Cao Weidong asked the comrades in the Finance Department to bring over all the accounts of the biogas plant.
Soon.
Stacks of ledgers were delivered.
The operation status of the biogas plant is recorded here, and all inputs and outputs are clearly recorded.
With the help of comrades from the Finance Department, Cao Weidong found out the recent shipment records of biogas plants.
During this period, a total of more than 300 sets of biogas equipment were sold.
Two warehouses were emptied.
On paper, this is a pretty good statistic.
However, Cao Weidong still felt a little disappointed.
What a pity.
There was no clearing out three warehouses in one go.
Analyze the reasons.
Cao Weidong thinks there are probably two points.
One is objective factors such as transportation, distance, and manpower.
Riding on the spring breeze of movie advertisements, Zhenhua Biogas Plant's products are in short supply.
Especially after the movie has been screened in various production brigades.
The influence of Zhenhua Biogas Plant has become greater.
After all, the advertising short drama was filmed with the countryside as the background.
This is very similar to the situation in the production brigade.
Therefore, they are also more immersive.
There are many people interested.
There are also many customers who want to buy.
However, it is limited by objective conditions.
Zhenhua Biogas Plant currently only has sales outlets in big cities such as Sijiucheng, Shanghai, and Shenzhen.
Small counties and towns in other provinces cannot be taken care of at all.
Therefore, even if many customers want to buy, they don’t know where to buy.
This limits the sales volume of Zhenhua Biogas Plant.
The second reason is the subjective factor of the buyer's analogy mentality.
After Cao Weidong's example, many state-owned units followed suit.
During this period, various forms of movie advertisements emerged in endlessly.
After receiving this kind of impact, the heat of Zhenhua Biogas Plant naturally cooled down.
In addition, Tongquan Biogas Plant also placed advertisements.
Think about these potential customers.
Both are state-owned entities in Bac Ho Province.
One is a municipal unit.
One is a county-run unit.
They subconsciously feel that the quality of products produced by municipal units is better.
So some orders went to Tongquan Biogas Plant.
This further dilutes the orders for Zhenhua Biogas Plant.
Cao Weidong clicked his tongue, feeling that it would be difficult to empty out the last warehouse within the bet time.
He summoned all the key leaders of the biogas plant and explained the current situation.
Xu Aiguo helped with suggestions.
"Director, let's not make another big price reduction and get the remaining products out as soon as possible."
Cao Weidong shook his head.
"Although this method is possible, it is a bit too short and crude. It is not the best method. I am afraid that Guo Mingfan will use this as an excuse to cheat."
Xu Aiguo raised his eyebrows.
"If that kid dares to cheat, I, Lao Xu, will twist off his head and give it to you."
Cao Weidong was immediately happy.
"Okay, don't be stupid, why do I need his head?"
Xu Aiguo muttered under his breath.
"Can it be played as a ball?"
Cao Weidong glared at him fiercely.
Xu Aiguo immediately shrank his neck and did not dare to speak.
The office is quiet.
Cao Weidong tapped the account with his fingers, thought for a moment, and said.
"What other big festivals are coming next?"
Ding Qiunan was afraid that Xu Aiguo would make Cao Weidong angry again, so he rushed to say.
"The National Day is one week away. After the National Day, there won't be any festivals this year."
Cao Weidong counted the time in his mind and suddenly felt happy.
"Okay, I already know what's going on. We're going to do something big next."
"National Day is our main battlefield. We all work hard overtime. Whether we can clear the last warehouse depends on you all."
Everyone in the office was built by Cao Weidong, so naturally they were of the same mind as Cao Weidong, so they all nodded.
Xu Aiguo asked curiously at this time.
"Director, what are you going to do this time?"
Cao Weidong smiled.
"I'm going to hold a trade fair this time."
Everyone was a little confused.
I don’t quite understand what a trade fair means.
Cao Weidong explained.
"A trade fair is a product sales exhibition. You can buy high-quality and low-priced products at the trade fair, and you will know when the time comes."
"By the way, Xu Aiguo, go find some comrades who are good at writing for me. I will be of great use."
.......
Tongquan City.
Guo Mingfan felt happy.
Since he imitated the Zhenhua Biogas Plant to create movie advertisements, the situation has improved a lot, and the factory has gradually received more orders.
Even the city cadres looked at him with admiration and their attitude became much better.
And there is another thing that makes him happy.
Orders for Zhenhua Biogas Plant began to decline.
He asked someone to inquire.
Knowing that Cao Weidong has not completed the bet with him.
