"Director, these are the comrades in our factory who can read and write, have good writing skills, and are willing to do propaganda work."
Luo Wenhua looks a little thin.
Wearing a dusty hat, his face is so pale that one can almost see his blood vessels.
He seems to be the leader of the group.
Take the initiative to introduce yourself.
"Director, we were all classmates before we entered the factory."
"When we were in school, we formed a club and were responsible for school publicity work, such as posting big-character posters, ringing slogans, etc. We were also the school's publicity pacesetters."
"Later we joined the Zhenhua Biogas Plant and often wrote articles for radio stations, so you can rest assured in terms of writing."
"If you have anything to do, just give me your instructions."
Cao Weidong secretly used [Wisdom Eyes] on these people.
It was beyond his expectation.
These people all exude a light blue light.
This...
All of them are intermediate talents with special talents!
Cao Weidong couldn't believe his eyes.
And among these blues, there is also a touch of strange color.
Yes...
Purple!
High-level talents with very special talents!
Cao Weidong's breathing became a little rapid.
He glanced over.
Several lines of information automatically appear on the system virtual screen.
[Name: Luo Wenhua.]
[Job: Level 3 employee of the Quality Inspection Department of Zhenhua Biogas Plant.]
【Talent:】
[1. Inspiration (possessing excellent spirituality, flexible mind, occasionally entering a state of inspiration, and can come up with more brilliant ideas.)]
[2. Organization (possessing very good overall planning capabilities and good at organizing various activities)]
Inspiration....
Organization....
This is the talent I am looking for!
Cao Weidong looked at the talents and attributes of other people. The more he looked at them, the more satisfied he became, and a smile finally appeared on his brows.
"Comrades, I have called you here today because I really want to tell you something."
"I plan to set up a separate department in our factory, called the Planning and Propaganda Department, which will be responsible for overall planning and publicity work."
"I wonder if you are willing to join this newly established department."
Luo Wenhua and others looked at each other.
Everyone is a little confused.
"Planning and Propaganda Department...what department is this?"
"I've never heard of it before, and I've never heard of other state-owned units in the county having this kind of position."
"It feels like the Propaganda Department, but it seems a little different."
Finally, everyone looked at Cao Weidong, waiting for him to reveal his answer.
Cao Weidong didn't sell it and explained directly.
"It's normal that you haven't heard of it, because this is a brand new department invented by me."
Luo Wenhua and others suddenly realized.
Then he nodded frequently.
Since it is the innovative invention of our own factory director, it makes sense.
Anyway, in their minds, the factory director is omnipotent.
Luo Wenhua asked curiously:
"Director, may I ask what this planning and publicity department does?"
Cao Weidong tried his best to explain in an easy-to-understand tone.
"You also know that with the emergence of movie advertising shorts, advertising forms have also undergone earth-shaking changes."
"Newspapers, slogans, slogans, movies, etc."
"As long as we can let the masses know about us, these are all advertisements..."
"In order to keep up with the trend of the times, I decided to set up a planning and publicity department."
"The work content of this department mainly has two aspects."
"The first is to carry out creative content design, advertising and publicity strategies for our factory's advertising."
"Second, when our unit organizes large-scale activities, we are responsible for the planning and implementation of the activities."
Luo Wenhua and others were overjoyed after hearing this.
This is simply my dream job.
They said quickly.
"Director, we are willing to join the publicity and planning department."
Cao Weidong smiled.
"Very good, now I will give you a new task. As long as you can complete it successfully, I will reward you."
"Now the county will hold a trade fair during the National Day, and you must cooperate with the promotion work."
Luo Wenhua and others suddenly felt a little wilted.
Although they have a red heart and are full of passion, they have never been involved in planning and publicity activities.
In the past, when I helped write articles for radio stations, I always relied on my own hobbies to generate electricity for love.
Anyway, as long as the ideological path of the manuscript is correct and the wording is roughly the same, there won’t be much of a problem.
But this time is different.
The National Day Fair is a large-scale event led by the county.
I heard that several state-owned units in the county will participate.
What should I do if I mess up such an important event?
Cao Weidong saw that these people had deep ideological burdens and expressed relief.
"You don't have to think too much. In fact, the county's publicity department is already doing promotional work. What you have to do is to promote the products of our biogas plant in conjunction with the county's trade fairs."
Luo Wenhua and others breathed a sigh of relief.
If this is okay.
Luo Wenhua asked: "Director, are we going to make a movie this time?"
Cao Weidong shook his head.
