"Um, construction, victory, you guys eat first, I'll go to the venue."
Secretary Lin called to see him, and Xu Shiyan had to go, so naturally he didn't have time to eat with everyone.
What was said on the phone just now could be heard by Zhao Jianshe and others.
"Third brother, please do your work first, the work is more important.
We don't need you to take care of us. We are not outsiders. We should eat and drink and wait for you to come back." Everyone said hurriedly.
Xu Shiyan put on his coat and hat, went out, got on his bicycle, and went straight to the venue.
On the way, I saw children climbing a plow in front of the weather station.
"Secretary Lin, what did the province say? What is the specific status of the order?"
Xu Shiyan came to the field department and went straight to the secretary's office on the second floor.
When he walked in, he saw that Lin Qiyue and several other deputy directors were there. Xu Shiyan didn't hesitate and asked directly.
“Didn’t the honey tablets we shipped come with cola from that beverage factory?
As a result, a foreign businessman came to contact us to discuss the order. They said that for the first batch, they would order 50,000 pieces each of Ginseng Flower Coke and Ginseng Coke, each packaged in twelve cans.
Because our export authority was insufficient, the other party did not contact us directly, but first contacted the province.
The other party also wants to order mineral water. I came to you to discuss the export pricing and the mineral water."
Lin Qiyue briefly explained what happened.
"Now the merchants are waiting for our quotation, and the province is asking us if there are any difficulties in the production of mineral water.
If we can't produce, the province will arrange for someone to come over."
It goes without saying that the meaning behind these words is clear, and some people looked at it with jealousy.
"Secretary Lin, there is definitely no problem with mineral water. We just need to add a filling production line to customize mineral water bottles.
But for this mineral water, the production volume must be controlled. The rare thing is the most precious thing, so we cannot produce too much.
Moreover, our main products are ginseng cola and ginseng flower cola, which have high added value." Xu Shiyan pondered for a moment before saying.
The mineral water line was not originally planned to be used so early.
In fact, there are many natural active mineral water sources in the Changbai Mountain area, which are rich in various natural minerals and are all high-quality drinking mineral water.
But how to develop it requires a long-term plan, and it should focus on high added value.
Simply producing a bottle of water doesn't make much sense.
How much does a bottle of water cost? Exported water like this is better, with nice-looking and high-end packaging. It’s not a problem to sell 500 ml of water for more than ten yuan.
Ordinary plastic bottles of mineral water in later generations cost one or two yuan a bottle. The profit is indeed not low, but it cannot drive other industries, so it is not the best choice.
"Um, has anyone calculated the production costs of the two colas? How much can be calculated specifically?"
Xu Shiyan is more concerned about these two drinks. After all, they are participating in the market, and the most important thing is to develop ginseng-related industries.
"Well, I've calculated it with someone. The cost of ginseng flower coke is more than 70 cents per can. The cost of ginseng cola is a little higher, but it's not more than one yuan."
After all, it is a drink, and the main body is still water.
Of course, because it contains ginseng flower and ginseng ingredients and is packaged in cans, the cost is much higher.
How much does a bottle of soda cost these days? It costs 25 cents, of which 5 cents is the price of the bottle.
In other words, a bottle of soda actually costs 2 cents, and the cost price is even lower, just a few cents.
As for the drink Jianlibao, which is also in a can, the price at this time is probably more than one yuan, and the cost may be only more than 50 cents, or even less than 50 cents.
This is also the most difficult part for Lin Qiyue. The cost of two kinds of cola produced by one factory is so high. It is really difficult to determine the price.
If it's too high, I'm worried that customers won't want it because it's too expensive. If it's too low, the cost is too high and there's no profit.
Before Xu Shiyan came, everyone was discussing this issue. What is the most appropriate price?
"We were discussing just now, how about we try setting the price at two yuan?"
Lin Qiyue gritted his teeth and set a price that he thought was already very high.
Two dollars? Two dollars is too cheap for Xu Shiyan.
You must know that they are using natural sparkling mineral water. If nothing else, they just want to put that water in a nice-looking glass bottle.
A bottle of not only 500 ml, but 300 ml, it costs about ten yuan at the very least.
There is no reason that cola with ginseng added is cheaper than pure water.
If that's the case, why would they produce cola? Just produce water directly, which costs less and makes more money.
"Secretary Lin, please listen to me on this matter. I'll quote you $45 for a piece of Coke."
This thing is not for the common people in the country to drink, nor can it be viewed with the eyes of ordinary people.
Since it is exported, it must be high-quality products, and high-quality products are priceless.
"Huh? Forty-five dollars a piece? Twelve cans, an average of nearly four yuan per can? Is that crazy?
A foreigner is rich but not stupid, how can he agree to this?"
Several other people in the office were all dumbfounded. Is this a bit of a joke?
The cost is less than one yuan, but it sells for nearly eight yuan? Is this too sinister?
"It's not expensive at all, don't worry, why do you think foreigners order from us?
They don’t have Coke? To put it bluntly, we learned this from others.
Then why would someone order our products if they already have Coca-Cola? Is it because our products are cheap?
Isn't it? It's because our stuff is unique and cannot be produced anywhere else.
Then since it is unique to you, why should you sell it cheaply?"
Xu Shiyan sighed, feeling that these people's ideas still need to change, and they are not pursuing high quality and low prices for everything.
Many times, price represents status. The higher the price, the more scarce it is.
“In addition, the province responded that the amount of mineral water flowing out was not enough.
We can only send out 60,000 pieces in this batch, and we have to wait for the next batch."
Since it is a scarce mineral spring, you can't fix it too much. If it is too much, it will not be rare.
Controlling shipments and engaging in hunger marketing are always the only ways to increase your value.
Lin Qiyue and others were dumbfounded, not understanding what Xu Shiyan meant by this.
Now there are quite a lot of drinks stored in the warehouse of the beverage factory. Even if the first batch totals 100,000 pieces, with hard work and overtime workers, it will not be impossible to complete.
Why do we have to give less? Doesn’t producing more make more money?
"Listen to me this time and see the follow-up reaction. If my proposal doesn't work, let's discuss it separately."
It is an eternal truth that things are rare and valuable. You cannot just work hard and sell goods at all costs when an order comes in.
If an enterprise wants to develop, it must formulate a long-term and sustainable plan.
Instead of setting off a big battle as soon as the blood boils over, and accomplishing some goal in a hundred days.
It's not necessary, it's not necessary. As the saying goes, the road must be walked step by step, and the food must be eaten one bite at a time. Don't be in a hurry.