Chapter 476 If I break the news, how should you respond?
Ding Pinghou is drinking tea in the office, waiting for the data report after the magazine was published yesterday.
At this moment, his face was calm, but his heart was extremely uneasy.
Publishing "Zhu Xian" was a bold attempt for him.
Although he is very optimistic about "Zhu Xian".
He also believes that this book has the potential to replace new martial arts novels and lead a new wave of novel trends.
But in the current era of new martial arts, this move is undoubtedly a deviant and strange move.
Moreover, in order to publish "Zhu Xian", he also adjusted the layout of the magazine and squeezed out some works that were still being serialized.
This also aroused the opinions of many people within the magazine.
"I have never heard of this fairy tale novel before. It would be a bit irresponsible for the president to do this."
"Readers don't like this kind of work at all, right?"
"The president must be Lao Hutu. We should invite Mr. Qian to come..."
Marquis Ding Ping listened to these rumors.
He sighed.
Although he is the founder of Hongya Magazine, with its development today, this place is no longer his home.
"One day you will understand the meaning of what I do..."
"But Mr. Qian... Qian Youdao?"
Ding Pinghou murmured to himself.
.......
There are two voices in Hongya Magazine today.
One is headed by Ding Pinghou.
He believes that content management is king. Only by constantly exploring, managing, and cultivating more high-quality content and attracting readers through content can magazines develop in the long run.
Qian Youdao believes that relying solely on content development is too slow, and magazines should diversify their operations.
The so-called diversified operation actually means that the magazine will produce whatever content readers like.
Ding Pinghou sneered at this.
"Isn't that a hodgepodge? If you like gossip, do gossip news; if you like current affairs, do social news. A hammer here and a stick here and there. The content is confusing and will inevitably lead to the loss of readers..."
"How many magazines that were as famous as Hongya in those days ended up disappearing into the dust because of this reason?"
However, Qian Youdao has a special status, and there is nothing he can do against him.
Qian Youdao is from the Qian family.
The Qian family is a well-known family in Hong Kong City, and its head, Qian Caishen, is a well-known wealthy man.
In addition, Qian Fugui is the largest financial backer of Hongya Magazine.
As the youngest son of the benefactor, Qian Youdao must be careful in dealing with both emotions and reasons.
"Hey, why do you have to involve me in your Qian family's affairs? It's really a headache."
Ding Pinghou has a headache.
In his early years, Qian Youdao studied in the UK and considered himself to have been baptized by the new trend of thought. He often compared himself to a business master and imagined that one day he would be able to achieve great success in the business world.
After returning to China, Qian Youdao often pestered his father, wanting to get some money to invest in industry and prove his intelligence.
Qian Fugui started to have a headache.
He is not afraid of Qian Youdao chewing on his old age.
It’s just me raising my children.
I have accumulated a large amount of property, which is enough to spend ten lifetimes.
But Qian Fugui is afraid that Qian Youdao will start a business.
Starting a business requires a lot of investment, and the cost of investment is often a thousand or ten thousand times that of personal expenses. If it is not done well, you will lose a lot of money and may drag the entire money family down.
Faced with his son's pleading, Qian Fugui thought about it and sent Qian Youdao to Hongya Magazine.
On the one hand, I said to Qian Youdao.
As long as you can start a magazine and prove your ability, you, as a father, will provide support.
On the other hand, he called Ding Pinghou over.
Qian Dingzhu and Wan urged him to take a good look at Qian Youdao and never let him mess around.
.......
Ding Pinghou thought about these messy things and felt that today's tea tasted bitter.
At this moment, the door was knocked open.
Magazine editor-in-chief Wang Shouren walked in with a stack of letters.
He had a sullen face.
Ding Pinghou only glanced at it, his heart was agitated, and he had a bad premonition.
"Old Wang, what's wrong?"
"Old Ding, your decision this time is really a bit radical."
Wang Shouren and Ding Pinghou have been old friends for many years and are quite familiar with each other, so they don't mince words when talking.
He threw the letter on the table.
"Look, these are the letters we received from readers today. They protested against the layout adjustment made by our magazine and thought it was very unreasonable."
"Especially for the book "Zhu Xian", readers generally reported that they could not understand it."
Ding Pinghou was silent.