"No, it's definitely not possible to make movies now. We can't keep up with the time, and the cost of movie advertising is too high. It's really not cost-effective."
"I'll give you a trick."
"In addition to watching movies, the most mainstream pastime for gays nowadays is reading newspapers. You can contact several influential newspapers in the country, do several consecutive advertisements, and at the same time publish some special information in the newspapers.
Mark."
"For example, printing some special words in the corner of the newspaper, etc., etc."
"As long as someone can collect the specified number of markers, they can receive the gifts specially prepared by our factory at the exhibition."
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"The content and form of the gift are up to you, but it is best if it is produced by our own Taurus, which can reduce costs."
"In short, your purpose is to find these people."
After Luo Wenhua and others heard Cao Weidong's proposal, their eyes suddenly lit up.
"Director, you still have a solution."
"Let's go discuss it and come up with a plan for you this afternoon."
.......
There must be a brave man under a heavy reward.
Luo Wenhua and others had a heated discussion all afternoon, and when they were about to get off work, they finally came up with a plan
"Director, we want to follow your method, but we plan to change the form of newspaper advertising."
Cao Weidong was stunned.
"Oh, how are you going to change?"
Luo Wenhua took a step forward and said.
"I analyzed it and found that newspaper advertisements are limited in space and have the same content, so very few people read them."
Cao Weidong nodded.
The essence of the market is the relationship between supply and demand.
Nowadays, there is no shortage of sales for many products, so many state-owned units do not pay attention to advertising in print media at all.
Since we don’t pay attention to it, we are not willing to invest money in advertising.
Based on this, the advertising space provided by newspapers is very small, with no extra space at all.
Cao Weidong asked curiously.
"Then what are you going to do?"
Luo Wenhua said.
"I think advertising should be done through storytelling."
"Advertise by telling stories?"
"Yes, tell a story about our factory's biogas products."
Luo Wenhua talks eloquently.
"Everyone likes to read stories. We plan to take advantage of this and advertise our factory's products when telling stories."
"The protagonist of the story can be a member of a commune. His life is ordinary. He sits when the sun rises and rests when the sun sets. You can see the end of his life at a glance."
"But because the commune used our Zhenhua biogas equipment, his life has undergone earth-shaking changes. With the biogas equipment, he has achieved an important reversal in his life."
Cao Weidong was really surprised this time.
Although what Luo Wenhua said is still a bit superficial, it basically conforms to the classic hero's journey routine of Chou Country.
This is a script routine commonly used by Hollywood screenwriters.
We have produced outstanding movies such as "Lord of the Rings", "Marvel" and "Star Wars".
In fact, to sum it up, it is an ordinary person who, due to some kind of accident, walked on to another glorious life path.
Cao Weidong asked curiously: "Who came up with this?"
Luo Wenhua touched his head and said with some embarrassment.
"This was something I came up with accidentally when we were discussing just now."
Cao Weidong felt that this should be the idea that Luo Wenhua came up with after his inspiration talent was activated.
He agreed very much, but added a few words.
"Your idea is very good, but I think it might be more exciting if you add some content."
"...You said."
Cao Weidong said:
"The protagonist of the story must have a prototype, and this prototype must be the most ordinary and ordinary member of the club. His various qualities should make the public read it as if they are looking in the mirror."
"And the protagonist must experience setbacks during the transformation process, which can be disapproval, ridicule, denial, etc. In short, the transformation process must be twists and turns, and may even be a bit exaggerated."
"Finally, the protagonist's ending must be good, so good that everyone can envy it."
Luo Wenhua: "......"
So you are the professional, right?
He said quickly.
"No problem, based on your ideas, we can just go back and polish it."
Cao Weidong supported.
"Okay, please give me an outline of the story. If there is no problem, arrange it as soon as possible. The length of the story this time does not need to be too long, and it must focus on the National Day."
"Remember, our purpose is to promote the brand and let more customers come to our trade fair."
Luo Wenhua straightened his back and patted his chest in assurance.
"Don't worry, factory director, I will make arrangements right away to ensure that the tasks assigned by the leader are completed."
........
The next day, Luo Wanhua came up with the outline of the story.
In fact, if you really want to talk about it, people like Luo Wenhua are talents with special talents, and they are naturally capable.
It’s just that due to limited horizons, the things written are a bit old and not very attractive.
Cao Weidong helped with the revision and polishing, making the whole story more ups and downs and vivid.
All that remains is to submit it to newspapers and periodicals.