Bai Gui is very attentive to selling gourd chicken.
This not only affects his reputation, but also "cleanses" money from unexplained sources. In addition, it is also a way for him to repay his hometown. He has used a lot of family property while studying.
Gourd Chicken restaurant opened near South Gate.
"The gourd chicken is selling so fast now. Now I'm thinking about whether we can expand our store. I've also asked the people in Yahang. I've made an inventory of the surrounding residential land. It will cost about 500 taels. I also need to build three more.
A 2-story western-style building..."
"It's enough to find some people and borrow some money."
Bai Jiaxuan said.
Nanmen is an important cultural and educational place in the provincial capital, so housing prices are more expensive than in other places. Otherwise, in other remote places in the provincial capital, you can buy quite a lot of land for just one hundred taels.
"Uncle, I think you should think about this again."
Bai Gui frowned. In the opinion of the older generation, saving money and building a big restaurant is the idea of most people doing catering. If there is a restaurant, it means high-end. Who doesn't want to do a high-end business.
But in later generations, he saw a successful model of opening a large number of branches without building a restaurant.
This way, the cost is less and the results are quick.
Of course, there are benefits to building a restaurant.
Both models have merits, but Bai Gui prefers the business model of Shaxian Snacks. This business model is more beneficial to him. It can allow a large number of fellow villagers to open branches, which is beneficial to spreading his reputation and can also
Let fellow villagers earn more money.
And opening a big restaurant means that his family, the Bai family, and the Lu family can make the most money. The people of Bailu Village are still trapped in the land and cannot get out.
However, he did not express this idea directly.
"Uncle, it seems that the success of the gourd chicken we sell depends on the auspicious reputation of the white pheasant. If we open a restaurant, we must have at least dozens of dishes and hire other chefs. Rather than doing this, we might as well open a restaurant.
Branch, there are so many spoon-spooners in our village, which one can’t cook..."
"It's safer to just sell gourd chicken. It's not easy to lose money."
Bai Gui suggested.
When opening a small store model, you only need to focus on a few dishes or even just one dish to sell well.
"Okay! If you are knowledgeable, then we will listen to you and lend money to the folks to open a branch."
Bai Jiaxuan and the others were also hesitating, not knowing which model to choose. Opening a large restaurant is a method that has been verified by countless predecessors, and it also brings face to the public, but opening a large restaurant is not an easy task.
It is said that they are spoon cooks. The food cooked by these people is delicious, but it is not as good as professional restaurant chefs.
If you open a restaurant, who knows if you can make back your capital.
As for opening a small shop specializing in gourd chicken, considering the popularity of gourd chicken, it should be a business that is sure to make a profit.
Compared with opening a restaurant, the small store model is more conservative and stable.
"Uncle, let's face it, if we lend money to the folks to open a branch, the interest on the money we lend will definitely be lower than what we get outside. We also need to establish a unified standard for gourd chicken. After the folks have learned the lesson, we can sell it out.
Otherwise, it will destroy our sign!"
Bai Gui then told a few people about the experience of some later generations of fast food restaurants. The decoration does not have to be refined, but it can be grand and upscale, and the pricing should not be too high, so that some common people can save up and have a meal a few days ago.
However, the pricing cannot be too low. If it is too low, customers will be mixed, which will increase management costs. At the same time, the profit will be too thin. Customers must be screened in a targeted and detailed manner.
"People who have read books are different!"
"Well, I heard that there are foreigners teaching in the Normal School. Now that your brother has entered the Normal School, his words are reasonable and well-founded. It's different..."
Bai Jiaxuan and others were also impressed.
What Bai Gui said was clear and coherent, and every sentence made sense, so it was not difficult to understand. They were also wealthy businessmen in the countryside, not heirlooms of poetry and books, but they were also people who had read several books, so it was not difficult to understand these principles.
Soon, after receiving Bai Gui's secret experience, Bai Jiaxuan returned to the village and began to organize the villagers to spread the experience of opening a store. Within ten days, three or four new branches were opened in the provincial capital.
The store is small, the rent is cheap, the taste is good, and the price is right. The gourd chicken made with white pheasant remains popular.
The Shao Shao customers in Bailu Village quickly opened these gourd chicken branches all over Qin Province, drawing on their travel experience.
…
After deciding on the general development route of Gourd Chicken, Bai Gui spent the next few days in the Normal School and the government office.
And the time has come when the government examination is coming.
Early morning of April 19th.
Government examination.
Bai Gui got up in the dormitory early in the morning and picked up the test basket that he had prepared. The advantage of studying in a normal school is that it is not far from the examination room of the provincial examination, which is actually near the provincial government office.
"Brother Bai is going to take the exam?"
Seeing that Bai Gui was about to take the exam, the two people who slept together were a little envious. They were ranked in the middle and lower grades in the school exam this time and were not qualified to take the government exam.
Although they have also determined the number of places to stay in Japan, it is not at public expense, but at private expense. The gap is huge in comparison.
There are certain benefits to getting a job and studying abroad, at least the allowances you enjoy are higher than ordinary people.
"Yes, brother Mingda, brother Huaixian."
Bai Gui greeted the two of them familiarly. His ability to deal with them was far beyond that of his peers. In just one month, although the three of them did not become close friends, they could still be considered good friends.
In addition to Liu Mingda, he also knew the name of another person, Wu Huaixian, the adopted son of Zhou Ying, the richest woman in Qin Province. Liu Mingda and Wu Huaixian had business relationships in their families, so they lived together and kept in touch with each other.
The two of them also take great care of the gourd chicken business. They often order it from their home shop and recommend it to their classmates in school, so there is a steady stream of orders.
This is also normal in doing business.
Price advantage is not necessarily the criterion for purchasing, personal connections are.
By the time we reached the gate of the government office, there were already many horse-drawn carriages and donkey carts blocking the passing streets. Candidates were gathering from all over, and it was gradually becoming crowded.
Lanterns illuminate one after another.
"Have the candidates from Xianning County School arrived? If so, go this way!"
Someone shouted loudly.
"Study in Chang'an County? Have you come yet?"
"If you have learned from Huxian County, come here quickly, I'll send you."
There was constant noise.
The government examination refers to candidates who have passed the county examination in the counties under the jurisdiction of Xi'an Prefecture, as well as top students from some higher schools and academies, so they start to enter in batches in front of the government office.
Bai Gui was planning to walk towards the team in Zishui County.
He entered the Normal School midway, and there was no place for him in the Normal School. Besides, he was the head of the Zishui County Examination, so it was impossible for him to miss the exam.
The yamen servant saw him.
Bai Gui worked in the government office every three days, and he was also very good at being a good person. He would also bring some food to the government officials when he came, and they all knew each other when they came back and forth.
"Zhang Xishu has already given instructions, let me take care of you. Master Yin has said that he will wait for the exam to start elsewhere. Please come here with me..."
The government servant carrying a tall lantern said very enthusiastically.
