Several reporters came to the market, walked into Tsumura Pharmacy, and expressed their willingness to be interviewed.
The person in charge of Tsumura Pharmacy, named Tsumura Taiji, asked with puzzled eyes.
"Interview?"
He spoke in Japanese, but when he saw the confused look on the face of the reporter in front of him, he switched to English and spoke again.
Only then did the reporter understand and happily communicated in English.
“Tsumura Pharmacy’s two health products are hot-selling in the port city, and many citizens have reported good results after using them, especially the whitening pills. The skin has indeed become whiter, so we hope to do an interview report.
"
When Taiji Tsumura heard what the reporter said, he completely let down his guard, patted his chest and said.
"That's natural. Our pharmacy has always adhered to the spirit of craftsmanship. The materials we use are the best, and the products we produce are also the best."
"What about the interview?"
"no problem!"
Taiji Tsumura agreed immediately.
.......
In just one week, reports about Tsumura Pharmacy made the front pages of major newspapers.
The report quoted a large number of Tsumura Taiji's oral statements.
I don’t know if Tsumura Taiji was just getting high or he was really brainwashing himself. In front of all reporters, he told how great the influence of Tsumura Pharmaceuticals was, how strict the standards were, how authentic the materials were, and how cumbersome the processes were.
, and... how powerful the medicine is.
The citizens of Hong Kong City were deceived by the contents of the newspaper and immediately became excited.
There were still many people who had doubts.
I think health products are IQ taxes.
But at first glance, it turns out that people in foreign countries have started taking health supplements for a long time, and this stuff is really useful.
As a result, many people came to the nearby market to buy health products from Tsumura Pharmacy.
But this creates a problem.
Because of the pilot project, Cao Weidong only opened stores in Kowloon District.
In order to intercept customers and increase traffic, Tsumura Pharmacy only opened stores near [Shuzhengtang] in Kowloon District. This resulted in many citizens from other areas having to travel across districts to buy health care products. Therefore, there were
Lots of complaints.
The clerks reported this problem to Taiji Tsumura.
Upon seeing this, Taiji Tsumura applied to the head office overnight and allocated a sum of money to open stores in other major areas of the port city.
For a time, the business of Tsumura Pharmacy was like a raging fire cooking oil, and it was in a mess.
.......
Xu Aiguo became more and more confused.
He found Cao Weidong and complained.
"Boss, if you have some free time, why don't you advertise our own products? Now when people mention health care products, the first thing they think of is Tsumura's products, which has nothing to do with us."
Cao Weidong rolled his eyes at Xu Aiguo.
"Stop talking nonsense, I asked you to arrange the production of Sanxian Oral Liquid. How is it now?"
Xu Aiguo drooped his head and said: "We have made arrangements and produced a lot, but what's the use? They are all accumulated in the warehouse and cannot be sold at all."
Cao Weidong nodded.
He calculated the time and found that two or three months had passed since he reported on Tsumura Pharmacy, so it should be time.
"Well, let's start the second step of the plan."
Xu's patriotic spirit was shocked.
"Boss, I knew you had an idea. What's the second step of your plan?"
Cao Weidong chuckled and said, "Just watch."
.......
Wang Xing is a native of Hong Kong City.
Although he looks ordinary, he has an extraordinary identity.
Fight fake people.
Domestically, since the wave of reform, the market has become more prosperous, but at the same time, debris has emerged, and many people have been troubled by fake and shoddy products.
In 1983, Xinle County, Hebei Province, a little-known county in northern China, was facing a headache due to the rise of a specialized market for agricultural and livestock products. The local industrial and commercial bureau had a sudden idea to establish a "committee to safeguard the interests of the common people."
Thus, the "Xinle County Consumer Interests Protection Association" was born.
This is the first "Consumers Association" in China.
In the second year, the China Consumers Association, a national consumer protection organization, was finally established.
This was the beginning of consumer protection and the fight against counterfeit and shoddy products.
However, this process is actually much earlier in Hong Kong than in China.
Because the market in Hong Kong City is more prosperous and is more affected by counterfeit and shoddy products, laws and regulations to protect consumers have been in place for a long time, as well as a group of voluntary anti-counterfeiters.
Wang Xing is one of them, and he is somewhat famous.
He published an article in a newspaper questioning the authenticity of Tsumura Pharmacy's products, and claimed that he had been taking Qiangshenbao for two months, but it had no effect.
Unfortunately, this report only stirred up a few waves at this time, and then disappeared without any news.
........
Xu Aiguo looked at the newspaper in his hand that reported the fight, and then looked at the crowded scene in front of Tsumura Pharmacy. For a moment, he felt unreal.
No, don’t these people publish newspapers?
Everyone has publicly cracked down on counterfeiting, but there are still so many people superstitious about health care products?
Xu Aiguo couldn't understand.
He returned to the company looking frustrated.
"Boss, why do you think this is happening?"
Cao Weidong said with a smile.
"Because of health anxiety."
Birth, old age, illness and death are the normal course of life. After people reach a certain age, they will suffer from more and more physical diseases, especially various chronic diseases, which often remain with them for a lifetime.
These people's desire for health far exceeds other people's imagination.
When physical discomfort occurs, these people will become more panicked, and the panic will aggravate the physical discomfort. Such a vicious cycle is the reason for the birth of health anxiety.
The emergence of health care products can calm the anxiety of these people.
So these people will selectively ignore those negative reports and only pay attention to the information they want to see.
For example, after taking health supplements, a certain person’s waist is no longer sore, his legs are no longer painful, he can climb six floors in one breath, etc.
In addition, due to cognitive abilities and the filter blessing of foreign products, this kind of news cannot make any waves, which is a natural thing.
Xu Aiguo looked at the performance of Shouzhengtang Wireless approaching zero, and said helplessly: "Boss, what are we going to do now, just watch it? There is no sales at Shouzhengtang, and artificial water and electricity have to be installed every day
All kinds of costs are completely at a loss."
Cao Weidong said.
"Of course not, I've already taken action."
Xu Aiguo was at a loss.
"Are you taking action?"
He looked around and said in confusion: "Why don't I know?"
Cao Weidong pointed to the newspaper in his hand.
"It's in your hands."
Xu Aiguo suddenly realized.
"Boss, it turns out you were the one who arranged the fight, but isn't this a failure?"
The corner of Cao Weidong's mouth drew an arc.
"Failed? Who told you that you failed?"
Xu Aiguo was overjoyed.
"Boss, do you think you have a back-up plan? What is it?"