Chapter four hundred and twentieth there is indeed a problem
On the morning of the seventh day of the first lunar month, Su Weizhong took his clothes and luggage and returned to Donggang by car with Xu Shiyan and others.
As soon as he got home, he received a call from the audience. Lin Qiyue said that he had something urgent to discuss with Xu Shiyan.
When Xu Shiyan heard this, he hung up the phone and hurried away on his bicycle.
While pedaling, Xu Shiyan thought that it was time to replace his bicycle and buy a motorcycle.
Motorcycles are so convenient. You can start running and you'll be there as soon as you get out of the car.
I'll go back and ask around to see how motorcycles are sold, and think of ways to buy one.
The biker arrived at the venue and saw Lin Qiyue, only then did he know what was going on.
It's nothing else, it's their products, the quotations of the two colas, and the other merchants gave their opinions.
As for the price set here, people say it is acceptable, but there is a condition, which is a piece of Coke and two pieces of natural sparkling mineral water.
The packaging of mineral water should be high-end, the more beautiful the better, and the price can be more expensive than Coke.
"Xiao Xu, do you think we need to buy mineral water filling equipment quickly?
Also, the packaging needs to be high-end and beautiful, why is this thing so beautiful?”
Lin Qiyue looked at the customer feedback sent from the provincial capital and was confused. How should this thing be fixed?
At the time of the quotation, Xu Shiyan deliberately quoted a higher price.
Coke is also available abroad. How much does Coke cost elsewhere? No matter how expensive it is, it is still cheaper than theirs.
Yes, Ginsengchang produces this product, which contains the active ingredients of ginseng flower and ginseng, and it is also made from natural sparkling mineral water.
The quality is indeed better than ordinary cola, and can even be said to be a health product or functional drink.
But the ex-factory price of this thing is forty-five US dollars a piece. After including the shipping fee and the other party’s promotion and sales expenses, how much will it cost?
How can such an expensive Coke compete with foreign Cokes? How can it open up sales?
But as soon as this feedback arrived, Xu Shiyan immediately understood.
What those foreign merchants want to sell is not Coke at all, their main purpose is mineral water.
Natural sparkling mineral water, which many manufacturers boast, is actually artificially added with soda bubbles.
Genuinely natural, additive-free sparkling mineral water is very rare.
Those people proposed that one piece of Coke should be paired with two pieces of water, and the purpose was to promote the water at a high price. As for the Coke, it would be fine without losing money.
This is the wrong path. If we follow the other party's path, they will easily fall into an embarrassing situation.
The production of Coca-Cola requires a lot of work including the formula and materials. In the end, the sales are not as high as selling water directly, and the profit is not as much as selling water directly.
What will happen? Even the people at the beverage factory will probably think that Coke is a crappy product.
Just pour water and take it out for takeout. It doesn’t take any effort and you can earn a lot.
Then the deep processing industry of ginseng that they have worked so hard to develop is likely to be killed immediately after it has just started.
"Secretary Lin, let's reply like this.
The price of a piece of Coke can drop by five dollars or even a little lower, but we have two pieces of Coke with one piece of water."
Foreign merchants want to make this water into a high-end consumer product similar to luxury goods, so this water is the key.
Before the cola market opened up, Xu Shiyan had to use water to lure those merchants, and he would never be able to ship so much.
"No, Xiao Xu, what are you doing? Why can't I understand?
If we take the initiative to lower the price and reduce the shipment volume of mineral water, won’t we make less money?”
Lin Qiyue felt that his brain was becoming less and less powerful. What kind of medicine was Xu Shiyan selling in the gourd?
Xu Shiyan could only explain it to Lin Qiyue bit by bit, breaking down all the twists and turns and explaining it clearly.
"Secretary Lin, if you think about it this way, in order to get the mineral water, they have to ask for our Coke.
So after they buy Coke, they have to sell it, right? As long as they find a way to sell it, they will slowly occupy part of the market.
The foreign market is so big, we can't eat it all. As long as we maintain a certain balance between the spring water gush and the sales volume of our factory, that will be enough.
To be honest, no matter how much there is, there is no place for us to get this water."
External constraints dictate that their Coca-Cola must be priced at a high-end price, and it cannot become an ordinary consumer product.
"When our beverage factory is on track and our Coke has gained a bit of a reputation, we can also try to produce domestic models and compete for the domestic market."
The domestic market cannot be considered for the time being.
With the current domestic consumption level, a bottle of soda costs 25 cents, and there are still people who are reluctant to drink it.
Who is willing to spend so much money to buy a can of ginseng flower cola and drink it back? What if you can go to heaven after drinking it?
Chinese people have always paid attention to practicality. The so-called high-end atmosphere and class are, to put it bluntly, mostly just fancy.
In China, there is definitely no market for this in the past ten years anyway.
If you want to develop the domestic market, you can only use another version, which uses the same production process as ordinary Coke without using this natural mineral water.
Let’s talk about this matter slowly, don’t rush it.
"There is one more thing to do now, which is to quickly design the packaging of mineral water. People want high-end and classy products, so we have to figure this out."
What gives Xu Shiyan a headache is how to design the outer packaging of mineral water.
It is not a small problem to think that it is expensive at first glance and that it is a good thing at first glance.
Xu Shiyan found it a bit difficult, but for Lin Qiyue, it was even more confusing.
In his opinion, what kind of flowers can be made out of that glass bottle? It’s just like a soda bottle. How high-end is that thing? How beautiful is it?
"Okay, let's find someone to have a meeting." Xu Shiyan knew that he couldn't explain this matter to Lin Qiyue.
So we directly called people for a meeting. This time, it couldn't just be the technical department, but also the stage designers from the cultural troupe and the publicity officers from the labor union.
After all, these people have some artistic talent, so they can brainstorm ideas.
In addition, Xu Shiyan specifically called out to Han Liwei's daughter-in-law, his younger sister Xu Shiqin, to come over as well.
Why? Because Xu Shiqin is a woman, and she majored in clothing, so she has some talent in design.
In this way, the relevant personnel were called to the field meeting room, and Xu Shiyan explained his thoughts and ideas.
Paper and pens were given to everyone, and they were asked to think about it and draw on their own.
Not only the bottle design, the trademark, the pattern on the bottle, etc., we all have to come up with a plan.
Not to mention, the power of the masses is huge, and there are some really good ideas.
Xu Shiqin designed a bottle that is thin in the middle and thicker at the ends, a bit like a beautiful woman wearing a long skirt.
Xu Shiyan thought it was good, and added some suggestions, making the bottle cap into the shape of a golden crown.
Looking at it this way, she really looks a bit like the queen in Western fairy tales.
As for why the bottle cap is designed as a crown, this matter has to be told from the story compiled by Li Chengrong and others.
When writing product introductions before, Xu Shiyan said that he should write up some folklore or stories.
Li Chengrong, who was capable of those people, made up a story about King Han who went into the mountains and fell ill, and drank the spring water to save his life.