On the first day of the new year, the Xu family has never stopped living.
Neighbor leaders, relatives and friends, colleagues from Xu Shiyan’s work unit, and cadres in the town.
This wave of people sat there for a while and then another wave came in again.
On the second day of the Lunar New Year, Han Liwei and Xu Shiqin brought their children back, and the whole family got together again to have some fun.
Xu Shiyan took the opportunity to take another photo of everyone.
This is a serious family portrait. No one in the family is missing, everyone is present.
When they got up early on the third day of the lunar month, Xu Shixian and the others followed their wives back to their parents' homes. Xu Shiyan and Su Anying also took their four children back to Su's home.
Today, five of the six Su sisters live in Donggang, and only Qin Meiling lives in Hunjiang. All six sisters are living a good life.
At this time in the last life, Qin Meiling's man, Sui Hongzhi, had already contracted the Hunjiang Department Store. He was rich, had a third son outside, and was divorcing Qin Meiling.
As a result, in this life, I don’t know why Sui Hongzhi stopped and lived honestly with Qin Meiling.
The couple had a good relationship, and Sui Hongzhi was particularly enthusiastic about his father-in-law.
In this regard, Xu Shiyan didn't have much idea, and Su Weizhong and Han Cai'e, who were not separated from the best, also became troubled.
After the third day of the first lunar month, Xu Shiyan never stayed at home.
On the fourth day of the Lunar New Year, leaders from the Ginseng Industry Company and the Forestry Bureau gathered together for a drink.
At the wine table, Xu Shiyan proposed to set up a solid wood composite flooring factory in Songjianghe.
When the Forestry Bureau heard this, they became interested and insisted on adding some.
Xu Shiyan did not refuse. The specific cooperation matters will be discussed slowly later.
On the fifth day of the first lunar month, Xu Shiyan was called to the county by Chang Hongfa. It turned out that Guan Enxue, Lin Qiyue, and Chen Jianzhang were all in the county.
It happened that this group of people got together and chatted for a long time.
In particular, there was an informal discussion on the development of the ginseng industry in Fusong area and even Hunjiang area.
“In the future, our ginseng will be high-quality, branded and high-end.
We can no longer develop mass-produced goods because they cannot be sold at high prices." Xu Shiyan took the opportunity to express his views.
“The first one is to liberalize the contracting of mountain forests and develop understory ginseng.
Our farm had tried this before, but our farm didn’t have its own mountain, and the ownership of the forest land didn’t belong to us, so it was abandoned later.”
“There is still great potential for understory ginseng, but of course it will take a long time.
Therefore, it is best to cooperate with the contracted river section to breed forest frogs, cold water fish, plant some medicinal materials, etc., so that you can earn income in the early stage.
This requires the cooperation of the forestry department.
We can't keep up with Ji'an here, and over there in Huanren, people there are all Ziliu Mountains, and they can do whatever they want."
The development cycle of understory ginseng is long, and it usually takes more than ten or twenty years to see benefits, so the contract period must be long, otherwise it will be useless.
“Another one is the development of low pesticide residue ginseng.
There are too many pesticides used in our ginseng industry today that contain drug residues, which is why many sticks cannot be sold at high prices.
This is also the reason why the mallets we participate in are always selling well.
Brother Lin knows that since I arrived at the venue, I have been advocating not to use pesticides such as BHC, DDT, chlordane, pentachloronitrobenzene, and phorate.
Our ginseng was tested and found to have no harmful residues, so the quality is guaranteed.
This matter must be regulated as soon as possible, and the name of Changbai Mountain’s pesticide-free ginseng must be known, and the price can go up.”
These are things Xu Shiyan has been thinking about since the accident last fall.
“I have always emphasized the need to control the rapid development of ginseng before, and I still say that now, the more it is, the less valuable it is.
In the county, policies must be introduced to reduce area, adjust scale, and control development.
Especially those enterprises and institutions that use public money to plant ginseng, try to prevent this kind of thing.
Only by controlling the scale, not growing so fast, and avoiding oversupply in the market can the ginseng industry develop in the long run."
Finally, it's a cliché. Xu Shiyan has suggested it many times before, but the superiors just don't listen.
As long as you can control it, it won't collapse so badly all of a sudden.
"Shiyan, I heard people say that American ginseng is now popular abroad.
The price of that stuff is high, and foreign businessmen only accept it. The second and third ginseng farms have planted a lot of American ginseng.
Do you think our county should also adjust its structure and, in addition to reducing the garden ginseng planting area, gradually develop American ginseng?" Gao Yunfeng had a slightly different opinion.
"County Magistrate Gao, what do you say about this matter? The price of American ginseng is still in the hands of foreign businessmen.
Today he said that the price is high, so we will plant more varieties. But when we plant more and the yield is greater, what if he says we won’t harvest any more? Isn’t this the same trick as our stick?"
Xu Shiyan shook his head. Regardless of whether it is American ginseng or local ginseng, as long as they do not control the price autonomy, they are like leeks in the eyes of capital. People can cut them whenever they want.
Nowadays, seeing how much money can be made from American ginseng, people are flocking to plant American ginseng.
Waiting for the production of American ginseng to increase, it will be all in vain if people say that the quality is not good.
It was like this in the past life. Local ginseng was no longer good, so many people switched to American ginseng.
I did make money in the first few years, but what happened later? Wasn’t it the same routine?
Therefore, it does not matter whether they grow local ginseng or American ginseng. The key issue is that they must have the ability to control the price.
"I have always said that we need to develop into a brand, and we need to build a well-known brand.
The most important thing is to make everyone think of our brand when they think of ginseng and ginseng products.
Just like in South Korea now, whenever Korean ginseng is mentioned, it must be Cheongkwanjang, right?
Obviously they are all the same ginseng, even our red ginseng is of higher quality than theirs, but we just can't sell it to others.
Why? This is the power of brand.”
Xu Shiyan feels that there is a huge lack of ideas in this regard in China, and many people do not pay attention to this aspect at all.
Not to mention anything else, these participating venues in the county all operate independently and have their own trademarks.
In the past, the first hall had the Donglin brand, the second hall had the Chenyu brand, and the third hall had the Ruyunlong brand.
There is no unity at all, and naturally there is no brand effect.
"South Korea pays special attention to these. Whether it is large supermarkets, airport duty-free shops, or even some tourist attractions, they all sell this brand.
I think we should also learn a lesson, concentrate our advantages and develop a local brand, so that we can develop in the long term.
Otherwise, we will always be the raw material base for foreign investors.
People say that the more money they give us, the more money they will get. Who said we are not strong-willed?"
Xu Shixian had wanted to say these words for a long time.
“I mentioned it to the leaders last time, saying that we wanted to develop new cooperatives and form a ginseng association, but nothing happened.
This is the best development path. Only by uniting all ginseng farmers and taking the route of branding and high-end products can we compete with foreign capital."
Therefore, this is the disadvantage of household contracting. The farmers and farmers work independently and their power is dispersed. It is too easy for others to deal with you.