The clever part of Wang Ziye's move is that he directly tied the Dali Energy Drink Company and the yn team together, creating a sentimental and meaningful image, which made his brand's reputation quite good.
The most important thing is that team yn has many fans, so the effect is naturally not great.
For ordinary team sponsors, no matter how much money you give, fans will not have any recognition of you, and your money is not for fans.
However, if you do this, everyone's good impression of you is really not just the slightest bit, but that of a benefactor.
Although Wang Ziye's tricks are not very clever, the effect is still good. Although there is a bit of deception in it, the current planning and marketing is much more excessive than this.
As long as the truth is not revealed, there will be no problem.
After a while, this matter will pass naturally, and it is unlikely that the secret will be exposed. There is nothing to worry about.
After time has passed, not many people will remember this thing, everyone will only remember this drink.
In the early stage, you rely on promotion and marketing, and later on, you rely on your own strength. If consumers like it, first cultivate a fixed consumer group and have a certain market.
Then through word of mouth, we will slowly attract more consumers.
Some drinks, if people drink them once, they will never buy them a second time. That must be the reason.
All in all, it was a big fuss this time and the effect was not that good.
The main reason was that there was an accident in the middle, which was different from what everyone thought, but in the end it turned out better. This was something that no one had planned.
Mu Yi, on the other hand, was quite disdainful and kept muttering, "It's so shameless. They all banded together to hype it up and deceive our ignorant consumers!"
…………
When the Internet was full of exaggerated energy drinks, Su Nan and the others saw that it was almost time and had to leave for the competition venue.
After doing so many things, we actually have to compete today. This is the most uncomfortable thing for everyone.
I feel like I'm letting myself go a little bit, and I don't really want to play in the competition. Of course, this is definitely not possible. I have to go for the championship.
What Su Nan didn't know was that she thought this incident was over, but the impact was still continuing.
The main victim of this incident, Xi Peng Te Yin, was stunned by what happened today.
They didn't expect that things would reach this point.
I didn't think much about it at first, I was just angry. Who wouldn't be angry if something like this happened? Contact the authorities as soon as possible to put pressure on it, and it must be dealt with.
If it is not handled well, it will affect everyone's future cooperation. Xipeng Special Drinks still has plans to continue cooperation.
What is even more unexpected is that the official people have already gone behind their backs and hooked up with other rich and handsome men secretly, and they were very proactive.
Judging from the normal situation, the punishment of the yn team will definitely be after the game is over and will not affect the current process of the game.
Of course, the most important thing is that if the yn team wins the championship, then the official punishment will not be very severe. Everyone knows this.
However, everything that happened today was beyond everyone's expectations, and things completely went astray.
Xipeng Teyin was not notified in advance, and then the announcement of punishment was made today. It can be said that it was implemented vigorously and resolutely, which was completely different from what Xipeng Teyin expected.
There is also the intensity of the punishment. I thought it would be very light, but who knows if it will be severe? It is a historical level. There is nothing wrong with the historical record of PlayerUnknown's Battlegrounds.
As soon as the two punishments came out, the people who drank Xipeng should be happy, but they were not happy at all. The situation didn't seem right.
Things are going in a direction that is unfavorable to them. Now people on the Internet are criticizing Xipeng Special Drink. Their reputation is very bad for a while, and even the company headquarters is alarmed.
However, the competitor Dali Energy Drink Company was a blessing in disguise. The person in charge of Xipeng Special Drinks was almost furious. It was quite uncomfortable.
Without saying anything, he quickly found Pan Xiaojun and the two of them had an interview directly.
"Manager Pan, are your punishments for team yn too severe?"
This was the first thing the person in charge of Xi Peng Special Drinks said after he came over. Now he has lost even the most basic politeness.
Pan Xiaojun glanced at him, and he was already convinced that he was no longer interested in this person. We won't have to deal with him in the future. I won't serve you anymore.
Pan Xiaojun smiled and said: "What's wrong? Didn't your company ask me to severely punish you?"
If Su Nan were here, she would definitely say that this Pan Xiaojun is also a master of face-changing. His attitude and expression towards different people are completely different.
The person in charge of Xipeng Special Drinks didn't know what to say for a moment. It was quite uncomfortable, but what they said seemed to make sense.
"But…"
Xi Pengteyin thought about it for a moment and then said: "It's too much to impose such a severe punishment. Team yn has so many fans. Isn't this offending a lot of people?"
"You still know?"
Pan Xiaojun was disdainful and said to himself that you were so angry when you came to see me last time. You were really not like this. Didn't you get punished hard by me if you caught me?
When I punished you really hard, did you get scared again?
Xipeng Special Drink himself did not expect that the negative effects would be so strong that it was hard to accept for a while.
"This is a unanimous decision made by the management after discussion. This year our investment target is very high and we must attract more high-quality sponsors."
Pan Xiaojun became serious again and said patiently: "But when this happened suddenly, for many sponsors, their enthusiasm will undoubtedly be dampened."
"For the healthy development of our league, we definitely cannot condone this phenomenon, so we decided to impose heavy penalties and set an example so that everyone can learn from it and not dare to do this in the future."
"Even if it's the most popular yn team, we have to punish it."
What he said seemed to be sincere and there was nothing wrong with it, but in fact it was all nonsense.
Why are you talking nonsense? The reason is simple. We can't let the people who drink Xi Peng Special Drinks become suspicious. The inside story of this matter cannot be revealed at all. Even if someone suspects it, it will be dangerous.
The person in charge of Xi Peng Special Drink really had no doubts. They simply felt that the official people were too ruthless, even more ruthless than they thought.
He also knew that there was nothing to talk about today. He had completely lost his blood. He had no choice but to accept this dumb loss. His continuous investment in the PlayerUnknown's Battlegrounds competition was considered to have no return.
Moreover, this incident also gave an assist to a competitor. This is the most annoying thing. It is estimated that in the future, the influence in e-sports will definitely not be as good as Dali Energy Drink.