"If you don't understand these things, it's not easy to build a factory or create a brand.
Your mother and I have spent so much effort and invested so much money that Jishengyuan's health products have finally gained a foothold in the market.
Separating the family at this time? Isn’t that asking for death? No, this is absolutely not okay.”
Xu Shiyan quickly waved his hand to signal his son not to interfere blindly.
"Dad, don't be impatient. Listen to me carefully."
Xu Haiyuan did not stop because of his father's objection, but explained to Xu Shiyan with a smile.
"When we were having dinner just now, I listened to Grandpa Guan's wishes, just to let you and my mother control the entire health care products factory here.
This can increase employment.
Nowadays, many companies have suspended operations and production, leaving workers without work.
If we can have a factory with good prospects, it can also help solve part of the surplus labor force, right?"
“I think this is an opportunity. Once it comes, the authorities will definitely provide many preferential policies and strong support.
Secondly, the factory is located in the south, which is not very friendly to the northern market and the transportation cost is too high.
It is better to set up a branch factory in the northeast, so that the two sides can cooperate with each other."
Xu Haiyuan took his time and explained to his father bit by bit.
"Judging from the current situation, even if you don't set up a factory in the Northeast, someone will build one.
We produce the same type of products and compete with my mother for the market and consumers.
If this is the case, then why can't we build our own factory to produce it?
Now the factories in the south have started to develop, and we should take the opportunity to develop the factories in the north as well.
If the North and the South unite and use their advantages, can other small factories be able to do better than you two?"
“When both factories develop, there will definitely be conflicts in resources, market and other aspects.
Even if it doesn't happen, you two can still find opportunities to let it happen and then take the opportunity to separate.
In this way, state-owned enterprises and private enterprises will be separated to avoid possible misunderstandings later.
After the separation, there will be two factories. When the time comes to compete for the market and reputation, they will definitely have to increase their publicity efforts.
If you two are more ruthless, you can file a lawsuit or something to compete for some trademark rights, formula rights, etc.
The more noisy you are, the greater your reputation will be and the more public attention you will attract.
This kind of thing is more useful than advertising."
“In business wars, fighting is the best way to increase popularity and focus on the brand.
It will continuously strengthen consumers' awareness of both brands, thereby guiding consumers' purchasing habits.
Another thing, the fight is about core competitiveness.
In order to win over the other party, both parties will improve their capabilities in terms of quality, price, marketing, etc.
In this way, the products will get better and better, and the competitiveness will become stronger and stronger.
Therefore, many times, on the surface, it seems that the boss and the second child are fighting, but is this not clearing the battlefield and redefining the market order?"
"When you two factories are making such a fuss, the ones who suffer are the small factories that want to follow suit and get a piece of the pie.
By then, wouldn’t it be great to seize the market, increase brand awareness, and solve hidden dangers?”
Xu Haiyuan was still smiling and his tone was very calm, but there was an inexplicable light shining in his eyes, revealing the child's sinister nature.
...Xu Shiyan was dumbfounded. He never knew that marketing could still use this method.
"Who did you learn this from?" Xu Shiyan looked at his eldest son with a puzzled look on his face.
Their son is so smart that he is almost a monster, and the couple have known this for a long time.
But, this is too mysterious, right? A junior high school student knows so much?
"I read it in a book. When I went to the capital, didn't I go to the bookstore and buy a lot of books?
When I have time, I will look through it." Xu Haiyuan shrugged his shoulders with a calm look on his face.
"Dad, let me give you another suggestion. You and my mother need to go to school for further study.
Especially my mother, she never went to school and all the knowledge she has now is self-taught.
If it were left alone, the entire small company would be fine.
Nowadays, the sales of health care products factories are hundreds of millions a year, and it is estimated that they will increase next year. It may be very difficult for my mother to manage them."
“The founder of an enterprise may not have a high level of education, but if he wants to manage a mature enterprise well, he must have a certain amount of cultural accumulation and a keen business sense.
What does the old saying say? If you don’t worry about the future, you will have to worry about the immediate future.
You both should go to school, find a place like a business school to further your education, it will be beneficial."
Xu Haiyuan gave his father advice with a serious face.
Xu Shiyan was stunned and forgot to pack the things in his hands. "Yes, your mother should go to school."
After all, he still has a diploma from the Agricultural University, and he works in a state-owned enterprise. No matter where he is, his superiors will take care of him.
But Su Anying is different. Now it's a cooperation between the two parties, and he is behind it.
If the family is separated in the future as the eldest son said, Su Anying doesn't know what difficulties she will encounter.
That’s not to say that going to school will be 100% useful, but at least it can broaden your horizons and improve your understanding of the market.
All in all, there are still benefits.
After all, his eldest son is still young and is only in the third grade of junior high school. He still has many years to go before he graduates from college and takes over.
