"You mean, let us also brainwash consumers in public opinion?"
Liu Zhen asked, as if he had a flash of inspiration.
"Yes, you are right."
Zhang Haidong said.
“Since then, relying on Meizu’s halo, Couliang Mobile has started crazy marketing.
First, use the so-called cost-effectiveness to open up the market, and then conduct the so-called fever marketing.
It’s not that their products are excellent, but they dare to stand up and compare.
For example, the original Coarse 2s was directly compared to the world’s mobile phone giant Apple.
When I didn't have an advantage in various data, I hired self-media and video bloggers to start dismantling the phone for comparison, and I found out that the price/performance ratio was even better than Apple's.
This kind of marketing made coarse grains an instant hit.
The same kind of marketing goes beyond coarse grains. For example, Sanzhu Oral Liquid was pure glucose with something added...
For example, melatonin: a protein synthesis thing...
For example, Ant Lishen: Not as good as Liuwei Dihuang Pills...
This is not an era where the smell of wine is not afraid of the dark alleys, this is an era where marketing is king and consumers are brainwashed."
Zhang Haidong finished speaking in one breath and took two sips of coffee.
He is not saying that consumers are fools.
But most consumers: buy things without thinking at all...
They don't bother to understand the product at all, but they will gravitate towards the product that is marketed more.
Of course, the premise is that the quality is about the same.
Last year, coarse grains fought against Huawei.
The imported optical kit used by Huawei supports all signal bands...
But it still lost to the so-called linear motor...
People dare to market and tell consumers that my motor is better than theirs.
Can the vibration function of mobile phones be felt by ordinary motors and linear motors?
Didn't feel it at all.
The price difference of two yuan is not a big difference.
Then, castrate the optical kit and signal frequency band, which are invisible to consumers...
Consumers still flocked here.
Shopping malls are like battlefields. Since you can use any means necessary, then it is not a bad idea to use this method to suppress the Hua He Group.
"Then what?
It is good to vigorously market and use our advantages to compare the shortcomings of our competitors.
I’ll buy some self-media and I can do it.”
Liu Zhen nodded and said.
"Public opinion offensive, marketing for Huahe Group."
Zhang Haidong said.
"What? We spend money to market Huahe Group? There's nothing wrong with your brain, right?"
Liu Zhen's eyes widened.
What kind of trick is this?
"Do you know how to cross-dress Zhong? What's wrong with spending some money on them!"
Zhang Haidong said.
"Counter-installation loyalists? Reverse marketing for them? How to do it?"
Liu Zhen's appetite was completely whetted.
"It's just like how coarse grains dealt with Huawei back then!
If there is no patriotic marketing, help them create patriotic marketing.
Directly hire so-called self-media and trolls to help them with marketing, create a network concept, and buy Huawei to be patriotic.
Has Huawei ever used patriotic marketing?
No.
Huawei CEO Ren Zhengfei only uses Apple phones and never uses patriotic marketing when making statements.
But can you stop the trolls?
First praise Huawei's mobile phones, and then do the reverse as long as there are objections.
Immediately beat them into traitors, running dogs, shepherd dogs, and kneeling people.
Put a hat directly on consumers' heads.
In this way, more than half of the opponent's consumers will be disgusted and driven away.
Who doesn’t hate being criticized?
That’s the point of doing marketing for them.”
Zhang Haidong said seriously.
"Damn it! You are so vicious!"
Liu Zhen couldn't help but uttered a curse word.
"Did you also take away the damn Winnie Group in this way?"
Liu Zhen seemed to have reacted.
"No. I just became their benefactor."
Zhang Haidong was in a calm mood.
"really……"
Losing Winnie made Liu Zhen so angry that he couldn't sleep for several days, and finally found the murderer.
Regardless of whether he is a commercial spy or not, Zhang Haidong's forward thinking is beyond the imagination of ordinary marketers.
He has the thinking of a young man, extremely progressive...
There is also a kind of maturity of the elderly, good at learning from experience and lessons, decisive and sophisticated in dealing with things...
He is indeed a genius...
He is full of marketing talents...
However, the conservative Liu Zhen didn't show anything, but waved his hands and said: "Okay, you take the lead and do it according to your own method.
I hope this money is not wasted."
With that said, he walked out.
Perhaps, this is a stepping stone?
Zhang Haidong took a deep breath, then organized the marketing materials and stood up.
He finally started to become more and more mature from being innocent and energetic at the beginning...
Become more and more adaptable to this society.
The means don't matter, as long as the goal is achieved.
All living beings are ants, and as many people are cynical as there are others who are complicit in it.
When I was young, I thought that I was not worthy of the heights of this world. Only after more experience do I understand that only by learning about the dirty world can we defeat the weak and the strong.
this time!
I'm sure to win!
His eyes were firm and he clenched his fist fiercely.
Under Zhang Haidong's arrangement, the entire Guangying Group's marketing department got busy in an orderly manner.
Liu Zhen was not idle either. He personally selected suitable self-media, as well as local short video influencers.
We must strive to use public opinion to completely defeat the Huahe Group in the shortest possible time.
At this time, Huahe Group was still extremely calm, unaware of the catastrophe it was about to face.
…
"Huahe Group is a conscientious enterprise, it is real!"
A huge self-media logo appears in Douyin, Kuaishou and WeChat Moments.
The reason is that an old overseas Chinese living abroad returned to his hometown in Tianjin.
He is a veteran of the Kuomintang during World War II and has been living in a foreign country.
Come back now and the leaves will fall back to their roots.
For decades, he had always wanted to eat Guobaorou and Liuyuyu from his hometown, so he bought them at the Huahe Group's shopping mall.
It tastes very good and the meat is tender!
The overseas Chinese man was full of praise!
call!
People who love gossip flock here!
The overseas Chinese are back!
conscience!
Full of praise!
Under the powerful marketing of self-media, word of mouth began to spread in Jinmen’s circle of friends.
Countless people have spoken about the goodness of Huahe Group.
Huahe Group has good quality!
Huahe Group is conscience!
A big wave of positive marketing, coupled with the return of old overseas Chinese, the pride of China!
Many cadres came to express their condolences in person, and local media were also interviewing old overseas Chinese.
“Mr. Li, this is a free meme! It’s given us a lot of publicity in vain!
Our sales have rebounded quite a bit.
As long as we can seize the opportunity to pursue it and continue to expand publicity, we will definitely be able to reverse the Light and Shadow Group!"
The new director of the sales department came over with a smile and said.
There were voices of praise, what a great opportunity!
Li Si also looked beaming: "Okay, now you go and do another big promotion.
Promote the positive image of our Huahe Group.
How many awards have I won? How conscientious is my work?
We must bring back all consumers!”
"Okay! I'll go right away!"
The marketing director walked away in a hurry.
…
"Zhang Haidong, our sales have dropped by seven points."
"Continue marketing. Tell those self-media to market in a conscientious and patriotic direction.
If you don’t buy anything from Huahe Group, you don’t love Huaxia.
Tie consumers and patriotic marketing together.
The higher I want her to climb, the harder she will fall!"