Xu Aiguo first responded, and then asked cheerfully.
"Boss, where should we start? My sister-in-law is not here, so I will accompany you for a walk today."
Cao Weidong laughed and cursed.
"What are you thinking about? Let's go to Shouzhengtang and have a look. We have opened a few specialty stores to see how they are doing."
After Sanxian Oral Liquid passed the clinical trial, Cao Weidong immediately found several prosperous stores in Kowloon and opened a health care product store. The store name was Shouzhengtang.
This is considered a pilot.
If this model works, he plans to open Shouzhengtang all over the Taiwan Strait and three places to create a health care products kingdom.
.......
Xu Aiguo took action immediately.
He called a car and drove the two of them straight to the store closest to the company.
However, due to the narrow alley of the store and the large number of people coming and going, cars cannot enter at the entrance of the alley.
Cao Weidong signaled the driver to stop, and walked in with Xu Aiguo.
Just walked a few steps in.
I saw an eye-catching signboard.
【Tsumura Pharmacy】.
Cao Weidong frowned.
This name......
Why does it smell like Little Japan?
As we all know.
The operation and management of Japanese pharmacies can be roughly divided into two models.
One is the "dispensing pharmacy".
That is, a drug store.
This type of pharmacy is usually staffed by certified pharmacists who are qualified to sell prescription drugs and are often located near hospitals.
The other is "drug store".
This type of product mainly deals in cosmetics, over-the-counter drugs and medicinal cosmetics, with a flexible business model similar to a small supermarket for pharmaceuticals.
This neighbor in Japan has plagiarized a lot of good things.
Tea, Taoism, calligraphy, Chinese medicine, etc.
Drugstores originated from traditional Chinese medicine, which was renamed Han Medicine and carried forward.
Looking at the store decoration of this pharmacy, Cao Weidong was even more sure that this was a store opened by Japanese.
Hong Kong City is an open city.
It is normal for Japanese investors to open stores in the market here.
Cao Weidong didn't take it to heart either.
Xu Aiguo saw that Cao Weidong kept looking at [Jincun Pharmacy], so he said.
"Boss, I'm going to check on the situation."
"No need."
Cao Weidong grabbed Xu Aiguo.
The two of them continued walking forward.
After taking a few steps, I saw the signboard of Shouzhengtang.
Cao Weidong shook his head.
Compared with the [Tsumura Pharmacy] next door, our brand is completely outclassed by the other one.
Moreover, [Tsumura Pharmacy] is crowded with people in front of the door.
My own [Shouzhengtang] house is empty.
The gap is really huge.
Cao Weidong walked into [Shou Zhengtang] with a frown.
There were two young men in uniforms in the store. They were sitting bored, holding novels in their hands and reading.
Out of the corner of their eyes, they caught sight of someone coming in. The two clerks immediately stood up. When they found out that the person who came was actually their boss, they were so nervous that they quickly stuffed the novels on the table inside.
Cao Weidong looked around.
Sanxian oral liquid is displayed on the counter at the front of the store, available in three sizes: large, medium and small, and there are rows of medicine cabinets on the left and right sides.
While Sanxian Oral Liquid is sold, Chinese herbal medicines are also sold here.
"How is the recent performance?"
Cao Weidong asked.
One of the clerks quickly took out the account book to Cao Weidong and said sarcastically.
"Mr. Cao, this is the recent sales situation. The situation...is not ideal."
Cao Weidong started reading.
At this time, health care products were still a new thing, and Cao Weidong placed a lot of advertisements on TV, so it attracted a lot of people from the public during the first period of its opening.
During this period, sales of Sanxian Oral Liquid were pretty good.
But since [Tsumura Pharmacy] opened next door to my house.
The situation has changed.
【Tsumura Pharmacy】mainly sells two health products: Deep Sea Fish Oil Strengthening Shenbao and Whitening Pills.
These two health products are said to be made from giant deep-sea fish, and also contain many precious Chinese herbal medicines such as ginseng, Panax notoginseng, Ganoderma lucidum, etc., which will have excellent benefits for people after eating them.
In short, the effectiveness is so hyped that it attracts many Hong Kong citizens.
In addition, the health products sold at [Tsumura Pharmacy] are much cheaper than [Shouzhengtang]. When citizens think about it, they feel that they are all health products anyway, so there is no difference, so they naturally choose the cheaper ones.
Therefore, in recent times, the sales volume of Sanxian Oral Liquid has been declining in a straight line, and the business has been extremely bleak.
The atmosphere in the store is a bit stagnant.
A clerk couldn't help but suggest.
"Mr. Cao, the sales of Sanxian Oral Liquid are not very good. Many customers think the price is expensive. Otherwise, we should lower the price a little. When it becomes famous in the future, we can slowly increase the price." p>
"Furthermore, Tsumura Pharmacy next door also sells health care products. The price of their health care products is much lower than our Sanxian Oral Liquid. In addition, they hold sales activities every once in a while, such as spending five for every five and getting one free. Ours
All the old customers were taken away."
Cao Weidong was noncommittal about this.
Price war?
This approach is not advisable. Unless absolutely necessary, Cao Weidong will not consider reducing prices.
The so-called price war is actually an increase in turnover at the expense of profits.
But this method is like drinking poison to quench thirst.
If a company engages in low-price sales for a long time, profits will be reduced, and investment in R&D, technological innovation, marketing, management and other fields will be reduced accordingly, resulting in insufficient development potential.
Insufficient development potential will in turn further affect the company's operating performance, causing the company to fall into a vicious cycle.
In addition, frequent price cuts have huge damage to the brand image and product positioning.
Unless absolutely necessary, Cao Weidong will not engage in a price war with the other party.
He thought for a moment and then ordered.
"Patriot, go next door to buy a collection of health products and send them to the laboratory we cooperate with to see what ingredients they contain."
"Okay."
"Wait, be careful, don't let anyone find out."
"Don't worry, I know."
Xu Aiguo responded and ran out in a hurry.
Not long after, he sneakily ran back carrying a large bag of medicine boxes, and said as he entered the door.
"Boss, I bought the things back and no one noticed me."
Cao Weidong nodded slightly, then took out a box of health care products from the bag and looked at it over and over.
I have to say that the Japanese are very sophisticated in terms of packaging.
Asking Xu Aiguo to bring these health products, they walked straight out of the alley, got in the car, and headed to another store.
But the situation here is still not very optimistic.
Next to [Shuzhengtang] of this store.
There is still a [Tsumura Pharmacy].
After walking around several places, Cao Weidong realized that something was wrong.
It seems that [Tsumura Pharmacy] is only focused on opposing [Shouzhengtang]. Wherever there is a [Shouzhengtang] store, there is definitely a [Tsumura Pharmacy] not far away.
Cao Weidong ordered the driver.
"Okay, no need to make money, just go back."
After returning to the company, Cao Weidong asked Xu Aiguo to send these health products for testing, and then arranged for someone to inquire about [Jincun Pharmacy].