Chapter 44: Hot, the confusion of the head of the Bolingcui family
It can be said that they are occupying the latrine and doing nothing.
Moreover, the owner of the restaurant is very shabby and has no enterprising spirit.
How many years has it been open?
All the dishes are from a few years ago and have not changed.
If it hadn't occupied the most conspicuous position on Zhuque Street and allowed Datang to absorb talents from surrounding cities, Chuhe Restaurant would have lost a lot of money.
And this afternoon at Chuhe Restaurant.
However, they went against the norm and launched a new blockbuster food, hot pot.
"Hot pot? What is that? I've never heard of it."
"Fire, plus a pot, isn't it just our common cooking? Adding fire to a pot, it's so mysterious, it's really..."
"Hey, no matter what, it's a bit good. At least this shabby store will finally launch new things."
"Yes, it is worthy of encouragement. I hope there will be new dishes next time."
"Let's give it a try. When I first arrived in Chang'an, I was helpless and almost froze to death in the Chang'an winter. This restaurant didn't dislike me and took me in for the night. I need to repay this kindness."
"Yes, although the food is disappointing, this restaurant is still very humane. Even beggars are allowed in. Even if it affects the restaurant's business, Chuhe Restaurant will still be like this. It is the only one in Chang'an City."
"Chuhe Restaurant welcomes everyone. This was their opening motto and continues to this day."
Although many people complained about Chuhe Restaurant's dishes, they also liked his character very much.
So even though it may be a word game, many people still support it.
Chuhe Restaurant.
Window seat on the sixth floor.
A man with long braids looked at the people below and patted his bald head in front of him.
"That's great. I used to think it was a bad idea for His Highness to let those beggars in, but now it seems that reputation is what His Highness wants most."
"It has lasted for nearly three years for a small amount of money. This reputation has been brewing for several years, and coupled with the ace card of hot pot, it works in both directions. It is difficult not to become popular."
"Your Highness has spent several years cultivating his reputation. He admires me, and he admires me."
The man sighed greatly.
And looking at his entire appearance, he is none other than the famous corrupt official He Shen.
"Master, since word of mouth is what His Highness wants most, why...do you want to classify hot pot into three, six or nine grades?"
"The soy sauce and chili are the lowest quality, and sugar is added on top, and star anise and chicken essence are added on top..."
A close confidant beside him spoke.
He didn't say the next grading, because there were too many seasonings and he couldn't remember the specific configuration of each level. He only knew that hot pot was divided into nine levels.
The higher the level, the more expensive the hot pot will be.
"Haha, reputation is important, but if it can't be converted into money, then no matter how good the reputation is, it will be ruined by five buckets of rice."
He Shen laughed, patted the guard on the shoulder, and said earnestly: "Ayun, this person is divided into three, six, and nine grades."
"Some people are born beggars, some people are born without fathers and mothers, some people are born strangled to death by their parents, and some people are born with fine clothes and good food..."
"Each class has different consumption patterns. If the price is the same, do you think the princes and nobles will eat the same thing as the common people? They won't. Most of them will only think it is embarrassing and will not go to our Chuhe Restaurant.
, this is equivalent to... we have lost this part of our guests."
"In other words, if the price is too expensive, we will also lose customers with lower spending power."
"If you want to make more money, people are divided into three, six or nine grades. We also divide hot pot into three, six or nine grades. People from each class will find a suitable diet for them. As our customer base increases, our money will also increase. This
It’s the best way to make money in the short term.”
"Although it will make some people who can't afford hot pot with high-end seasonings resentful, that's their business. Who makes them have no money? Maybe... it will also give them the motivation to make money?"
"This..." The guard was a little unable to understand.
He Shen smiled and said: "Since Your Highness wants to obtain a large amount of money in a short period of time, the grading system is the best. The total quantity of our condiments supports the minimum grading. Although it will attract criticism, who gives us a monopoly?"
"Okay, let's do things."
The bodyguard was pushed away in a daze.
Although what his boss said makes sense, the personal guards who are familiar with him feel that the boss actually only wants to make money. Does he not care about the reputation cultivated by His Highness?
I don't know if it's an illusion.
…………
afternoon.
Chuhe Restaurant has opened.
This time there is a new dish, hot pot.
Originally, only a small number of people came to support it, and some left because of the grading system, but those who stayed were attracted by this peerless food as soon as they took their first bite of hot pot.
This seasoning,
There are also sand tea sauce, peanut butter...
There is everything you need, all kinds of magical and delicious condiments.
If you dye the meat a little bit and then put it in your mouth, it will be really delicious.
I’m afraid none of the royal family members have ever tasted such a delicious food, right?
So delicious.
One spreads to ten, and ten spreads to a hundred.
This Chuhe Restaurant, which had been silent for several years, is now booming for the first time! The restaurant is packed with guests, and there are even customers queuing up outside the Chuhe Restaurant!!
Just half a day.
The money gained is almost the entire restaurant’s three-month income.
This is only half a day!!
Moreover, the hotpot has just opened and has not yet gained momentum.
Brew for a day.
I'm afraid that after tomorrow, Chuhe Restaurant's profits will be even more terrifying!!
…………
Boling Cui.
Main Mansion.
"Bang!!"
After serving the tea cup, it was smashed to the ground.
However.
But no one cared.
Many members of the Cui clan in the lobby were kneeling on the ground, not daring to raise their heads to even look at the angry man.
"Can anyone tell me why this Chuhe Restaurant is so popular?"
"I heard you say that Chuhe Restaurant is the best in Chang'an City in terms of decoration and floors, but... the owner of the restaurant is mediocre!!"
"But why, today, the business of several of my Cui's stores on Zhuque Street has been the worst since it opened! Is it... just because of the hot pot at his Chuhe Restaurant?!"
“What the hell is this hot pot?!”
The head of the Bolingcui family was extremely angry.
Food has always been their main business.
There is no aristocratic family in Chang'an City that can match him.
Several restaurants on Zhuque Street suffered losses today. That is a small matter and a small amount of money.
But this is just a sign.
I'm just afraid that Chuhe Restaurant will take advantage of this to gradually encroach on the catering market!!
He is worried about the future and angry about the market share that is about to be taken away.
"Master, this is hot pot. I ordered people to bring it back. The waiter at Chuhe Restaurant didn't stop me. I heard them say...is this called packing?"
"Now, the hot pot has been made according to the same standards as Chuhe Restaurant, and the owner of the house is invited to take a look."
One of the house guards brought a big pot.
There are mandarin duck pots and clear soup pots, where both meat and vegetarian food are cooked and steaming.
There were also several other housekeepers carrying many condiments, including Shacha sauce, peanut butter, oil...