If nothing else, Wang Ziye is quite capable in this regard.
The plan I thought up before was verified later, and the effect is really good.
The Dali energy drink has become so popular not long after it was released. Su Nan has a more obvious driving effect, and it is also thanks to Su Nan.
The popularity is really too high, and the marketing is relatively successful, so it is natural that it is popular.
Of course, the most important thing among them is that Wang Ziye made the plans behind the scenes, and this dog-headed strategist also deserves a lot of credit.
If you let Su Nan do it by herself, to be honest, Su Nan would not be able to come up with these tricks. Otherwise, why would those big companies pay hundreds of millions to professional advertising companies a year?
People have plans and plans. As the saying goes, there are specializations in the industry. As a layman, Wang Ziye is already quite awesome for being able to do this.
Su Nan thought about it for a while and felt that there was nothing wrong with it. Advertising was free and the fine was fine. Everyone was doing it for their own interests anyway.
Looking back, just say that Dali Energy Drink is the sponsor of the yn team, then there is nothing wrong, everyone can understand this behavior.
After all, the energy drinks that were sponsored in the league before were all your official money, and the team didn’t get a dime of benefit. Don’t forget, the team also has to make money to survive.
Not to mention that as long as you win the championship and achieve results, it doesn't matter what you do. Everyone will definitely tolerate this kind of thing.
Su Nan still remembers such a story. Jordan, the basketball god in his world, had always been the spokesperson of Nike. Later, Nike created his own personal brand for him.
In fact, Nike was not very good at the beginning. It did not have the momentum it has now. Jordan played a very strong role in promoting their development.
At that time, the NBA league had sneaker sponsorships. This was ten or twenty years ago, and players were not like today where they could accept brand endorsements at will.
At that time, when playing, you were only allowed to wear branded clothes and sneakers provided by sponsors. Nike was definitely not one of them, but Nike found Jordan and became his personal sponsor.
Since then, Jordan has started wearing Nike sneakers, which is the very popular AJ generation.
When the league saw how this could work, they fined them if they were caught. NBA fines are known to be very severe.
Nike and Jordan also agreed that if you wear yours, we will pay the fine for you, so we just went ahead and wore them, and the effect was quite good.
The fines are quite large. After one game, the fines can be equivalent to hundreds of thousands of our money. After so many games, it is conceivable that no one takes it seriously despite the amount of fines.
In the future, this operation was judged to be very successful.
The method Wang Ziye came up with is probably nothing compared to other people's methods. How much fine can it cost? It can cost hundreds of thousands.
Su Nan can take out this amount of money at will, it's just a drizzle, as long as it has a publicity effect.
After hanging up the phone with Wang Ziye, Su Nan probably had an idea in mind, but she still had to discuss this matter with Li Daqiang, who was in charge of the team.
He probably has the most thorough research on the league's regulations and the like in the team.
Even though Chen Bu and Zhu Tou have been in this circle for many years, they are considered the earliest group of people and they understand it quite well, but at most they only understand some of the rules of the competition.
I definitely don’t know much about business. If they don’t manage this, they definitely won’t spend time studying it.
She lived in the same room as Li Daqiang, but the guy hadn't come back yet, and he didn't know what he was doing downstairs, so Su Nan called him and asked him to come up.
In fact, Li Daqiang is in the training room. Except for Su Nan, everyone is continuing to play games. They really love this game, it's deep in their bones.
Even if you play all day long, you will never feel bored.
"What's the matter? Okay, I'll come up right then."
Li Daqiang was originally watching the team members play games. This was also a way of getting along with each other. He was bragging while watching their operations. In fact, Li Daqiang liked this kind of life very much.
Li Daqiang stood up as soon as he heard Su Nan's call. Su Nan's tone sounded like something was wrong.
The pig head asked: "What's wrong?"
"Su Nan called me to go back to the room, and I hurried over to take a look."
After he left, everyone's faces looked a little strange for a while.
Zhu Tou said strangely: "Su Nan, didn't he go to bed? Why did he call Li Daqiang back?"
"This is the scariest part, you taste it, you taste it carefully." Mu Yi said deliberately from the side.
For a moment, everyone trembled and thought, maybe... they secretly went to play mobile games?
…………
In the room, Su Nan briefly talked about the plan provided by Wang Ziye. Anyway, Wang Ziye of the company also roughly knew about his relationship, and there was nothing to hide about it.
Li Daqiang thought for a while and then said: "Strictly speaking, this plan is feasible, and the effect will be surprisingly good. After all, it's time to win the championship, if we can win the championship."
In front of Su Nan, Li Daqiang was not pretentious. In their hearts, this championship was something they must win.
I don’t say it with my mouth, I’m just afraid of losing my character. In fact, everyone is thinking the same thing.
Li Daqiang didn't just talk nonsense. After he came to the yn team and became the manager and team leader, he also read a lot of related books and learned a lot of knowledge in various aspects.
There are management courses, operations courses, and business courses. I learned a lot, at least I have quite a lot of theoretical knowledge.
Now that he is in charge of the team, he will not treat the matters assigned to him casually by Su Nan. He must be worthy of Su Nan's trust.
"After doing it, there should be punishment, right?"
"That's for sure. This has violated the league's regulations."
"Then what do you estimate the punishment will be?"
Li Daqiang organized it and said: "In this regard, we just said that it is not allowed, but there are no specific punitive measures. The main thing is to see which sponsor's interests are touched."
"Our league's largest sponsor is currently that car company, and it gives a lot of money. If this is violated, the official people will definitely attack hard for the sake of money."
"The drinks are okay. It's just a small sponsor. It's mentioned every time. It has no influence. At most, it's a symbolic punishment of a small fine."
"Besides, with yn's current strength, the official people will definitely not be too harsh."
Su Nan nodded. It seemed that Wang Ziye had also done some research, and the conclusion was similar to Li Daqiang's, so there seemed to be no problem.