He knows readers may have opinions.
But...
How come there are such big opinions?
He picked up a letter and read it.
Suddenly I felt that what Wang Shouren said was a bit conservative.
Because what the letter said was ten times more unpleasant and ten times worse than what Wang Shouren described!
Wang Shouren advised.
"Old Ding, my suggestion is to adjust the layout back to the original layout and don't make this matter a big deal, otherwise that kid Qian Youdao will take the opportunity to cause trouble again..."
If you say Cao Cao, Cao Cao will be here.
Before Wang Shouren finished speaking, a group of people rushed in.
The leader has a greasy head and noodle, which makes people feel bored just looking at him.
This person is none other than Qian Youdao.
He sneered and issued an ultimatum directly.
"Ding Pinghou, you used a large amount of money to purchase the publishing rights of "Zhu Xian" without permission, and adjusted the magazine's layout without permission, which caused protests from readers. I have told my father about these things. He hopes that you can personally
Go over and explain things clearly."
Ding Pinghou opened his mouth, his face looked a little pale.
......
Cultural Hotel.
Suite No.1.
Living room.
Cao Weidong smiled.
"Mr. Ding, why did you come to see me this time?"
Lou Xiao'e also said with a smile beside her.
"Is it because the magazine is so popular that you came here to share the good news with us?"
Ding Pinghou was silent for a while and sighed.
"Brother Cao, to be honest, I came here because I wanted to terminate my contract with you."
Cao Weidong frowned.
"Termination?"
Ding Pinghou nodded and said bitterly.
"After "Zhu Xian" was published in the magazine, feedback from readers was very bad. Some dealers even wrote to the magazine, saying that if we continued to publish "Zhu Xian", they would no longer sell and promote our magazine."
"I really had no choice, so I licked my old face and ran over to you to mention the termination of the contract."
"Don't worry, I will pay the liquidated damages truthfully."
Lou Xiao'e's face turned pale.
Cao Weidong behaved very indifferently.
"Mr. Ding, there is no problem in terminating the contract, but please tell me what happened in detail."
Ding Pinghou quickly told the whole story.
Cao Weidong frowned.
"Mr. Ding, don't you think this matter is developing a bit fast?"
"A little fast?"
A faint smile appeared on Cao Weidong's face.
Having experienced the explosion of information in his previous life, he could almost see these things clearly at a glance.
"Yes, less than a day after the new edition of the magazine was published for sale, readers sent letters to the magazine, dealers issued ultimatums, and major shareholders held accountable... If you think about it carefully, don't you feel that this series of
Are things moving a little too fast?"
After Cao Weidong reminded him, Ding Pinghou finally discovered the problem.
It is indeed developing too fast, as if there is an invisible hand behind it controlling everything.
Cao Weidong continued.
"I think this matter was deliberately arranged by someone who took advantage of the topic. And the person behind this is the stumbling block for you. He can contact dealers, deliberately appeal to readers, and contact big investors...such a person
, there shouldn’t be too many in Hongya Magazine.”
Ding Pinghou suddenly stood up.
A name suddenly flashed in his mind.
Qian Youdao!
Cao Weidong said calmly.
"It seems you should know who is stumbling upon you behind your back."
Ding Pinghou sighed, sat down again, and said in a harsh voice.
"Yes."
"So now, are you willing to just give up and admit defeat?"
"This..."
Ding Pinghou was silent.
Naturally, he was unwilling to do so.
But so what if you are unwilling?
This matter has been brought to the attention of the big benefactor.
If I insist on publishing "Zhu Xian" in the magazine, I may offend the big benefactor.
Cao Weidong showed his confidence.
"Mr. Ding, I have an idea. Do you want to listen to it?"
"You said."
Ding Pinghou chose to listen attentively.
Cao Weidong said.
"We can issue a separate book."
Ding Pinghou's heart moved.
I think this is also a way.
As a form of publishing, the term "booklet" came into being with the improvement of papermaking technology.
Commonly used in comics and novel serialization fields.
When a novel is serialized in a newspaper or magazine, the magazine often chooses to integrate the serialized content and publish it together into an independent book.
This book is a single volume.
For example, Jin Yong's works were serialized in Ming Pao.
Another example is "The Three-Body Problem" serialized by Mr. Liu Cixin in "Science Fiction World" magazine.
