Many people who log in to the Qidian homepage, whether they are authors, readers, or editors of its website, notice that there is a large red and black banner advertisement at the top of the homepage.
Very conspicuous.
But it's also a little scary.
The background color of this large banner advertisement is black, a modern city shrouded in darkness. On the left side of the banner are grimaces with different images and expressions. Each face looks a bit scary, and some are pale.
; Some faces are blue; some eyes are glowing red; some are bleeding from the corners of their eyes; some are green-faced and have fangs...
And on the right side of this big banner is a normal person...
Okay! This person is not normal either, because his eyes are completely dark and the whites of his eyes cannot be seen.
The reason why this large banner advertisement is red and black is not only because the background color is black, but also because there are two lines of text on this banner, one large and one small.
The text on the top line is relatively large, it is - "The Last Wish of the Dead".
The line of small print below reads - On July 18, Youku.com officially launched the broadcast. The original author: Xianyu An Laosun, the chief director: Xianyu An Laosun.
This large banner ad is really eye-catching.
At the top of Qidian's homepage, such advertisements rarely appear. They are usually used to promote various online games that pay huge advertising fees.
Anyway, in everyone’s impression, Qidian’s homepage has never been advertised for any movie or TV series.
Movies and TV dramas produced in the entertainment industry usually do not come here for promotion and advertising.
Because there has never been such a precedent.
Also because the book "Dead Man's Last Wish" was a frequent visitor to the monthly ticket list before Qidian, the impact of this advertisement was immediate as soon as it came out.
Sun Quan, who had long known that Qidian would arrange for this advertisement to go online today, saw this advertisement on Qidian's homepage at noon that day, smiled, and immediately came to the author forum.
He wanted to see if his peers were discussing this matter.
Based on the reactions of his peers, he can roughly judge the effectiveness of the advertisement.
He paid a price for such an advertisement at the top of Qidian's homepage.
1 million in advertising fees, plus the next book must be signed at Qidian. In exchange, it is only a month of advertising on Qidian’s homepage.
Author forum, online article forum.
As expected, Sun Quan saw many posts related to this advertisement that had just been posted by many colleagues today.
He took a quick look and saw some post titles like this:
""Dead Man's Last Wish" is about to be broadcast. Does anyone have any bets on the quality of this drama?"
"My old man, Sun, is really cheating. He actually directed and filmed his own work..."
"Does anyone know how much it would cost to place an advertisement like that for "Dead Man's Last Wish" at the starting point?"
"Come in, big bird! Questions about "Dead Man's Last Wish"."
"Other great masters are still trying their best to sell copyrights, but that salty fish has already shot the work himself..."
"On July 18, how many people will go see "Dead Man's Last Wish"?"
"Xianyu, my old man, Sun Liuchao, he not only filmed "The Last Wish of the Dead" himself, but also found Youku to cooperate with him, and even advertised at Qidian..."
…
At a glance, Sun Quan found that every few posts on the Jianghu section's homepage was about his "Dead Man's Last Wish".
Needless to say, he felt a little proud when he saw the drama he produced making such a big splash in the author's circle.
He didn't take a closer look here either.
After thinking about it, I took a screenshot of the banner advertisement at the top of Qidian’s homepage and sent it to my scarf, with the message: “Stay tuned! Please support!”
This scarf came out, he took out a cigar, lit it, and took a puff.
Then I refreshed my scarf and saw hundreds of comments below.
Such as:
"Finally, we have waited for the news of the broadcast. July 18th will come soon! I can’t wait to see it anymore."
"Old Sun Niubi! I wrote my own book, directed it and made it into a TV series. I'm convinced!"
"Hurry up and air it! I just want to see if you really know everything and have crossed the border so many times. Hehe, I just want to see you flip the car once!"
"It's actually broadcast on Youku, okay! I hope you won't disappoint me!"
"support!"
"Boss, have you rested well? Will the new book be distributed yet?"
"As a writer of novels, do you have a formal profile? You haven't released a new book yet, how dare you advertise it?"
