"If you don't understand these things, it's not easy to build a factory or create a brand.

Your mother and I have spent so much effort and invested so much money that Jishengyuan's health products have finally gained a foothold in the market.

Separating the family at this time? Isn’t that asking for death? No, this is absolutely not okay.”

Xu Shiyan quickly waved his hand to signal his son not to interfere blindly.

"Dad, don't be impatient. Listen to me carefully."

Xu Haiyuan did not stop because of his father's objection, but explained to Xu Shiyan with a smile.

"When we were having dinner just now, I listened to Grandpa Guan's wishes, just to let you and my mother control the entire health care products factory here.

This can increase employment.

Nowadays, many companies have suspended operations and production, leaving workers without work.

If we can have a factory with good prospects, it can also help solve part of the surplus labor force, right?"

“I think this is an opportunity. Once it comes, the authorities will definitely provide many preferential policies and strong support.

Secondly, the factory is located in the south, which is not very friendly to the northern market and the transportation cost is too high.

It is better to set up a branch factory in the northeast, so that the two sides can cooperate with each other."

Xu Haiyuan took his time and explained to his father bit by bit.

"Judging from the current situation, even if you don't set up a factory in the Northeast, someone will build one.

We produce the same type of products and compete with my mother for the market and consumers.

If this is the case, then why can't we build our own factory to produce it?

Now the factories in the south have started to develop, and we should take the opportunity to develop the factories in the north as well.

If the North and the South unite and use their advantages, can other small factories be able to do better than you two?"

“When both factories develop, there will definitely be conflicts in resources, market and other aspects.

Even if it doesn't happen, you two can still find opportunities to let it happen and then take the opportunity to separate.

In this way, state-owned enterprises and private enterprises will be separated to avoid possible misunderstandings later.

After the separation, there will be two factories. When the time comes to compete for the market and reputation, they will definitely have to increase their publicity efforts.

If you two are more ruthless, you can file a lawsuit or something to compete for some trademark rights, formula rights, etc.

The more noisy you are, the greater your reputation will be and the more public attention you will attract.

This kind of thing is more useful than advertising."

“In business wars, fighting is the best way to increase popularity and focus on the brand.

It will continuously strengthen consumers' awareness of both brands, thereby guiding consumers' purchasing habits.

Another thing, the fight is about core competitiveness.

In order to win over the other party, both parties will improve their capabilities in terms of quality, price, marketing, etc.

In this way, the products will get better and better, and the competitiveness will become stronger and stronger.

Therefore, many times, on the surface, it seems that the boss and the second child are fighting, but is this not clearing the battlefield and redefining the market order?"

"When you two factories are making such a fuss, the ones who suffer are the small factories that want to follow suit and get a piece of the pie.

By then, wouldn’t it be great to seize the market, increase brand awareness, and solve hidden dangers?”

Xu Haiyuan was still smiling and his tone was very calm, but there was an inexplicable light shining in his eyes, revealing the child's sinister nature.

...Xu Shiyan was dumbfounded. He never knew that marketing could still use this method.

"Who did you learn this from?" Xu Shiyan looked at his eldest son with a puzzled look on his face.

Their son is so smart that he is almost a monster, and the couple have known this for a long time.

But, this is too mysterious, right? A junior high school student knows so much?

"I read it in a book. When I went to the capital, didn't I go to the bookstore and buy a lot of books?

When I have time, I will look through it." Xu Haiyuan shrugged his shoulders with a calm look on his face.

"Dad, let me give you another suggestion. You and my mother need to go to school for further study.

Especially my mother, she never went to school and all the knowledge she has now is self-taught.

If it were left alone, the entire small company would be fine.

Nowadays, the sales of health care products factories are hundreds of millions a year, and it is estimated that they will increase next year. It may be very difficult for my mother to manage them."

“The founder of an enterprise may not have a high level of education, but if he wants to manage a mature enterprise well, he must have a certain amount of cultural accumulation and a keen business sense.

What does the old saying say? If you don’t worry about the future, you will have to worry about the immediate future.

You both should go to school, find a place like a business school to further your education, it will be beneficial."