Related to the term "bill-issued book" is "new book-length book".
This means that it is not published in a magazine but printed directly into a book.
Books such as "Three-Body Problem 2" and "Three-Body Problem 3" are all new single books.
Cao Weidong brought the manuscript of "Zhu Xian" and explained.
"The content published in the magazine is really too little. It's like squeezing out toothpaste. Readers will read some today and some tomorrow. As time goes by, they may forget all about it."
"Instead of doing this, we might as well divide "Zhu Xian 1" into three to five separate volumes and publish them in a weekly format to attract readers through the amount of updates."
"Of course, since I came up with the idea, I am willing to bear half of the cost of issuing the single book, but I want to share half of the profit of the single book."
If you want to make a metaphor.
It's like a certain news is on the hot search, and someone deliberately suppresses the popularity.
And Cao Weidong wants to use greater traffic to smash the black hand behind the operation!
If you want to dislike "Zhu Xian" and I update it, how should you respond?
Ding Pinghou jumped up excitedly!
What a great idea!
Moreover, Cao Weidong is willing to share the cost. At this time, he is actually sharing the risk.
Ding Pinghou said happily.
"No problem, I still have the right to publish a separate volume."
But after thinking for a while, he asked worriedly.
"It's just that in this way, there will inevitably be high requirements for the amount of updates to the novel. If the update speed cannot be increased..."
Cao Weidong said with a shy face and no shame.
"Actually, I started to conceive the story of Zhu Xian a long time ago. The whole story is in my heart, so you don't have to worry about the number of updates. I will deliver it on time."
Ding Pinghou almost burst into tears.
He likes to deal with such authors the most.
"That's it!"
Ding Pinghou regained his fighting spirit and hurried back to the magazine to arrange for the publication of the single volume.
Cao Weidong was not idle either. He stretched and walked towards his study.
Shi Man reminded at this time.
"Boss, you will have a banquet later, attended by celebrities from the Central and Western Districts..."
After Cao Weidong's extremely high-profile performance during this period, he gradually entered the field of vision of some people, so this banquet was held.
Cao Weidong waved his hand, showing no interest.
"I won't go. If anyone comes to ask, just say I'm sick and feel uncomfortable."
Cao Weidong felt the same as Ming Jing about the purpose of these people inviting him.
Cao Weidong felt that it was too early to attend such a banquet at this time.
Because there are destined to be no celebrities from Hong Kong at the banquet.
Only after you make a name for yourself in the port city can you get in touch with the real people and important figures and realize your goals.
But now, there is only one important thing for him.
Just finish writing "Zhu Xian" as soon as possible!
.......
Hongya Magazine.
In the conference room, Ding Pinghou proposed the idea of publishing a separate book.
As expected, Qian Youdao was the first to jump out and object.
"I object to publishing a single volume for an unknown work. This is a waste of magazine resources."
Ding Pinghou said coldly.
"I am the manager of the magazine. If I remember correctly, I should have the right to publish separate volumes."
Qian Youdao slapped the table and retorted without hesitation.
"So what, what you are spending now is still our Qian family's money."
These words deeply hurt Ding Pinghou.
He stood up suddenly and made the final decision!
"Before Mr. Qian removes me as manager, I am qualified to use my rights. The employees responsible for printing will return to work immediately. I will arrange the printing content."
The employees in the conference room looked at Ding Pinghou and then at Qian Youliang, feeling a bit in a dilemma.
Ding Pinghou shouted.
"Why are you still standing there? Aren't you afraid that I will deduct your salary?"
After all, Ding Pinghou's influence in Hongya Magazine is higher than Qian Youdao.
After hearing what he said, everyone started to move.
One Buddha of Qian You's Taoism ascended to heaven, and two Buddhas were born, shouting Taoism.
"Well, Ding Pinghou, I'm going to complain to my father!"
Ding Pinghou glanced at Qian Youdao, turned around and left without saying a word.
He has had enough of this second generation ancestor who knows nothing and only knows how to mess around.
I have even made a decision in my heart.
If Mr. Qian prefers to believe Qian Youdao and insists on stopping him, it’s okay if he doesn’t take on the position of manager.
With this thought in his mind, Ding Pinghou walked out of the conference room with a calm face and shouted.