…
Sun Quan was in a good mood after reading these comments. It seemed that not only some people were looking forward to this drama, but also his new book.
He wanted to reply to the release date of the new book, but the outline of the new book had not been written yet, so he had no choice but to resist the urge.
However, he also felt that the new book should be published soon.
Because more than a month has passed since the book "The Last Wish of the Dead" was completed, and it cannot be delayed for too long. If it continues to be delayed, more and more fans will be disappointed with him.
…
After quitting the bib, he logged on to qq.
Not surprisingly, many people in his book fan groups were talking about the upcoming broadcast of his drama and the advertisement on Qidian's homepage today.
Not only many people in his own book fan group are discussing these two things.
In his dozen or so author groups on QQ, he also saw many people discussing this matter.
There are several author groups where people like him.
For example, keyboard group.
Pumpkin: "@ Salty Fish Anlaosun, boss! Can you tell me how much it costs to advertise in such a conspicuous position on the homepage of Qidian? Hehe, please let me know!"
For example, among the gods.
Guiwu: "@ Salty Fish Anlaosun, are you there? You're out to pick up the guests! Tell us about the behind-the-scenes story of your drama! For example, some interesting things during the filming, or how much it cost to sell it to Youku?"
…
etc.
Many book fans and colleagues also sent him private messages.
The content of the private messages varied, but the questions asked were almost the same.
Such as:
"Boss, how much did this drama cost? I heard that people who make movies and TV dramas are very profitable. How many tens of millions did you earn this time?"
"Hey! Lao Sun, what is your company's next movie filming? Can you reveal it in advance?"
"Lao Sun, can you find Da Mi Mi to star in the next drama? Hehe."
"Mr. Sun, do you accept scripts from Xianyu Film and Television? How about I write one for you?"
"Boss! How much did your company invest in the drama "Dead Man's Last Wish" in total? Did you make any money?"
…
Because these were private messages, Sun Quan patiently replied to them one by one.
The only difference is that the content of the reply may be longer or shorter.
…
In the blink of an eye, a week has passed.
During this week, Sun Quan noticed that on the author forum, people have been discussing the drama "The Last Wish of the Dead" or the advertisement of this drama on Qidian's homepage.
In fact, not only at the starting point.
During this week, advertisements for the show "Dead Man's Last Wish" were posted in many places.
For example, Tieba.
Such as Tianya.
For example, Zhihu.
In addition, after receiving the money, some famous scarfs are also promoting the show.
For these advertisements, Xianyu Film and Television spent more than 5 million yuan in advertising fees, which almost caught up with the production cost of this drama.
Previously, when Sun Quan and Xue Zihan and others decided on this publicity plan and publicity funds during a video conference, Xue Zihan, Wang Zheng and Tao Yujuan were all surprised.
Because they still remember that in order to save costs, when the drama was being launched, Sun Quan repeatedly asked for simplicity and simplicity.
They were not even willing to invite a few media reporters.
Just to save money.
But now that the drama has been filmed and is about to be broadcast online, he has become generous again and is actually willing to pay so much for promotion.
It's simply a model of inconsistency.
During that video conference, Tao Yujuan couldn't help but ask her doubts.
"Ah Quan! Didn't you always say that you want to save costs and spend all your money on improving the quality of this drama? Why are you willing to spend so much money on promotion now?"
The reason given by Sun Quan was: "What is in the province should be saved, and what should not be saved must of course be spent!"
Seeing the three of them, they still frowned and looked confused.
Sun Quan thought for a while and said a few more words, "Our drama is an online drama and will not be broadcast on TV stations at all. And the reporters you mentioned before...most of them are traditional media, right? Even if they are online media, I
It is estimated that the effect will not be great, so I think instead of spending money on those media, it is better to save some money and use the publicity funds in places where there are more young people!"
"But is this really useful? It seems that no movie or TV series has done this before, right? Don't waste our money, and it will have no effect in the end! What a huge loss!"
Tao Yujuan expressed concern.
In fact, Sun Quan is also a little worried. He is not 100% sure before seeing the actual results. He just thinks that young people are more likely to accept and become interested in new things like online dramas.
