"If we want to talk about these two pieces of marketing, let's start with the consumer groups. Whether it's women's clothing or children's clothing, who are their main consumer groups? Yes, they are all women. As women in the new era, they have
When you have the same employment opportunities and family status as men, you need more power to match your family life. Generally speaking, women are sensitive and expressive animals, and they need to express themselves in some ways.
Show your heart. Men, on the other hand, are born with thicker nerves and cannot take care of women in details. At this time, shopping is the most convenient way."
As Zhang Haidong said, Yang Wanmei's eyes lit up. It was very novel to start with psychological issues.
"Shopping allows women to freely match their family life and build their own aesthetics and outlook on life on the family. This sense of satisfaction is one of the important components of family harmony," Zhang Hai said,
Snapping his fingers: "So, when grabbing consumer groups, we must firmly grasp women in our hands."
"Yes, you are handsome and understand women's psychology very well." Yang Wanmei smiled charmingly.
Zhang Haidong blushed and felt embarrassed: "At this time, we talked about our long-term marketing. What women lack most in life is a sense of expectation! What they look forward to are small surprises, small romances, those sweet and greasy things
A sense of pampering and care. For example, during the 521 festival, send her a 521 red envelope. Or, for example, when the weather is cold, give her a cup of warm coffee. These can satisfy their psychological needs.
A small sense of anticipation and satisfaction.”
"In 1987, several chocolate companies in Japan hired Dr. Laiken, a famous psychology professor. Dr. Laiken told them through investigation that they could do a grand far-reaching marketing campaign. Promote couples to spend time together.
Giving chocolates as a token of love on Valentine's Day has penetrated this concept into the expectation psychology of young women. When these young women develop a habitual sense of expectation and satisfaction, chocolate on Valentine's Day will represent love. After ten years of
Marketing, throughout Japan, and even the world, the most expensive gift on Valentine’s Day is no longer roses, but chocolates.”
"Not bad, not bad!" Yang Wanmei clapped as she listened to Zhang Haidong finish telling the story.
"Then tell me, what should we do to form this kind of export marketing mentality, so as to make a steady stream of money."
Zhang Haidong smiled confidently and continued: "It's easy. After Jingxiu Group enters the mall, women's clothing will be strictly divided according to age groups. It cannot be said that as soon as people enter the store, they will be separated from teenagers.
There are girls to 50-year-old aunts, it’s too complicated. As a young man, I will only go into young people’s stores to look at the styles of clothes, and I will never go into old people’s shops to look at clothes. Let’s go.
It is a high-end route with precise positioning, rather than being mixed with all kinds of miscellaneous products and sold together like those in the market, which is too cheap. I think you should be more familiar with this positioning."
"That's right, keep talking."
"Then we advertised separately. For people of a certain age group, certain styles will have big discounts during a certain period of time. For example, on Valentine's Day, the seventh day of July, young women's clothing will have discounts. And when it comes
During the Double Ninth Festival in September, there are discounts on clothing for elderly women. This is separated according to age groups and precise positioning of groups, giving these women a sense of anticipation for the festival, which will definitely be better than those who do big price reduction gimmicks every three days.
The effect will be much better. When you really create a festive atmosphere, other businesses will just follow you and eat leftovers." Zhang Haidong explained.
Wu Yao was already looking at Zhang Haidong with admiration.
She knew that Zhang Haidong was a piece of rough jade, but she didn't expect that he was so powerful! Not to mention Guderi University, even Harvard University believed it!
"It's really perfect!" Yang Wanmei also sighed in surprise.
Zhang Haidong hurriedly coughed twice to cover up, fearing that if he received any more praise, he would instantly become levitated, and then continued: "Lifestyle marketing is even simpler. To put it bluntly, it means getting close to the atmosphere of life and bringing the atmosphere of fireworks into the atmosphere.
In marketing, we have already won."
"Oh? How do you explain this? It sounds simpler than long-term marketing." Yang Wanmei asked.
"Yes, this is very simple, you don't even have to pay for it yourself." Zhang Haidong smiled.
"Speak quickly!"
"This is about children. As the backbone of a family, their weight is well-deserved in the entire family. Both parents and grandparents will wholeheartedly invest money in their pockets for their children. We vigorously promote quality education.
What is the biggest difference between today and the previous stick education?" Zhang Haidong said and suddenly asked Yang Wanmei.
"More encouragement and less sticks?" Yang Wanmei said a little unsure.
"That's right!"