"Young men, please work hard. Everyone has been working overtime these days. We must produce the sample of the single line book as soon as possible."
Wang Shouyi came over with a sad look on his face.
"Old Ding, are you serious about this? Are you really optimistic about the book "Zhu Xian"?"
Ding Pinghou opened his backpack and handed over the manuscript of "Zhu Xian 1".
"Take a look and wait until you finish reading."
Wang Shouyi was stunned for a moment, then took the manuscript.
"Okay, let me take it back and take a look."
.......
Hongya Magazine is a weekly magazine.
Issued every week.
This week's magazine has just been published.
And publishing a single volume has nothing to do with him.
Therefore, Wang Shouyi happened to be in a gap period from work.
He left work early with "Zhu Xian 1", intending to see what kind of magic power this book that made his old friend famous has.
As a result, Wang Shouyi fell in after just one look.
By the time he came to his senses, it was already dark outside.
"I actually watched it all night?"
Wang Shouyi's face was full of astonishment.
This book was so enjoyable that he couldn't stop reading it.
These Wang Shouyi knew why Ding Pinghou insisted on publishing this book.
He washed his face, ate breakfast in a hurry, and planned to go to the magazine to share his thoughts with Ding Pinghou.
Who would have thought that as soon as he walked into the magazine, he was surprised to find Ding Pinghou walking out with a bottle-necked expression on his face, holding a paper basket.
Behind him, Qian Youdao looked proud and proud.
Wang Shouyi was stunned for a moment and hurriedly stepped forward to greet him.
"What's going on?"
Ding Pinghou said calmly.
"Old Wang, I just had a quarrel with Mr. Qian, and Mr. Qian didn't support my idea, so... Hi, from today on, I am no longer the manager of Hongya Magazine."<
/p>
"Because of "Zhu Xian"?"
Wang Shouyi asked.
Ding Pinghou nodded.
Wang Shouyi was silent for a moment and then asked again.
"What are you going to do next?"
Ding Pinghou said.
"Mr. Qian has added a sum of money to me, and I plan to contact a few friends to continue publishing the single volume of "Zhu Xian"."
"I have confidence in this book, and I believe it will definitely become a hit."
Wang Shouyi asked.
"Is there enough money?"
"That should be enough, right?"
Ding Pinghou was also a little unsure.
"Mr. Cao promised to bear half of the printing costs. I also have some savings here. If I use them all, I should have no problem publishing the first volume."
"If the sales of the single volume are satisfactory, we can continue to publish the second and third volumes..."
Wang Shouyi smiled.
"Okay, then count me in."
Ding Pinghou was stunned.
"What did you say?"
Wang Shogyi said word by word.
"I said, my job at this bird magazine is quite boring, and I want to go with you."
Ding Pinghou was stunned for a moment, then suddenly burst into laughter.
"Okay, Lao Wang, I really saw you right!"
Qian Youdao trembled with anger and threatened.
"Wang Shouyi, you have to think clearly!"
Wang Shouyi glanced at him and said calmly.
"Mr. Qian, I have thought clearly. I will go through the formalities later."
Seeing Ding Pinghou and Wang Shouyi walking out of the magazine, Qian Youdao snorted coldly.
"Let's go, all these old stubborns should leave."
After being angry, he felt a little secretly happy.
From a few days on, he can run the magazine according to his own ideas.
When he makes the magazine bigger and stronger, his father will definitely be proud of himself.
An employee in charge of publishing ran over and asked.
"Mr. Qian, what do you want to do with the "Zhu Xian" single volume sample booklet we made yesterday?"
Qian Youdao didn't even look at it.
"Throw it all away. From a few days ago, our magazine began to transform into gossip news, current affairs and entertainment. This is what readers want to see."
"Oh."
The employees threw the sample books of "Zhu Xian" into the trash.
"Actually, I think this book is pretty good..."
He was holding the last sample booklet in his hand, feeling quite regretful.
A companion shouted from behind.
"Come here quickly, we are going to redesign a cover today."
"Oh."
The employees also threw the last sample volume of "Zhu Xian" into the trash.
People come and go.
The sample album of "Zhu Xian" was gradually buried in a lot of garbage.
Just like the future destiny of Hongya Magazine...