What puzzled Su Nan was how Wang Ziye knew about this matter. It was a bit unscientific.
There are not many people who know the truth, probably Li Daqiang. Su Nan asked Li Daqiang not to talk about it casually.
The program team would not disclose this kind of thing. They were the ones who were embarrassed to be rejected. There was no news. So how did Wang Ziye know about it.
The relationship between Li Daqiang and him should not be that good. The two of them have nothing in common, and Li Daqiang cannot say this casually.
Wang Ziye did not hide it, "Our company did some research and fell in love with this variety show. We feel that if we sponsor this variety show, the advertising effect will be quite good."
Although Su Nan doesn't like variety shows, he still has to admit the market. Just like he doesn't like Fang Mo's writing, he can't deny that Fang Mo's writing is indeed very good-looking.
Variety shows are so popular now that some voices of opposition have emerged, wondering whether there are too many variety shows, which has led to the current entertainment trend being too obvious.
Objections are objections, but they are still popular anyway, especially this kind of reality show, which everyone still likes. The one that bears the brunt in China is "Running Man".
Su Nan has also watched this variety show. It is an outdoor reality show. Everyone plays various games together to create laughter and excitement. The most important part is tearing off famous brands.
This activity was very popular, and when the show became popular, many people imitated it.
It shows that this kind of variety show also requires physical fitness, which is relatively energy-consuming. Energy drinks are advertised on this, and the effect is definitely there, plus the popularity of the show.
The price will definitely not be low, but as long as it is effective, money will be spent. Advertising is an inevitable income. As long as you do it well, you don't have to worry about not selling, and you will still make money in the end.
Su Nan then said: "There's no problem with this. I think it's okay. You don't have to tell me this kind of thing in the future. There must be more people in the company who know more about it than me."
"You are overthinking. I am not telling you this. The main reason is that when our people went to discuss cooperation, they mentioned you and talked about the invitation to you last time."
"Why are you mentioning me? They know this drink belongs to me?" Su Nan was a little suspicious.
Wang Ziye smiled and said: "Don't be too suspicious. Last time you delivered goods so well, you must know that we are cooperating with you, and the relationship is not bad."
Su Nan breathed a sigh of relief. It's good that he wasn't exposed. The brothers in the live broadcast room were still kept in the dark. If exposed at this time, many people would probably say that Su Nan was a liar and not sincere.
.
In fact, Su Nan didn't mean to deceive people. It was just a coincidence that he had to do this. In the end, he simply made a mistake and it was not a serious matter.
Wang Ziye then said: "As you know, this kind of program will contact advertisers before starting to record. It's a bit rare for us to join in halfway."
"It's impossible to name the product. We have a brand name manufacturer, and the price is extremely scary. It's an e-commerce platform, so it doesn't conflict with us."
"The program team has also said that it is okay for us to join, but they have put a condition. It is best if you can participate in the recording of a program. Let us also talk about it here."
Su Nan was puzzled when she heard it, thinking that this program must be poisonous. Why should I be invited to do it? I am not a big figure, let alone in the entertainment industry.
People in the entertainment industry, to be honest, should be a little disdainful of the anchor industry.
Moreover, this variety show is quite popular, so there is no need to worry about finding guests. There are probably many celebrities who want to be on it for free, and there are probably many who are willing to pay for it.
I can understand Su Nan's invitation, but she still doesn't give up after rejecting it. I really didn't want to understand this, and Su Nan can't even understand it.
What Su Nan didn't know was how much attention and ratings he had added to the singer's final after logging in.
The entertainment industry is all about traffic. Su Nan's traffic is so huge that people can't ignore it, so they naturally want to give it a try.
I was puzzled, but Su Nan was also quite dissatisfied with this method, "What do you care about this? I don't believe that their programs don't make money. As long as the money is about the same, I will definitely agree. If you don't invite me, he will
Are you going to stop accepting this sponsorship?"
"It's not that they won't accept it, and they don't mean to threaten you. It means that if they can invite you to go, they can arrange some game plots with strong energy drinks in the program you go to, which will increase the exposure."
When Su Nan heard this, she felt a little excited.
It's like setting up a special event for a certain person, and the attention will be greatly increased in an instant, which is a good thing for the energy drink, it is really exciting.
"Su Nan, what do you think? You've been fine lately anyway. You can go and attend it if it's convenient. This special event is still very important. If it happens, our Dali energy drink will become famous all over the country."
Wang Ziye had no intention of forcing Su Nan. He was still discussing, mainly for the good of the company.
Nowadays, Dali Energy Drink has gained a bit of a reputation. After several waves of hype, it seems to be quite successful. However, everyone knows what it is, but there is still a lack of decisive action.
Being on this kind of national variety show not only caused an explosion of attention, but also made people gradually feel reassured about the quality.
Su Nan was also tempted. She really didn't want to go at first because there was no benefit. But now that there are benefits, things will definitely be different. People are driven by their own interests, and this is the case for most people.
The last show could only be recorded for a few hours at most, or a whole day more, which was not something that was difficult for Su Nan to accept.
"Okay, then I'll go and you can respond to them."
Su Nan didn't hesitate and agreed directly, and asked: "I just don't understand. If they don't want to give up, they can just contact me. Why do they contact you and ask you to contact me?"
Sometimes, in order to express sincerity, you just need to contact someone a few more times.
Wang Ziye smiled and said, "Don't you understand this? It's free to invite guests to this show. They have zero funding for this, and everyone who goes there is unpaid."
"Let us invite you, that is, let us pay you for the labor service, and then let you participate. I think the advertising effect of the product is good, so I have to pay for them to invite you, and we can use each other."
"In the eyes of these people, our Dali Energy Drink is constantly making moves, so it must be worth the money."
Su Nan suddenly realized, it turned out that there were so many twists and turns here, it was really a pain in the head.
However, they never expected that Su Nan was one of the bosses. He didn't have to spend any money at all. For the common interests, he would definitely join.
After taking Dali Energy Drink, it was Su Nan who benefited the most.