"Okay! I'll be there as soon as I finish my work!"
Du Dewu agreed.
…
At this time, the Guangying Group is intensely discussing the plan to deal with the Guangying Group.
In addition to reducing profits and increasing publicity advantages, all they proposed were tacky gimmicks.
Liu Zhen frowned tightly.
These people are all graduates of majors.
They are stable enough in their work, but their thinking has been limited within a framework.
It's not too difficult to come up with good ideas that will surprise you.
After the meeting for a while, Liu Zhen waved his hand and let everyone disperse first.
"Brother Zhen, the money is already in place. Now after a wave of marketing, Huahe Group has stopped its decline.
It won't be easy if we don't take advantage of the opportunity to kill the Huahe Group all at once, and then it spreads again.
We can’t raise a lot of money every time.”
Duan Guolong said from the side.
"I know! But look at those pustules' marketing plan!
It’s not as good as the tens of billions of subsidies for this high imitation version!
In addition to making customers disgusted, does such fatigue marketing have any other effect?
Don’t you feel bad about spending such a large amount of money without a good plan?
The tens of billions of subsidies for the high imitation version will at least have a chance to slowly kill Huahe Group."
Liu Zhen said with a frown.
"They can't...then there is Zhang Haidong?"
Duan Guolong said with an idea.
"Call him in. I hope to see a creative marketing plan, the kind that can kill Huahe Group with one blow."
Liu Zhen waved his hand and said.
Zhang Haidong walked in.
He had already prepared a plan, and since Wu Yao asked him to try his best, he would definitely not show mercy.
"Sit down, are you ready with your marketing plan?"
Liu Zhen said, pushing a cup of brewed tea over.
Zhang Haidong knew that a conference had already been held here, and judging from Liu Zhen's expression, he probably didn't have a suitable plan.
In Guangying Group, Liu Zhen excluded himself from the inner circle.
Wu Yao is right, you have to go all out to make the other party trust you.
"Ready, Mr. Liu."
Zhang Haidong said, opening the plan.
"I don't need to read it, I want to hear your introduction. I don't want to see the cliché marketing in the market."
Liu Zhen said seriously.
"Won't."
Zhang Haidong opened the plan and then said: "The marketing plan I prepared this time is to compare with friends and establish Huaguoshan."
"Um?"
Compared with other companies, we can also understand what the hell is the establishment of Huaguoshan?
Liu Zhen frowned.
After Zhang Haidong saw his expression, he smiled lightly and said, "Maybe Mr. Liu has been abroad and doesn't know much about the domestic marketing market.
My current plan is based on the rough grain of China's mobile phone technology market.
Marketing must be ruthless, and it must completely defeat the other party in public opinion."
"Hmm. It's interesting. Let's continue."
Liu Zhen became energetic.
Zhang Haidong is finally a bit novel here.
Zhang Haidong straightened up and said: "When talking about my marketing plan, I naturally have to start with the Chinese mobile phone market.
In the initial Chinese mobile phone market, apart from the flourishing foreign brands such as Nokia and Motorola, among domestic mobile phones, only Meizu could compete with foreign companies.
Meizu was founded by five promising young people who came out of Kingsoft Software Company.
The leader is called Li Nan, and the other one is called Thunder Monkey King.
These are the two most powerful tech geeks in the mobile phone market."
interesting!
Is this the history of China’s domestic mobile phones?
Liu Zhen had just returned to China and also knew about this Thunder Monkey King.
Now that Huawei is dead, the mobile phone brand Couliang has already eaten up half of its share through strong marketing.
We are making an all-out attack on the big blue and green companies.
"go on."
"Meizu was at its peak, and in terms of product strength at the time, it had surpassed Taiwan's HTC mobile phone brand.
If Meizu continues to develop like this, it will definitely become the mainstay of China's mobile phone market in the future.
But at this time, Li Nan has always been the president.
It is equivalent to one person holding the power alone.
Where is the Thunder Monkey King?
Unwilling to be inferior to others, after seeing that there was no hope of seizing power, he started anew and created the Coarse Cell Phone brand.
Moreover, at this time, the Thunder Monkey King poached an important person: Li Daqiang.
This is the most powerful person who shaped the subsequent marketing pattern of coarse grains.”
Zhang Haidong continued.
Li Daqiang?
This figure seemed to have retired, and Liu Zhen had no impression of him.
But since Zhang Haidong said this, he must be the founder of the marketing industry.
"Is the point coming?"
Liu Zhen asked.
"right."
Zhang Haidong nodded.
“At that time, Coarse Food had just started and had no foundation. It relied entirely on resources taken from Meizu to assemble and make mobile phones.
Logically speaking, Meizu has a first-mover advantage and a huge advantage, so it would not have capsized.
But at this time, Li Daqiang’s marketing played a huge role.”
Zhang Haidong said seriously.
"What does it do?"
"Compared with competitors, and then completely turned the other party's fans into a navy, setting off a war of rivalry in the technology world.
It was from this time on that the word navy was given a new meaning."