Therefore, he feels that advertising on websites, post bars, scarves and other places where there are many young people will be more effective.
As for the actual effect? How much actual effect? He actually didn't know for sure.
But he wanted to give it a try.
…
Now, a week has passed.
This morning, many people discovered that there was a small video window next to the banner ad about "Dead Man's Last Wish" at the top of Qidian's homepage.
Like a tow bottle, it hangs in the lower right corner of the big banner advertisement.
The size of this small video window is about the size of a matchbox, not big, but still eye-catching.
People who have just logged in to the Qidian homepage will see that the small video window is still and has a play button.
There is a line of small words in the small window - "The Last Wish" trailer.
Now, there is still one week left until the show is officially aired.
At this juncture, the trailer of this drama was finally released.
Fang Yeming is a fan of the book "The Last Wish of the Dead" and has even attended Sun Quan's son's full moon party before!
At noon today, he took advantage of his lunch break to board his computer at the company, open the Qidian homepage, and prepared to search on the homepage to see if he could find a work that he could read.
But I immediately noticed the small video window at the top of the homepage.
"trailer?"
He was quite surprised.
He had already known about Qidian's advertisement for this show, but this was his first time seeing this small video window.
As a fan of the book "The Last Wish of the Dead" and the leader of the alliance, he is naturally curious and looking forward to this drama.
In fact, he has always admired Xianyu Anlao Sun.
Not only because this guy is the platinum master of Qidian, but also because the results of several books written by this guy at Qidian are better than the last, and he likes many of them.
Also because this guy is very successful in other things he does besides writing.
For example, in the catering industry, we created a national chain franchise enterprise as big as 99 Braised Chicken.
He did variety shows and created several popular variety shows.
Today, it is the first of its kind in the industry. An online writer has actually opened a film and television company, and also acted as the director himself, adapting his own works into a TV series.
Even giving birth to a child can give birth to twins...
It's so awesome. Anyway, he has been reading books at Qidian for several years, and he has never seen another author who is so awesome.
As far as he knows, among the great masters at Qidian, not all of them have a second career, but he has never seen a great master who can make his second career so prosperous and the works he writes are so beautiful.
indivual.
out of curiosity.
He clicked the play button on the small video window, and then enlarged the window to full-screen mode.
The trailer starts playing.
A girl with a sweet smile is sitting in the bus. The sun is warm and shines on her face, making her face seem to have a hazy halo. She is lowering her head to send text messages on her mobile phone, with a pleasant smile at the corner of her mouth.
This scene made Fang Yeming smile like an aunt.
Nodding slightly, he felt that the picture was still beautiful. The picture quality was high-definition, the colors were warm, and it was comfortable to look at.
However, just at the moment when he showed his aunt's smile, there was a loud bang, and the whole bus shook. There were screams and exclamations on the bus. The sweet girl in the picture rushed forward with her upper body, and there were several people in front of her.
Ten pieces of glass shards flew through the air.
One of them hit her forehead...
Fang Yeming in front of the computer was startled, startled, and his heart skipped a beat, but this was a trailer, and the screen suddenly went black at this point.
Then jump to the next scene.
In a dark living room.
A young man with messy hair and unshaven beard lowered his head, drinking glass after glass of wine, holding a photo frame in his hand. While drinking, he looked down at the group photo in the photo frame from time to time. He and he were on the bus just now.
A photo of the girl.
The two people in the photo look so sweet.
The man has sunshine, the girl has a sweet smile on her face, and the girl is nestling in his arms like a bird.
But looking at this photo, the eyes of the young man who was drinking were so lonely, his brows formed into the character "Chuan", and there seemed to be a lingering melancholy hanging between his brows.
The picture changes again.
He had stopped drinking and was sleeping drowsily on the sofa in the living room with a beer can in his hand.
Suddenly there was the sound of the door opening.
The door opened and the girl's voice came.
…
Fang Yeming watched bit by bit, his brows furrowed but his eyes unblinking.
He has read the original work, so he is familiar with the plot in the trailer.