During this period, the couple had to maintain the business anyway, because Ji Shengyuan would not be able to continue running the business before their son graduated.
"Well, I'll discuss this with your mother during the Chinese New Year."
Since you want to study, you have to read something good, and you have to plan this carefully.
"Let's go, it's getting late. Let's go down and gather. We have to tell the team leader that we have booked a soft sleeper."
Xu Shiyan looked at his watch and saw that it was getting late, so he ended the conversation with his son.
Just as the luggage was packed, the two of them carried the suitcases downstairs and met the others.
Xu Shiyan met the teacher who led the team, told them about the ticket, and expressed his apology.
The teacher who led the team already knew Xu Shiyan's identity, and then heard that the ticket was given by the secretary in charge. What could they say?
He quickly said it didn't matter, he would just go to the station to refund the original ticket later.
After all participants in the competition arrived, the team leader took everyone on a specially prepared bus and went straight to the train station.
When we got to the place, we refunded four tickets first, and then issued the tickets to everyone.
The group checked in with their luggage and boarded the train. Xu Shiyan led his son and the two teachers straight to the soft sleeper compartment, while the others went to the hard-seat compartment.
.... It takes less than ten hours to get from Hunjiang to Changchun, and there are not so many people taking the bus at night. There will be many empty seats, so just find a place to lie down.
Xu Shiyan and the four of them had a soft sleeper, which was quite spacious.
Xu Haiyuan slept on the upper bunk, Xu Shiyan slept on the lower bunk, and the two teachers slept on the other side.
Once the door is closed, it is a small room, which is isolated from the noise outside and is relatively safer.
It was late at night and no one was in the mood to chat and joke. They all tidied up and lay down, and soon fell asleep.
When I woke up, it was faintly white outside and it was almost dawn.
So I went to wash my face and tidy up, took out ham sausage, instant noodles, tea eggs and a lunch box from my bag, and got some hot water to make a bowl of noodles, which was an easy breakfast.
When six o'clock came in the morning, there were more people on the bus. Many people from around the provincial capital took this bus to go to work in the city.
Before seven o'clock, the train arrived at the station. Xu Shiyan and others got off the train, met up, and left the station together.
The competition is held at the College of Education, and all participating students and accompanying persons should also live there.
As soon as I left the station, I saw someone holding a sign with Xu Shiyan's name written on it.
Is there any need to say that? Guan Enxue must have called the province, and the province arranged for someone to pick him up at the station.
Xu Shiyan said something to the teacher who led the team, and then led Xu Haiyuan and the two teachers towards the receptionist who was holding a sign.
After the other party confirmed Xu Shiyan's identity, he was extremely polite.
"Mr. Xu, the leader knows you are coming and has specially arranged a hotel. Please come with us."
In this way, Xu Shiyan and his party got in the car and went straight to the provincial hotel.
The Provincial Hotel is located in the most prosperous area in the center of the provincial city. It was built in 1958 and covers an area of nearly 50,000 square meters. It has nearly 300 rooms of various types and more than 20 large and small conference rooms.
This place is not suitable for ordinary people to live in. For now, it is only used for entertaining.
It has an elegant environment, complete facilities and convenient transportation.
Moreover, it is on the same street as the Institute of Education, and the distance is not very far. It is very convenient for Xu Haiyuan to go to the competition.
The two teachers who came with Mr. and Mrs. Xu Shiyan were immediately dumbfounded.
Where have they ever stayed in such a good hotel? They usually stay in guest houses when they go out.
How much does it cost to stay here for one night?
"Mr. Xu, isn't it suitable for us to live here? Otherwise, we should go live over at the Institute of Education, so we won't bother Mr. Xu."
Both of them felt uncomfortable. The room was arranged for Xu Shiyan, so it seemed inappropriate for them to stay there.
"The leader knew that Xu always accompanied his son to the competition, and there were two teachers accompanying him, so he specially booked two rooms.
Mr. Xu, the leader said that you have a good rest today. There will be a meeting that you need to attend tomorrow, and there are meetings scheduled for the next few days.
So I have to trouble these two teachers to accompany Mr. Ling in the competition."
Before Xu Shiyan could speak, the receptionist over there spoke first.
When the two teachers heard this, they no longer hesitated.
Originally, they should have accompanied Xu Haiyuan in the competition. This was their responsibility.
They were naturally happy to be able to borrow money from Xu Shiyan, have food and accommodation taken care of all the way, and stay in such a good hotel.
…."Don't worry, Mr. Xu, just leave Haiyuan's participation in the competition to us."
Two rooms were arranged here. Mr. and Mrs. Xu Shiyan stayed in a double suite, which was quite spacious and in good condition.
The two men put away their luggage and took a short rest. Then Xu Shiyan took Xu Haiyuan to visit Chi Hao and others.
