it. Then they will leave their names on the advertising wall. In this way, not only do we not lose money when selling a cup of coffee for 35 yuan at 9.9 and 18.99, we also make a profit. Because the lower limit price is only
It has been cut in half, but our upper limit price has nearly doubled. With this price difference, we will make more money than before."
Zhang Haidong said happily, and then gestured: "Unknowingly, those boys will take out this money for the girls they love. After the event is over, we will not only make money, but also our reputation."
It’s out. From now on, whenever a couple drinks coffee, the first thing they think of is our coffee shop. After buying 521 coffee, which costs 35 a cup, naturally it doesn’t feel expensive. This is the herd effect. Mr. Lu Xun once said
A classic saying: When a dog barks at the end of the village, other dogs in the village also bark. But they don’t know why they bark."
Wu Yao nodded with satisfaction, with a smile on her face.
But soon, she turned her head again, squinted and said: "Zhang Haidong, Zhang Haidong, I didn't expect that you are wearing the skin of an honest person, but you are darker than anyone else in your heart. No matter from a business perspective or an emotional perspective, I am attracted by you.
You're very good at it. No wonder I heard Manager Huang say that you married a good wife who is as beautiful as a flower and she will never leave you. Tell me, how many girls have you married! People with bad character,
You can't stay in Huahe Group!" Wu Yao asked aggressively.
Isn’t it just that you are creative and don’t want to praise others? Where do you get so many excuses?
Zhang Haidong left the office as if fleeing.
Wu Yao smiled faintly: "I really saw the right person." Then, she picked up the phone: "Contact me the boss of Full House. I will make a very good plan for her."
…
What happened next was finally easier, Wu Yao no longer criticized herself, and even the most basic work became much easier.
Seeing that his daughter is about to start kindergarten, Zhang Haidong is also counting the days when wages are paid. When the wages are paid, he must buy a new set of clothes for his daughter. He must not let her go to school with her friends.
I lost face in front of me.
The days are getting more and more promising.
After thinking about it, Zhang Haidong fell into a sweet dream.
He dreamed that he was back when he was an 18-year-old student, cheering for joy in the class. Although he was regarded as a little fool by his classmates and teachers, he was very happy.
No more burden, no pressure...
He's not so tired anymore.
He cherished every happy day...
A message spread inexplicably in the circle of friends of Jinmen citizens: It’s autumn, would you like to invite me to drink the first cup of coffee in Qingfeng Square? Follow the trend and ask! People who love you will naturally understand!
At first, people were curious about why they wanted to drink the first cup of coffee in autumn, but as more and more girls joined in, almost every girl’s circle of friends had this sentence: “Would you like to invite me?”
Am I drinking the first cup of coffee in autumn at Qingfeng Square?”