I felt relieved immediately.
Of course.
As long as the time for the bet is not reached for one day.
Guo Mingfan cannot be stable for a day.
So he also called in all the cadres in the factory.
Several people held a meeting, and the content of the meeting was only one thing.
How to snipe Zhenhua Biogas Plant.
These leading cadres thought for a long time, and someone suggested.
"Director, let's make a big price cut and start a price war with Zhenhua Biogas Plant."
"Anyway, we have city subsidies behind us, so we can't afford to lose this money."
Guo Mingfan thinks this is a good idea.
Fight a price war, trade low prices for the market, and outlast your opponents.
As long as Cao Weidong cannot complete the bet within the specified time, he can acquire the Zhenhua Biogas Plant.
When the time comes, you own the entire market and can set whatever price you want. Are you still afraid that you won’t make any money?
Guo Mingfan said.
"This method is good, but we have to find a way to publicize this matter."
"Comrade Wu Yi, you are the director of the Propaganda Department, please come up with a solution."
Wu Yi is a somewhat pudgy Mediterranean, and his face turned pale when the director of the factory named him and asked him to come up with ideas.
Because there is no shortage of orders in the factory.
His usual job is all kinds of entertainment, where has he ever done this kind of publicity?
Wu Yi had a flash of inspiration and said.
"I think it's better to put in movie ads, this stuff is effective."
The faces of the comrades in the Finance Department turned dark.
"Lao Wu, you also know the situation in the factory. We can't afford so much money at once."
Guo Mingfan also said.
"Do you have any other ideas?"
This is somewhat of a rush to put the duck on the shelves.
Wu Yi's forehead is sweating.
He thought about it for a long time and suddenly said.
"Yes, we can keep an eye on Zhenhua Biogas Plant. Whatever form they use to promote it, we will use the same form to promote it. Anyway, the main focus is low price and high quality."
"Our Tongquan is a city-run unit, and we definitely have more credibility than Zhenhua."
Don't tell me, this is really a solution.
Guo Mingfan nodded.
"Okay, then keep an eye on the Zhenhua Biogas Plant. If they make any movement, follow them immediately."
Wu Yi patted his chest and promised.
"No problem, we will definitely complete the task."
After discussing this topic, the meeting will basically be over.
But at this time, Qiao Sixiang suddenly mentioned something.
"Director, the delivery situation in our factory is not ideal. In fact, many customers have complained to me, saying that if we continue to be unable to complete the delivery, they will cancel the order and contact Zhenhua Biogas Plant." Guo Mingfan immediately became anxious upon hearing this.
How can I find Zhenhua Biogas Plant?
He said quickly.
"Comrade Meng Dayong, what is going on?"
Meng Dayong was the director of the production workshop, so he stood up and stood up.
"Director, the situation is a bit complicated..."
"Then simply say it."
"This... is actually a lack of parts."
Meng Dayong said simply.
Guo Mingfan was furious.
"How can our dignified city-run unit delay production due to lack of parts?"
Meng Dayong quickly explained.
"The biogas equipment produced by our factory all imports parts from the provincial capital hardware factory. Recently, the factory's production line there broke down, and we are looking for experts to come and repair it. Therefore, we have no parts during this period and cannot produce it."<
/p>
Guo Mingfan said, somewhat hating that iron cannot become steel.
"You are a fool. Since the parts over there can't be used, why don't you buy them from the local hardware factory?"
Meng Dayong said.
"The main reason is that the quality of the hardware factories in our city is relatively poor. If we use their products, I am afraid it will affect the life of our products..."
“That’s better than having the order taken away by Zhenhua Biogas Plant.”
Guo Mingfan's eyes were a little red and he said angrily.
"Immediately purchase parts from the local hardware factory and deliver these customers' orders. We will talk about the rest later!"
Meng Dayong wanted to say something more, but his companion secretly kicked him, and Meng Dayong immediately shut up.
After the meeting, Meng Dayong complained to his companions.
"This is really irresponsible. What if there is a problem with our product?"
The companion shook his head.
"What are you afraid of? Anyway, the sky is falling and you are tall enough to hold it up. This matter is decided by our factory director. If there is a problem, just go to him."
"And..."
The companion looked at it mysteriously, pulled Meng Dayong closer, and lowered his voice and said.
"I heard that our factory director made a bet with Zhenhua's factory director. Whoever loses will resign as factory director. Why don't you see how impatient our factory director has been these days...
."
Meng Dayong sighed, still a little confused.