The first day in the provincial capital was spent visiting relatives and friends.
The next morning, someone came to pick Xu Shiyan up for a meeting, and also arranged a car to take Xu Haiyuan to the competition.
The provincial physics Olympiad for junior high school students was held at the Provincial College of Education.
This competition itself is to select young talents in advance for high schools to participate in the national and world competitions so that they can be trained with a clear purpose, so the competition system is also modeled after the high school competition system.
It is usually divided into two days. The first day is the theoretical part. The exam takes three hours and the full score is 160 points.
The second day is the experimental part, the exam lasts for three hours, and the full score is forty points.
The students entered the examination room with their examination stationery, and the accompanying teachers were waiting anxiously in the rest area.
Those who can participate in the provincial competition are top students from various schools and even counties and cities, and are the favorites of teachers.
Those teachers were even more nervous than the parents, and they all prayed silently in their hearts, hoping that their students would perform exceptionally well and get good grades.
In the examination room, the children were writing furiously, while outside the examination room, the teachers were rubbing their hands anxiously and walking back and forth, mumbling something to each other.
Three hours is a torture for teachers, children and students.
On the other side, Xu Shiyan went to meet with several major provincial leaders before the meeting.
It is estimated that the leader listened to what Guan Enxue said, so after seeing Xu Shiyan, he started asking about some things about the health care product factory.
In particular, we discussed the phenomenon of counterfeiting and plagiarism in the market and tried to find solutions.
Inspired by his son, Xu Shiyan also figured out some tricks, so he talked a lot with the leader.
He also revealed his intention to build another branch factory in Northeast China.
As Xu Haiyuan expected, the leader was particularly happy when he heard this and promised many preferential terms.
"Okay, that's it, the specific plan, after you discuss it with the old manager, write a detailed plan.
Don’t worry, the province will definitely give you the greatest support and discounts.”
At the end of the conversation, the leader patted Xu Shiyan on the shoulder and smiled.
"Thank you for taking care of me, the leader. I will take care of this matter when I get back. Do it quickly. It must be done well and beautifully." Xu Shiyan nodded quickly and promised.
Just then, the secretary came in and announced that it was time for the meeting. So everyone moved to the conference room to start the meeting.
At the end of the year, there are already many meetings, including various work summaries and reports.
Originally, Xu Shiyan did not need to participate in these, but didn't he come to the province? The leader asked him to participate, what could he do?
Fortunately, he doesn't have to go on stage to speak, he just needs to listen from the bottom, so just listen.
In this way, Xu Shiyan had meetings every day, while Xu Haiyuan went to competitions.
On the eighteenth and nineteenth days, the physics theory and experiments were all over, and the other participating teachers and students all left and returned.
….Xu Haiyuan can also take a break and find two teachers to accompany him and go out for a walk together.
Xu Haiyuan's favorite place to go when going out is the bookstore.
Whenever he finds a book that he doesn't have at home, he will carefully browse through it and select it. If he thinks it's good, he will buy it and take it home.
On the 21st, the chemistry competition started. It was still in the College of Education, and it was still a two-day competition.
The results of the provincial competition will not come out right away, and they have to go back and wait for the results, so after the competition is over in two days, Xu Haiyuan and the others can return.
Xu Shiyan held meetings for several days in a row, and his head was about to explode.
Fortunately, this trip to the provincial capital yielded pretty good results, and several leaders promised many preferential policies.
At the same time, the leader also revealed to Xu Shiyan that he intended to convert the ginseng industry company into a provincial enterprise.
After all, the current ginseng industry company has ginseng farms, ginseng factories, beverage factories, mineral water factories, pharmaceutical factories, health products factories, and daily chemical factories under its subsidiaries.
At the same time, we also have shares in a fertilizer factory, flooring factory, Bingshan Beverage Factory, and Jishengyuan Health Products Factory.
Moreover, each factory is large in scale and its annual profits are considerable.
It should be said that Dongfang Ginseng Industry Company is now one of the best companies in the province.
The ability to earn foreign exchange from exports is unparalleled, and its annual profits and taxes rank among the best.
Now it is still under the jurisdiction of the city, which is a bit unjustifiable.
So what the above means is to transform the municipal Dongfang Ginseng Industry Company into the provincial Dongfang Ginseng Industry Group, with Xu Shiyan as the general manager of the group company.
From municipal to provincial, the company's level increased, and the level of general manager Xu Shiyan also rose accordingly.
This is a good thing. Xu Shiyan certainly has no reason to object. He is eager to do it.
Xu Shiyan estimated that the city would not let it go easily, but since the provincial leaders mentioned this matter, they had a rough idea.
Anyway, the wrangling is a matter of the city and the province and has nothing to do with Xu Shiyan. Whether it is a city-owned company or a provincial-owned company, he just needs to manage the company with peace of mind.
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