Zhang Haidong snapped his fingers again: "Quality education is to encourage children more psychologically, so that children can grow up in an atmosphere of excellence and encouragement. In these schools now, in order to create an inspiring atmosphere, each child is given a certificate.
Everyone has it. This kind of certificate is like tatters. It is bought with money and written on it. It no longer has any motivational meaning. Incentives need to be separated into different levels to make people motivated to fight. Since they don’t have
, then our opportunity will come.”
"Are you saying we hold activities to motivate children? If not everyone has a certificate or something, will it cause resentment among parents..." Yang Wanmei said worriedly.
"No. If the incentive policy loses its sense of hierarchy, that would be something parents would be sad about. It would be like those indiscriminate certificates."
After a pause, Zhang Haidong continued: "Today's teachers don't care about anything in school. Parents have to help their children do their homework after work. In addition to going to work and taking care of the family, where do you have time to take your children out to relax?
! Our opportunity is right here. During the holidays, organize some fun activities that are close to children. For example, you can win big prizes by guessing riddles, winning big prizes by drawing, and winning big prizes by dancing. And so on... Although it is announced that it is a big prize
, but the highest prize is a set of children’s clothing from our Jinxiu Group.”
"When the time comes, choose a set of children's clothing with medium price and high quality, and then use it as prizes to reward those children who rank high. As for those who do not rank, they will all be awarded as excellence awards, and Yiwu Small Commodity City will give away small toys for two yuan each as gifts.
One piece, and then give those parents a coupon. A coupon dedicated to the children's clothing store of Jinxiu Group. In order to motivate their children, parents will definitely buy a new set of clothes for their children, comparable to those children with rankings. By then, children's clothing
Sales volume has been rising rapidly!" Zhang Haidong said, his eyes glowing green.
"Your creativity is simply perfect! Thank you very much, Mr. Zhang!" Yang Wanmei stood up with a smile on her face and held Zhang Haidong's hand tightly.
"Ah, it doesn't matter, this is what I should do. As for choosing the location of the store and your own marketing strategy, it's all up to you to take care of it." Zhang Haidong said modestly.
"Okay, no problem. If possible, I would like to invite you to work at Jinxiu Group directly." Yang Wanmei said jokingly.
When Wu Yao saw it, he started to poach people?
He hurried forward and held Yang Wanmei's hand: "There will be no problem, you can rest assured. Manager Yang, can we sign this contract today?"
"Sign the contract today. By the way, if we hold an event at that time, can our Jinxiu Group invite Mr. Zhang to do the planning? You won't not provide follow-up services, right?" Yang Wanmei said with a smile.
"No. For the entire marketing department, you can choose whoever you want at that time. Our Huahe Group will provide follow-up services. Manager Yang, if you sign the contract, we will go upstairs to find our general manager to talk to you." Wu Yao said.
, and invited Yang Wanmei upstairs.
Before going out, Yang Wanmei asked Zhang Haidong with a smile: "Mr. Zhang, you understand women's psychology so well, I guess you have won over many girls."
Zhang Haidong smiled awkwardly and did not answer.
When they left the office, they let out a long sigh of relief.
If Manager Yang had come in just now to check his true academic level, he might have exposed the secret a long time ago. Fortunately, this dress saved him. It's great to have money, and he can get away with it.
As for the marketing theories just now, they are all my understanding and fantasy about love in high school, and they were all written into the planning book. Now it seems that I can capture the psychology of those customers.
God is really helping me!
If you sign this big customer, how much bonus will the company give you?
From what they said, this is the company's most important customer of the year, and it should be much better than the previous coffee shop where they had their first cup of coffee in autumn.
Can I have 10,000? Zhang Haidong boldly guessed a number. If I can have 10,000, I will buy two new beds at home and buy a big electric heater to keep my daughter and Du Jing warm.
and winter.
Isn't that small home the motivation for all my efforts?
Zhang Haidong fantasized beautifully.
"What are you thinking about?" Wu Yao walked in and slammed the table, and then said: "To celebrate the company's official signing of the Jinxiu Group, there will be a cocktail party at the Shock Bar tonight. I have already chosen my dance partner, and it's you. Be good to me
Take a rest, I’ve been nervous for so long, let’s relax tonight.”
"My home is in the North District, far away from here, supervisor. If you don't go, I won't go. I have to get up early in the morning to send my daughter to school." Zhang Haidong scratched his head and said.
"Ouch, you're starting to sound serious." Wu Yao moved her face closer: "You understand women's psychology so well. Please tell me, how many girls have you fucked?"