"I've heard that too, but even so, you can't joke about the quality of the product, right?"
The companion smiled indifferently.
"Okay, don't worry about this. I just found a state-owned restaurant and I'll treat you to a drink."
........
National Day is the most lively and glorious holiday of this era.
Employees have eight days of vacation.
And every National Day.
Grand rallies and mass demonstrations will be held in the 49 cities.
Many comrades with red hearts would take the train and rush to Tiananmen Square just to see the friendly face of the big leader.
Of course, not everyone will go to Sijiu City.
Because during the National Day, many state-owned units and department stores will hold some promotional activities and actively share profits, which is a benefit to everyone.
Therefore, many people choose to go shopping in department stores or supply and marketing cooperatives during the National Day to buy their daily necessities for the next few months.
After Cao Weidong submitted the plan to hold the trade fair to County Magistrate Ji, he gave his full support.
County Magistrate Ji took the plan given by Cao Weidong and thought about it for a while, then ran over on his own initiative.
"Comrade Cao Weidong, can your trade fair be bigger?"
Cao Weidong was stunned.
"What do you mean?"
County Magistrate Ji introduced with a smile.
"There are many state-owned units in our county. I would like to take this opportunity to work together to make it more lively."
"When the time comes, the county will provide money to help make this fair a success."
Cao Weidong was immediately happy.
This is great.
"Okay, there must be no problem with this."
"But I have a request."
"Since we are all working together and the county took the lead in establishing it, we should not be so strict in terms of price. We should offer more discounts so that the people can benefit."
This is an era when demand exceeds supply.
There is no need to worry about selling the goods.
Therefore, the discount is really cheap.
County Magistrate Ji said.
"No problem, I'll do the ideological work in these factories."
Cao Weidong said again.
"One more thing, if we only rely on the people in our county, the results of this trade fair will not be very good, so we have to attract people from other places."
"First of all, we need to build momentum. For example, as long as you come to a trade fair, you can participate in a lottery. The first prize is a complete set of furniture, the second prize is cloth and ready-made clothes, the third prize is a gas card, etc."
"Of course, there will also be gifts."
"The textile factory can use defective fabrics to make a batch of hats or sleeves, the brick kiln factory can burn paper to batch a batch of ornaments, and the furniture factory can make small wooden benches. These are all acceptable."
"This gift may not be of high value, but it must be there. You can get it by attending the trade fair."
Cao Weidong talked eloquently and analyzed for County Magistrate Ji how to organize trade fairs to attract customers.
County Magistrate Ji: "......"
My head hurts so much, I feel like my brain is growing.
He regretted not bringing over his comrades from the Propaganda Department so that he would not have to think about such complicated matters.
Cao Weidong continued to talk at this time.
"The second thing is to set the threshold."
"Our trade fair has a threshold. Not everyone can participate. You must have a ticket to enter. When the time comes, the lottery will also be based on the ticket."
County Magistrate Ji said in confusion.
"But wouldn't this mean fewer people attend the trade fair?"
Cao Weidong smiled.
"The harder something is to get, the more valuable it is. If tickets to a trade fair are too easy to get, fewer people will come."
"When we do this, everyone will definitely be curious about what kind of trade fair this is. They will also need tickets to visit. In this way, more people will come."
County Magistrate Ji suddenly realized.
I think what Cao Weidong said makes sense.
"Of course publicity is also very important. Our trade fair needs to be big and grand, and it needs to be a tradition in Wan'an County. Therefore, not only should there be promotional slogans on all intersections and streets in the county, but we should also give the city a
Here, newspapers in the province submit articles to promote this event and invite everyone to come to Wan'an County to participate."
"And the event must be done early, otherwise everyone will have gone out by then and we will be too late."
County Magistrate Ji’s expression became serious.
"Okay, I know this, I'll do it right now."
"By the way, is there anything else that the county needs to do?"
Cao Weidong took out a detailed plan and said.
"There are detailed plans above, you can refer to them when the time comes."
He was an excellent marketing manager in his previous life, and has also run and organized large-scale exhibitions, and has considerable experience.
County Magistrate Ji looked through it and nodded.
"Okay, leave these things to us."
The cadres in the county are actually very capable.
It’s just that I’m limited by my horizons and never know how to do it.
With this super detailed guide given by Cao Weidong, they can definitely complete the implementation if they just follow it.
Cao Weidong just saw off County Magistrate Ji.
Xu Aiguo came to the door immediately.
Behind him were several young comrades wearing glasses.
"Director, the pen holder you are looking for is here."