Xu Haiyuan gave his father advice with a serious face.

Xu Shiyan was stunned and forgot to pack the things in his hands. "Yes, your mother should go to school."

After all, he still has a diploma from the Agricultural University, and he works in a state-owned enterprise. No matter where he is, his superiors will take care of him.

But Su Anying is different. Now it's a cooperation between the two parties, and he is behind it.

If the family is separated in the future as the eldest son said, Su Anying doesn't know what difficulties she will encounter.

That’s not to say that going to school will be 100% useful, but at least it can broaden your horizons and improve your understanding of the market.

All in all, there are still benefits.

After all, his eldest son is still young and is only in the third grade of junior high school. He still has many years to go before he graduates from college and takes over.

During this period, the couple had to maintain the business anyway, because Ji Shengyuan would not be able to continue running the business before their son graduated.

"Well, I'll discuss this with your mother during the Chinese New Year."

Since you want to study, you have to read something good, and you have to plan this carefully.

"Let's go, it's getting late. Let's go down and gather. We have to tell the team leader that we have booked a soft sleeper."

Xu Shiyan looked at his watch and saw that it was getting late, so he ended the conversation with his son.

Just as the luggage was packed, the two of them carried the suitcases downstairs and met the others.

Xu Shiyan met the teacher who led the team, told them about the ticket, and expressed his apology.

The teacher who led the team already knew Xu Shiyan's identity, and then heard that the ticket was given by the secretary in charge. What could they say?

He quickly said it didn't matter, he would just go to the station to refund the original ticket later.

After all participants in the competition arrived, the team leader took everyone on a specially prepared bus and went straight to the train station.

When we got to the place, we refunded four tickets first, and then issued the tickets to everyone.

The group checked in with their luggage and boarded the train. Xu Shiyan led his son and the two teachers straight to the soft sleeper compartment, while the others went to the hard-seat compartment.

.... It takes less than ten hours to get from Hunjiang to Changchun, and there are not so many people taking the bus at night. There will be many empty seats, so just find a place to lie down.

Xu Shiyan and the four of them had a soft sleeper, which was quite spacious.

Xu Haiyuan slept on the upper bunk, Xu Shiyan slept on the lower bunk, and the two teachers slept on the other side.

Once the door is closed, it is a small room, which is isolated from the noise outside and is relatively safer.

It was late at night and no one was in the mood to chat and joke. They all tidied up and lay down, and soon fell asleep.

When I woke up, it was faintly white outside and it was almost dawn.

So I went to wash my face and tidy up, took out ham sausage, instant noodles, tea eggs and a lunch box from my bag, and got some hot water to make a bowl of noodles, which was an easy breakfast.

When six o'clock came in the morning, there were more people on the bus. Many people from around the provincial capital took this bus to go to work in the city.

Before seven o'clock, the train arrived at the station. Xu Shiyan and others got off the train, met up, and left the station together.

The competition is held at the College of Education, and all participating students and accompanying persons should also live there.

As soon as I left the station, I saw someone holding a sign with Xu Shiyan's name written on it.

Is there any need to say that? Guan Enxue must have called the province, and the province arranged for someone to pick him up at the station.

Xu Shiyan said something to the teacher who led the team, and then led Xu Haiyuan and the two teachers towards the receptionist who was holding a sign.

After the other party confirmed Xu Shiyan's identity, he was extremely polite.

"Mr. Xu, the leader knows you are coming and has specially arranged a hotel. Please come with us."

In this way, Xu Shiyan and his party got in the car and went straight to the provincial hotel.

The Provincial Hotel is located in the most prosperous area in the center of the provincial city. It was built in 1958 and covers an area of ​​nearly 50,000 square meters. It has nearly 300 rooms of various types and more than 20 large and small conference rooms.

This place is not suitable for ordinary people to live in. For now, it is only used for entertaining.

It has an elegant environment, complete facilities and convenient transportation.

Moreover, it is on the same street as the Institute of Education, and the distance is not very far. It is very convenient for Xu Haiyuan to go to the competition.
To be continued...